1. Centralized content for seamless access
With top sales enablement platforms, all your resources, like case studies, presentations, and product sheets, are stored in one place. This saves time, keeps your messaging consistent, and ensures you can find what you need instantly.
2. Boosted productivity with automation
Reps often spend too much time on repetitive tasks like follow-ups and data entry. With AI sales enablement tools and automation, your teams get freed from repeated tasks.
3. Enhanced collaboration between teams
Sales and marketing teams can easily share resources and updates in real-time. This alignment makes strategies more cohesive and helps drive better results across the board with sales enablement apps.
4. Personalized customer interactions
Sales enablement tools help teams customize their communication to feel more personal and targeted. This helps build stronger relationships with leads, increasing trust and making them more likely to become loyal customers.
5. Actionable insights for smarter decisions
Tools with analytics provide valuable insights that help teams understand performance and customer behavior. These insights guide decision-making, refine strategies, and improve sales outcomes.
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21 Top sales enablement tools that you must explore
When we say sales enablement, many tools can enhance the sales team's efficiency and efforts to bring down fantastic outcomes.
So, we have included all possible types of sales enablement tools designed to give you the resources, insights, and training you need to close deals faster and smarter.
Here's a closer look at the category-wise top enablement tools for sales teams.
[I] Sales enablement platforms for centralizing customer data
CRM (Customer Relationship Management) platforms are crucial for sales enablement as they help to keep all sales activities in one place.
The software helps teams manage lead and customer information, track sales progress, handle leads, and build better customer relationships.
1. Salesmate
Salesmate is an intuitive CRM that helps teams centralize customer data, track sales pipelines, and automate key tasks.
With its simple interface, Salesmate empowers salespeople to spend more time selling and less time managing data.
The CRM offers a comprehensive view of your sales funnel stages, helping teams convert leads more effectively and make data-driven decisions to improve performance.
Key features:
Best to consider when: A great choice for mid-sized and enterprise sales teams to simplify the sales process, improve pipeline management, and provide real-time insights.
2. HubSpot
HubSpot Sales Hub is a robust tool designed to centralize all customer data, giving you a comprehensive 360-degree view of every interaction.
It simplifies contact management, deal tracking, and task automation—empowering teams to streamline processes without complexity.
As your business grows, HubSpot's seamless integration with its broader suite of tools helps scale effortlessly.
Key features:
- Free tier with basic CRM features
- Automated email tracking and templates
- Customizable dashboards and reporting
- Task and activity management
- Seamless integration with HubSpot's marketing tools
Best to consider when: Perfect for small businesses or startups looking for an easy-to-use CRM with a free tier. Best for those wanting scalability and integration with a larger suite of sales and marketing tools.
3. Salesforce
Salesforce is well-known in the CRM industry, offering an extensive suite of sales, marketing, and customer service tools.
The platform is renowned for its great customizability, allowing businesses to tailor it to their needs.
With advanced analytics, pipeline management, powerful automation, and Einstein AI features, it's best suited for large enterprises or teams with complex sales processes.
Key features:
- Advanced lead and opportunity management
- Predictive sales analytics and reporting
- Workflow automation and task assignment
- Extensive customization options
- Seamless integration with third-party tools
Best to consider when: Best suited for large enterprises or businesses with complex sales processes. Ideal when you need a CRM solution that can be fully customized to fit your organization's needs.
Insightful read: Salesforce for small businesses: Why it's an expensive choice?
[II] Sales enablement tools for engagement
The focus of this kind of sales enablement tool is to help teams engage with prospects and customers more effectively. Let's study some top-rated sales enablement tools:
4. Outreach
Outreach is a leading sales engagement platform developed to help teams drive more personalized communication at scale.
Whether you're reaching prospects through email, calls, or social channels, Outreach makes it easy to automate your outbound sales while maintaining a high level of personalization.
The platform's powerful analytics and real-time tracking capabilities help you understand which strategies are working so you can optimize your sales process and boost engagement.
Key features:
- Automate multi-channel outreach (email, calls, social)
- Build and manage sales sequences
- Real-time tracking and reporting
- Engage prospects with personalized messaging
- Integration with major CRM platforms
Best to consider when: Perfect for teams that want to streamline their outreach process across multiple channels without sacrificing personalization.
5. Reply.io
Reply.io is all about automating and optimizing outreach for sales teams. It helps you run personalized, multi-channel campaigns across email, phone, and LinkedIn, all from one place.
The platform's advanced automation and AI-powered insights help you manage and track prospect engagement, providing actionable data to refine your sales approach.
This sales enablement solution also makes it easy to follow up with sequences that can be customized based on real-time interactions.
Key features:
- Multi-channel sales sequences (email, phone, LinkedIn)
- AI-powered engagement tracking
- Real-time follow-up automation
- CRM integrations for seamless workflow
- In-depth analytics on outreach performance
Best to consider when: Ideal for teams looking to scale their outreach while automating repetitive tasks and tracking engagement in real-time. Great for improving sales efficiency across different channels.
Also explore: What is channel sales enablement? 5 tips to improve your channel sales
6. Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that empowers sales teams to prospect, engage, and close deals faster.
With access to a vast database of leads and prospects, the tool makes it easy to find the right people and connect with them through personalized outreach.
The platform combines automation with advanced analytics, giving you the insights to optimize your outreach and engagement strategies.
