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Quick tips
for effective
follow-up
- Be prompt: Always follow up within a short window after initial contact to keep the momentum going.
- Add value: Ensure each follow-up offers something beneficial, like useful resources or insights that resonate with the prospect.
- Stay engaged: If a lead goes silent, don’t hesitate to reach out with a casual check-in to keep the dialogue active.
- Leverage events: Use relevant events, like a new product launch or industry trend, as a natural reason to reconnect with prospects.
- Seal the deal: When approaching the close, reinforce your offer’s value and address any concerns to finalize the sale.
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