Much more than your average email marketing software!

An email campaign system is a platform particularly designed to assist businesses in creating, managing, sending, and tracking email marketing campaigns.  

It enables the organization to create and manage subscriber lists, segmentation of audience, customization of email content, scheduling of emails, and campaign performance analysis.  

Customer Relationship Management (CRM) systems with built-in email campaign software offer multiple benefits to businesses of all sizes.

It can streamline marketing efforts, increase efficiency, and provide insightful data to drive engagement and growth. 

Here are some key benefits of using a CRM with integrated email marketing campaign software:

1. Centralized data management: A CRM email campaign management tool consolidates prospects’ or customers’ information, including demographic data, purchase history, interactions, and other relevant data. 

This centralized data repository is beneficial for creating email marketing campaigns, as marketers can easily segment audiences and target their messages more accurately based on the stored information.

2. Enhanced personalization: With detailed prospect information at their disposal, marketers can personalize email campaigns to cater to the specific interests, behaviors, and needs of their audience. 

The best email campaign software embedded in CRMs significantly improves CTR, and conversion rate, fostering deeper customer relationships, and improving customer loyalty.

3. Automated marketing activities: You can save significant time and effort by scheduling follow-up emails based on recipient actions, segmenting audiences, and much more.

4. Improved tracking & reporting: Best Email campaign management software allows businesses to track the success of their campaigns in real-time. 

They can directly monitor open rates, click-through rates, bounce rates, and other critical metrics from their email campaign platform. This data can then be used to refine future marketing strategies.

5. Increased efficiency: Using email campaign manager software with CRM eliminates the need for separate email campaign tools, reducing costs and streamlining workflows. 

This increased efficiency allows team members to work together more effectively and reduces the chance of data discrepancies between separate systems.

6. Better customer journey mapping: CRM-integrated email campaign platforms provide a more comprehensive view of the customer journey, from initial contact through the various stages of the sales funnel. 

Email marketing campaign solutions can help in understanding prospects and leads behavior, and preferences, to design email campaigns that effectively move leads through the sales process. 

7. Improved customer service: An email campaign CRM, gives customer service representatives instant access to past interactions, including emails sent and received. 

This allows for more efficient, personalized service that can help to resolve issues more quickly and improve customer satisfaction.

8. Scalability: CRM systems with built-in drip campaign software, are typically scalable, allowing businesses to expand their marketing email campaign efforts as they grow. 

The email campaign solution can handle increasing volumes of contacts without requiring a significant investment in new software or hardware. 

Using a CRM with built-in email campaign software provides businesses with an all-in-one solution for managing customer relationships and executing targeted, effective campaigns.  

This integrated approach not only improves efficiency but also helps businesses to understand their prospects better, personalize their marketing efforts, and ultimately drive growth and profitability.

Selecting the right email campaign software can significantly influence your marketing success. Here are factors you should consider to make an informed choice:

1. Usability: Choose an email campaign platform that is user-friendly and easy to navigate. This will allow you to get the most out of the software, regardless of your team’s tech savviness.

2. Integration: Ensure the email marketing campaign software integrates seamlessly with your existing tech stack. This will create a unified system and streamline your workflow.

3. Automation: A good, automated email campaign software can execute complex email sequences or drip campaigns without the need for constant manual intervention.

4. Analytics: A top email campaign manager software will provide comprehensive reporting and analytics, offering insights, which will help managers to make data-driven decisions.

5. Deliverability: The best email campaign software will have strong deliverability rates, ensuring your emails end up in your recipients’ inboxes.

6. Support: Platforms with strong customer support should be a priority. When using email campaign systems, having reliable and prompt assistance when facing technical issues or needing guidance is invaluable.

7. Pricing: The best email marketing campaign software offers a good balance between features and affordability. Understand their pricing model and ensure it fits within your budget.

8. Compliance: Your email campaign solution should facilitate compliance with email marketing laws, like GDPR, providing easy options for users to unsubscribe and handling user data responsibly.

9. A/B Testing: The software should provide A/B testing features, which allow you to test different variations of your emails to determine which one performs better. This can lead to more effective campaigns.

By considering these factors, you can choose the right email marketing campaign software that fits your needs, ultimately leading to enhanced campaign performance and a higher return on investment.

Tracking the success of your CRM email campaigns involves monitoring key metrics that reflect subscriber engagement and campaign outcomes. Here are some steps you can take: 

1. Open Rate: This is the percentage of recipients who opened your email. It’s a primary indicator of how well your subject line is working. A low open rate might suggest that your subject lines are not compelling enough.

2. Click-Through Rate (CTR): This measures the percentage of email recipients who clicked on one or more links contained in an email. This metric can help you understand how many users moved on to the next step of your marketing funnel.

3. Bounce Rate: This measures the percentage of your total emails sent that could not be delivered to the recipient’s inbox. A high bounce rate might suggest issues with your subscriber list or that your email content is being flagged as spam.

4. Unsubscribe Rate: This is the rate at which your subscribers opt out of your email list. A high unsubscribe rate might indicate that your content isn’t resonating with your audience, or you’re sending emails too frequently.

5. Response Rate: This metric means the number of replies you received from your campaign. It can help measure the success of failure of the campaign.

6. Overall ROI: The ultimate measurement of an email campaign’s success is its return on investment. Email campaign ROI is the measurement of profitability from your email marketing. It’s calculated by comparing the revenue generated by a campaign to its costs. A high ROI indicates a successful campaign.

A CRM integrated with your email campaign software should be able to provide these metrics, allowing for a comprehensive view of your campaign’s performance. It’s crucial to continuously monitor and analyze these metrics to refine your strategy and make improvements over time. 

Yes, CRM email campaign software typically includes the feature to schedule emails to be sent at specific times.  

This ability can be particularly beneficial if you have a target audience in various time zones or want your emails to reach customers at optimal times based on your engagement data. 

By scheduling emails, you can automate your communications, ensure consistency in your email marketing efforts, and potentially increase engagement rates. 

However, the specifics of this feature can vary between different CRM email campaign software, so it’s a good idea to explore how each platform handles email scheduling when choosing the right tool for your business. 

Choosing the best CRM with integrated email campaigns software largely depends on your specific needs, but here are a few highly-rated options:

1. Salesmate: 

Salesmate effortlessly combines CRM email campaign management.

With Salesmate, you can create beautiful email templates, send personalized email marketing campaigns, track engagement, and schedule follow-ups.

It also provides email campaign analytics, contributing to your marketing email campaign’s success.

You can also create lists & segments of the audience, and run A/B tests on your campaigns to identify the best-performing template.

2. HubSpot CRM: 

An all-in-one platform, HubSpot CRM includes email marketing campaign software. With HubSpot, you can create, personalize, and optimize your emails using its intuitive email campaign tool, without needing design or coding skills.

3. ActiveCampaign: 

This CRM email campaign software is known for its advanced email marketing. ActiveCampaign offers robust tools, making it an efficient email campaign manager software for sending messages, segmenting contacts, and setting up automated marketing campaigns.

4. Keap (formerly Infusionsoft): 

Keap combines advanced CRM and marketing automation functionalities, making it a comprehensive email campaign platform. Its features allow you to automate your entire customer lifecycle, delivering email marketing campaign solutions from initial contact through to repeat sales. 

5. Pipedrive: 

Primarily a sales-focused CRM, Pipedrive also offers email marketing campaign software functionalities. Using this email campaign system, you can send personalized emails, schedule messages, and track email metrics. 

Always consider your unique business needs, including size, industry, budget, and specific feature requirements, before finalizing a platform.