Today, clients are more informed about the products and services of their interest. They have more sources of information available than ever in the past, and they consume more content than ever before.
One of the most efficient ways of communicating with one another in the time of internet is emails. Roughly 306.4 billion emails were sent and received each day in 2020.
That’s a lot of emails, for sure!
The drastic shift in consumer behavior is the reason behind such huge email exchange throughout the world. Emails being one of the fastest ways of communicating, that is being used more than any other medium in the corporate world, hence, acknowledging above-mentioned number.
Since we all receive hundreds of emails every day, we also know that most of them end up in our SPAM folder. And none of us wants our email to go unseen.
But how do you make sure that your email is being opened and read? Not only that, but how do you even make your email worth reading in the first place?
The average email open rate as of 2021 is 18.0%, and this percentage is every sales rep’s enemy.
Putting yourself in the position of your client, you as a sales rep, can realize how much time crunch they must be facing every day, and if your email can’t help them, then it’s almost useless to them.
Emails are a very essential part of the sales processes, and they should never be taken for granted. So, to help you leverage this powerful channel, we have come up with a proper lesson on sales emails that covers every aspect of the channel and also helps you to help your clients the best way possible.
This bundle is the only blog you’ll ever need to learn about sales emails, and even master them!
11 lessons on leveraging sales emails to grow your business
Lesson 10
How to automate your sales emails (sequences)
An email sequence is a series of emails automatically sent to specific contacts on your…
Writing sales emails is one of the most important skills sales reps can learn in their careers, along with relationship management. And we are here to help you all with just that.
In this bundle we will cover 11 lessons on sales email that can help you grow your business manifold and create long-lasting relationships with your clients.
Lesson 1
What is the role of emails in the sales process?
Diving into the first lesson on sales emails, it is necessary to understand what role it plays in the sales processes.
Everyone’s inbox is always flooded with emails, then why do companies even think of sending more of them every day? Well, sales emails help every business tremendously to drive more sales, since emails are majorly used tools for communication in the corporate world. We receive hundreds of emails every day, but open only few.
This blog contains an interesting case study about how a brand increased their email open rate to 15-20% within a timeframe of just six weeks! Well this is a very interesting case to read because it has all the motivation you need to start planning your next email campaign, and win in!
Along with the case study, you’ll also learn how efficient are your current sales practices.
After completing this introductory lesson will then take you to the next stage, I.e., the components of sales emails.
Learn more about The role of sales emails in the sales processes.
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