15 Sales productivity tools to boost your sales effectiveness

Key Takeaways
  • Sales productivity tools help sales teams focus on closing deals by automating repetitive tasks, managing leads, and tracking customer interactions.
  • Essential tools include CRM, sales automation software, sales intelligence, sales analytics, and sales engagement platforms. Each plays a vital role in optimizing the sales process.
  • Using the best sales productivity software, businesses can shorten the deal cycle, close deals faster, and ultimately boost revenue growth.
  • The right tools motivate reps by clearly tracking progress, closing deals faster, and enabling seamless collaboration, driving performance and team morale.

Sales teams are constantly racing to close deals and hit growing targets.

But working harder isn't always the answer — working smarter is. That's where sales productivity tools come in.

These tools streamline workflows, cut down repetitive tasks, and provide clear insights, allowing teams to focus on what matters most — closing deals.

Whether you're a sales rep, manager, or business owner, the right tools can simplify your sales process, boost efficiency, and drive consistent growth.

What are sales productivity tools?

Sales productivity tools are designed to help sales teams streamline their work and achieve better results with less effort.

These tools automate everyday tasks, provide quick access to important customer data, and help sales reps stay organized and focused on closing deals.

These tools make the entire sales process more efficient, from managing leads and tracking deals to automating follow-ups.

Sales productivity is no longer a luxury—it's a necessity. With the right tools, your team can close more deals in less time and with greater efficiency.

Why do you need sales productivity tools?

Sales teams face growing pressure to hit targets, close deals faster, and juggle multiple tasks daily. Without the right tools, these responsibilities become chaotic and inefficient.

Sales productivity tools solve this problem by streamlining workflows, automating routine tasks, and providing insights to improve decision-making.

Here's a closer look at why these tools are essential:

Why do you need sales productivity tools

1. Save time and boost efficiency

Time is money, and busy sales teams can't afford to waste it. With tools that automate repetitive tasks like follow-ups, lead tracking, and scheduling, your team can focus on selling instead of admin work.

Tools like automated scheduling platforms and project management tools ensure every minute is spent on high-impact activities.

2. Streamline customer management

Juggling customer details across spreadsheets or multiple apps can lead to missed opportunities.

CRM sales tools store all customer data in one place, making it easy to track interactions, manage relationships, and deliver personalized experiences.

This leads to better customer relationships and smoother deal closures.

3. Increase visibility and control

Sales managers need visibility into the sales pipeline. With sales team productivity tools, they can track deal progress, analyze sales activity, and spot potential bottlenecks.

Tools like sales analytics offer actionable insights that help leaders make data-driven decisions to keep the team on track.

4. Boost team performance and motivation

Seeing progress fuels motivation. Sales effectiveness tools offer clear metrics on team performance, deal progress, and revenue targets.

When reps can see how close they are to their goals, they are motivated to work harder. These tools provide the clarity needed for managers to coach reps and improve overall sales performance.

5. Improve sales forecasting and planning

Planning ahead is essential for hitting revenue targets. With access to real-time sales intelligence and up-to-date information, teams can make better forecasts and plan their strategy accordingly.

Tools like sales analytics and sales intelligence tools enable precise forecasting, helping teams stay ahead of market trends.

6. Close deals faster

Speed matters in sales. Sales acceleration platforms reduce the time it takes to move leads through the sales cycle.

Tools like sales automation ensure follow-ups happen instantly, sales engagement tools keep prospects engaged, and sales calls can be scheduled at the perfect time.

All of this leads to faster deal closures and higher win rates.

7. Drive revenue growth

At the end of the day, it's all about growth. With tools to manage sales and marketing campaigns, analyze performance, and streamline sales productivity workflows, businesses can see steady revenue improvements.

When teams use the best sales productivity tools, they achieve faster deal cycles, better sales performance, and higher revenue growth.

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How to choose the right sales productivity tool for your sales team?

Choosing the right sales productivity tool for your team can be a game-changer.

But with so many options available, it's easy to feel overwhelmed. Here's a simple guide to help you make the right choice.

How to choose the right sales productivity tool for your sales team

1. Identify your team's pain points

Start by understanding where your sales team struggles the most. Is it managing leads, tracking the sales pipeline, or automating follow-ups?

Knowing your pain points will help you focus on tools that solve real problems instead of unnecessary features.

2. Look for must-have features

Not all tools are created equal. The best sales productivity tools should offer features like:

  • Pipeline management to track deals from start to finish.
  • Sales automation to automate repetitive tasks like follow-ups and reminders.
  • CRM tools for better customer relationship management and monitoring interactions.
  • Sales analytics to get actionable insights on team performance.
  • Sales engagement tools for managing emails, calls, and follow-ups in one place.

If a tool offers these essential features, it's already a step in the right direction.

3. Ensure smooth integration

Your team is likely already using tools like email, calendars, and messaging apps. Look for a sales productivity platform that integrates with your existing systems.

For example, connecting with CRM sales tools, project management apps, or communication platforms like Slack can streamline your workflow.

4. Focus on ease of use

The tool should be simple enough for sales reps without constant training. A complicated tool might slow them down instead of speeding things up.

Look for platforms that offer a clean, intuitive design that even a beginner can navigate.

5. Look for automation and customization

The best sales productivity software should let you automate repetitive tasks like scheduling follow-ups, sending reminders, and tracking customer interactions.

Customization is also key — the ability to tailor the tool to your sales process ensures it fits your team's unique needs.

6. Prioritize insights and reporting

A great tool should give you real-time sales intelligence and detailed performance reports.

This helps sales managers track sales activity, measure key metrics, and improve team performance. Insights into your sales cycle can help you close deals faster.

7. Get team feedback

Since your sales professionals will use the tool daily, get their input before making a final choice.

They'll know better than anyone whether the tool is intuitive, helpful, or just another app they'll avoid using. To find out, involve them in demos and trials to see which tools they prefer.

8. Review pricing and scalability

Look for tools with transparent pricing details and a model that grows with your business.

Check if they charge per user per month or offer flat-rate pricing. For small to medium businesses, affordability, and scalability are key, so choose a tool that can expand as your team grows.

9. Look for strong support

Even the best tools have hiccups. Look for a provider that offers customer support, onboarding help, and plenty of learning resources.

A tool with poor customer service can leave your team stuck when they need most help.

10. Try before you buy

Finally, don't commit without a trial run. Many sales productivity platforms offer free trials or demos, which allow you to see if the tool meets your team's needs, is smooth to use, and aligns with your sales strategy.

The right sales productivity tool isn't just a "nice to have" — it's a must-have for your sales teams.

Focusing on features like pipeline management, sales automation, and actionable insights can empower your team to work smarter, close deals faster, and ultimately drive revenue growth.

Take your time, try a few options, and choose the one that feels right for your team.

Looking for the best sales tools?

Discover how Salesmate can streamline your sales process with automation, pipeline tracking, and real-time insights.

Top 15 sales productivity tools

The right sales productivity tools can make a huge difference in how fast and effectively your sales teams work.

From managing leads to automating follow-ups, these tools help sales reps stay on track, save time, and close more deals.

Here's a list of the top 15 tools every sales team should consider:

1. Salesmate

Salesmate is an all-in-one CRM sales tool that helps sales teams streamline their sales process from start to finish.

It offers features like sales automation, pipeline management, and automated workflows.

With actionable insights, reps can track every stage of the deal cycle and stay ahead with timely follow-ups.

Tool overview

A smart CRM solution built for resolving issues that modern-day startups and sales professionals face. The dilemma of going after one lead by compromising another troubles the sales professionals a lot.

This tool has been designed to assist your sales team in filtering the right prospect so that they start making the selling process streamlined and focused.

Beneficial features

How will you benefit by using Salesmate CRM

  • Streamline the sales process and win new customers
  • Robust and powerful tools for reducing manual labor
  • Sales pipeline that provides visually engaging and informative data
  • Smart emails with the ease of performance tracking
  • Shared team inbox for enhancing customer experience
  • Built-in calling and texting tools
  • Record calls and take important notes on-the-go
  • Visualize the sales pipeline activity with smart analytics
  • Workflows that are action-based
  • Have your product(s) listed with price(s) and volume.

2. Salesforce sales cloud

Tool overview

Salesforce Sales Cloud is a leading sales productivity software offering sales automation, customer tracking, and analytics tools.

Salesforce enables sales teams to manage every stage of the sales cycle from one platform. With customizable dashboards and AI-driven recommendations, It is ideal for larger teams and sales leaders.

Beneficial features

With Salesforce Sales Cloud, businesses can:

  • Manage leads, contacts, and deals with ease
  • Automate repetitive tasks like email follow-ups and task assignments
  • Use AI-powered insights for smarter deal prioritization
  • Create and track sales and marketing campaigns in one place
  • Access detailed reports and sales analytics for performance tracking
  • Enhance communication between sales teams and customer support

3. GoToMeeting

Tool overview

GoToMeeting is an online meeting app that offers multiple solutions. It provides desktop sharing and video conferencing, which helps business users engage and collaborate in real time.

Beneficial features

Businesses using GoToMeeting benefit a lot from its array of features

  • Personal interactions with colleagues and customers from any location and on any device
  • Integration with VoIP and telephone for HD video communication in real-time
  • Enables keyboard and mouse sharing
  • Schedule meetings or instant meets
  • Initiate business meetings using MS Office, email, or any instant-messaging tools
  • Record every interaction
  • Store and share every conversation

4. EmailAnalytics

Tool overview

EmailAnalytics visualizes you and your team's email activity in Gmail and G Suite.

This enables you to easily gain insights into your email's busiest days of the week, busiest times of day, top senders, and top recipients.

Additionally, the tool calculates average email response time, a key KPI for sales and customer service teams. 

Beneficial features

  • By using EmailAnalytics, businesses can:
  • Monitor email activity of teams of employees
  • Create filters to include or exclude certain emails from reports
  • Get daily or weekly reports via email
  • View historical email history from 3+ years ago
  • Track and improve average email response time for employees
  • Compare metrics across teams or individuals

5. Zoominfo

Tool overview

ZoomInfo provides actionable business information regarding the B2B industry, which empowers businesses' sales and marketing campaigns.

The data provided by Zoominfo allows businesses to improve their marketing campaigns easily. This data can also be segmented to reach decision-makers quickly.

Beneficial features

With the B2B database acquired from Zoominfo, businesses can

  • Keep their information fresh and updated
  • Easily pinpoint the decision-makers
  • Get or create prospect profiles
  • Access historical information of their prospects
  • Receive real-time alerts related to prospect profile update

6. Hunter.io

Tool overview

Hunter provides simple but powerful tools for salespeople, recruiters, and marketers to reach out to other professionals easily.

Hunter crawls the web and indexes publicly available professional email addresses. The data is easily accessible via a simple user interface to find the right person in a company or find how to contact already identified professionals.

Moreover, Hunter allows you to easily automate the whole outreach process by verifying the emails you find in the app and setting up simple and powerful cold outreach campaigns.

Beneficial features

Businesses can benefit a lot from using Hunter for:

  • Finding email addresses (every day, Hunter visits millions of web pages to find actionable business data, like search engines, Hunters constantly keeps an index of the entire web and organizes data that isn't in any other database)
  • Verifying email addresses (validations made at multiple levels: format, domain information, the response of the mail servers, and comparison with their unique database)
  • Sending and automating the outreach process with the free tool Campaignsist built to make your outreach incredibly simple
  • Checking the free and largest directory of cold email templates to get inspiration for the cold campaigns

7. Clari

Tool overview

Clari is a sales productivity platform.

This productivity tool uses data science to guide sales teams in enhancing their selling process.

Your sales team members will see increased productivity and forecasting accuracy by using this tool.

Beneficial features

By using Clari, businesses can

  • Get the help of data science and machine learning
  • Deliver useful insights to sales reps on the go via mobile alerts
  • Quickly uncover revenue-generating patterns
  • Use actionable insights for closing the deals much faster
  • Prevent the cases of lost deals
  • Avoid any delay in sales activities
  • Improve team communication using conversation history
  • Utilize the built-in Deal Accelerator and update deals on-the-go

8. Sendoso

Tool overview

Sendoso is a leading sales engagement and gifting platform that allows sales teams to send personalized gifts, e-gifts, and direct mail to prospects and customers.

This unique approach boosts sales conversations and strengthens customer relationships, making it easier for sales reps to stand out.

Integrating with CRMs like Salesforce and HubSpot, Sendoso allows teams to track gifting campaigns directly from their existing tools.

Beneficial features

With Sendoso, businesses can:

  • Send personalized gifts, e-gifts, and direct mail to prospects and clients
  • Boost sales engagement by creating memorable touchpoints
  • Track gifting impact on deals and sales performance
  • Automate gifting as part of sales automation workflows
  • Measure ROI on gifting campaigns with detailed sales analytics
  • Strengthen customer relationships and build rapport with prospects

9. Repsly

Tool overview

Repsly is a B2B mobile cloud software solution that helps businesses with in-field activity management. The tool is used for tracking sales reps' on-field activity

Beneficial features

With Repsly, business owners can

  • Integrate and use mobile forms to get feedback from on-field sales reps
  • Enable team members to collaborate more effectively using internal text messages, team announcements, and client notes
  • Build a personalized and structured database using customer fields
  • Track their field reps in real time using geo-tagged activities
  • Accelerate sales by capturing e-signatures on the spot
  • Visualize sales rep activity dashboards

10. ConnectAndSell

Tool overview

ConnectAndSell is a web-based sales acceleration tool that helps businesses improve communication between sales reps and prospects and reach decision-makers quickly.

Beneficial features

Businesses that use ConnectAndSellcano

  • Transfer their sales calls internally with a single click
  • Improve their prospect communication using 3-way conferencing options
  • Enhance the response time using auto-dialing
  • Set call benchmarks against industry standards
  • Get visibility into sales team activity using in-depth metrics
  • Create a call list from your CRM

11. HyperStart CLM

Tool overview

HyperStart CLM is an AI-based contract management software that helps automate sales contract management.

HyperStart CLM helps manage the creation, review, approval, signing, storage, and tracking of sales-level agreements like SLAs, MSAs, and NDAs. 

Beneficial Features

With HyperStart CLM, sales teams can:

  • Centrally manage all sales contracts in one place
  • Get real-time contract performance insights
  • Automatically track contract expirations and propose renewals
  • Improve contract turnaround time by 80% compared to manual contracting
  • Leverage in-built AI for tasks like contract data extraction, review, and analysis
  • Reduce contract negotiation rates by 43% and save better deals

12. InsideSales

Tool overview

InsideSales is a sales acceleration platform that utilizes a predictive and prescriptive self-learning engine.

This tool helps businesses drive revenue growth by delivering an optimized buyer and seller experience.

Beneficial features

Businesses using InsideSales.com can:

  • Work smarter by predicting prospective behaviors
  • Utilize data dashboards for identifying sales trends
  • Make their available data actionable for making smart decisions
  • Use the PowerDialer and Click-to-Call
  • Record, monitor, and generate sales rep performance report
  • Receive an immediate notification on email activities done by prospects

13. DocuSign

Tool overview

DocuSign is e-signature and digital transaction management software that helps business team members become more productive by facilitating the faster electronic exchange of business documents.

Beneficial features

The features that make DocuSign a must-have for businesses are:

  • A simple, intuitive user experience accessible from any location and device
  • Helps to replace paper-based processes
  • Protects business-critical data with bank-grade security for confidentiality
  • Allows bulk-send for sharing custom documents simultaneously
  • Accelerates sales process where the signing of contracts is necessary
  • It helps to upload a variety of file formats from a desktop or a file-sharing site much more quickly
  • Allows users to customize and streamline their document workflow

14. Signaturely

Tool overview

Signaturely is a simple yet effective sales productivity tool that streamlines the process of signing and managing contracts online.

It allows sales teams to send, sign, and track digital signatures on important sales documents like proposals, agreements, and contracts.

By eliminating the need for manual paperwork, Signaturely speeds up the deal cycle, helping sales reps close deals faster while maintaining a secure, trackable record of every signature.

Beneficial features

With Signaturely, businesses can:

  • Send and track contracts, agreements, and sales documents online
  • Speed up the deal cycle with secure, legally binding e-signatures
  • Automate document reminders to ensure timely follow-ups
  • Access a secure audit trail for every signed document
  • Reduce manual paperwork and save time for busy sales teams
  • Improve sales efficiency and increase closure rates for contracts

15. Calendly

Tool overview

Calendly is an online meeting scheduler that streamlines businesses' workflows. It allows users to invite others to schedule events and add events to their Google, Outlook, or iCal calendars.

Beneficial features

  • Businesses that use Calendly can benefit a lot from it
  • The meeting tool enables reminder automation for all the event attendees
  • Users can generate a unique URL for each event
  • The tool can designate availability preferences
  • Prospects can easily schedule their meetings

Conclusion

Sales productivity tools are no longer optional; they're essential for sales teams aiming to work smarter, close deals faster, and drive revenue growth.

These tools streamline workflows, reduce manual tasks, and provide actionable insights that help sales reps, managers, and business owners make better decisions.

Whether tracking deals, managing customer relationships, or automating follow-ups, using the right sales productivity software can unlock higher sales performance and faster revenue growth.

If you're ready to see your team work smarter, not harder, it's time to use the best sales productivity tools and give your sales process the competitive edge it deserves.

Frequently asked questions

1. What are the types of sales productivity tools?

The main types of sales productivity tools include:

  • CRM tools: Manage customer data, track deals, and maintain customer relationships.
  • Sales automation tools: Automate repetitive tasks like follow-ups and email sequences.
  • Sales engagement tools: Improve sales communication through calls, emails, and chats.
  • Sales intelligence tools: Provide actionable insights on leads and buyer behavior.
  • Project management tools: Organize sales operations and streamline team workflows.
  • Sales analytics tools: Track sales activity, measure performance, and identify trends.
  • Sales acceleration platforms: Speed up lead engagement and the deal cycle.
2. How do you maximize your sales productivity tools?
  • Automate repetitive tasks to save time for core selling activities.
  • Use CRM sales tools to track leads, follow-ups, and customer interactions.
  • Leverage sales automation for timely follow-ups and reminders.
  • Tap into sales intelligence tools to identify top-performing leads.
  • Track performance with sales analytics to improve your sales strategy.
3. What is an example of sales productivity?

An example of sales productivity is using a CRM tool to track deals and automate follow-ups.

For instance, when a lead shows interest, the system automatically sends an email reminder and schedules a follow-up call, helping sales reps stay organized and close deals faster.

4. How to improve sales productivity?

To improve sales productivity, use sales effectiveness software to automate tasks and streamline workflows. Leverage sales productivity tools to track key metrics like conversion rates and win rates. 

Automate follow-ups, adopt a CRM to centralize customer data and set clear goals to keep your team focused. These steps help increase sales productivity and drive better results.

Krish Doshi

Krish Doshi is an SEO Specialist and content enthusiast at Salesmate, focused on optimizing content and driving digital growth. When he’s not working, he enjoys exploring new technologies and trends in digital marketing.

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