Key features:
- Comprehensive lead database and prospecting tools
- Multi-channel outreach with email sequencing
- AI-driven lead scoring and engagement
- Detailed engagement analytics
- Seamless integration with CRM tools
Best to consider when: Best suited for teams focused on lead generation, personalized outreach, and multi-channel engagement.
Refine your strategy with smart reporting!
Customizable dashboards, 200+ templates, and real-time insights—everything you need to stay ahead in sales.
[III] Sales content management and enablement tools
These tools help teams manage, organize, and deliver relevant content to prospects at the right moment during the sales cycle.
The focus is on content personalization and tracking content usage.
Here is the list of the best sales enablement platforms that offer smart content management
7. Highspot
Highspot is a leading sales enablement platform designed to organize, manage, and deliver sales content to teams at the perfect moment.
With its intelligent search capabilities, Highspot ensures that sales reps can easily find the materials they need to close deals.
The platform also provides in-depth analytics on content performance, helping sales teams understand what works and what doesn't.
Key features:
- AI-powered content search and management
- Personalized content recommendations
- Analytics on content usage and effectiveness
- Seamless CRM and email integration
- Collaboration tools for sales teams
Best to consider when: Ideal for businesses that need a content management solution that helps teams find, share, and analyze sales materials for better sales performance.
8. Seismic
Seismic is a powerful sales content management and enablement platform that allows teams to create, distribute, and track content easily.
It enables real-time content personalization and provides analytics that helps teams optimize content effectiveness.
With Seismic, your sales reps can deliver the right message to the right prospect at the right time.
Key features:
- Personalized content creation and distribution
- Content usage and performance analytics
- Real-time content tracking and reporting
- Integration with CRM and other tools
- Mobile access for sales teams
Best to consider when: This is one of the best b2b sales enablement tools for large sales teams that must deliver highly personalized content at scale while tracking and optimizing content performance.
9. Showpad
Showpad helps sales teams organize and deliver content at the right time during the sales cycle.
The platform's powerful content management features and real-time analytics help sales reps better understand which content resonates with prospects.
Showpad also supports collaboration among sales teams, ensuring they're aligned on messaging and content strategy.
Key features:
- Organize, store, and deliver content efficiently
- Real-time content usage analytics
- Collaboration and feedback tools
- Mobile access for sales reps
- Integration with CRM platforms
Best to consider when: Great for sales teams needing a centralized content hub with the ability to track usage and gather feedback to optimize future content strategies.
Must check: 60 Sales discovery questions: An arsenal to close more deals!
10. ClearSlide
ClearSlide is a sales enablement tool that combines content management with engagement tracking, allowing teams to create, share, and monitor presentations, documents, and other materials.
It provides real-time feedback on how prospects interact with content, helping sales teams refine their strategies for better results.
ClearSlide's seamless integration with CRM and email tools ensures a smooth workflow.
Key features:
- Content sharing and engagement tracking
- Real-time performance insights
- Presentation and document management
- CRM and email tool integrations
- Detailed engagement reporting
Best to consider when: Perfect for teams looking for an easy way to share and track content while gaining insights into prospect engagement, ideal for improving sales presentations.
11. Paperflite
Paperflite is a content management platform designed to help sales teams easily organize, share, and track their sales collateral.
It's all about making content more impactful and measurable, ensuring your team can engage prospects with the right materials at the right time.
With Paperflite, you can keep all your sales content in one place, track how prospects interact with it, and even personalize content for specific outreach.
It's a great tool for ensuring your collateral drives meaningful engagement, not just filling up a folder.
Key features:
- Centralized content library
- Content tracking and engagement analytics
- Personalized sales collateral
- Seamless integration with CRMs and tools
- Multi-format support (video, documents, etc.)
Best to consider when: Ideal for businesses looking to optimize their content management and track content usage to improve sales outreach.
Deep dive: 9 Kinds of sales collaterals that will shower you with conversions
[IV] Sales analytics and reporting
These tools give sales leaders and teams insights into sales performance, pipeline health, revenue forecasting, and sales rep activity, helping them make data-driven decisions.
Let's explore the top sales enablement solutions with powerful analytics.
12. Clari
Clari is the best sales enablement software that delivers real-time insights into your sales pipeline, providing accurate revenue forecasts and helping sales leaders make data-driven decisions.
By automating pipeline management and tracking sales rep activities, Clari enables teams to understand deal health, potential risks, and revenue growth opportunities.
Its AI-driven features provide predictive analytics so you can focus on closing the right deals at the right time.
Key features:
- AI-powered sales forecasting
- Real-time pipeline health insights
- Deal and activity tracking
- Predictive analytics and risk detection
- Integration with CRM and sales tools
Best to consider when: Ideal for sales leaders and teams who need to make data-driven decisions with real-time forecasting, pipeline health tracking, and AI-driven predictive insights.
13. InsightSquared
InsightSquared is a sales analytics and performance management platform that helps teams track sales performance and identify growth opportunities.
The platform provides visual analytics, reports, and dashboards that give leaders deep visibility into sales rep activities, pipeline performance, and revenue projections.
InsightSquared integrates with your existing CRM to pull in data and provide actionable insights that improve decision-making.
Key features:
- Sales performance and pipeline analytics
- Customizable reports and dashboards
- Revenue forecasting and trend analysis
- Pipeline visibility and health tracking
- Integration with major CRM systems
Best to consider when: Best for teams needing a detailed, data-driven approach to sales analytics with strong pipeline insights and performance tracking.
14. Tableau
Tableau is a powerful business intelligence tool that provides deep insights into sales data through interactive dashboards and visual analytics.
It allows sales teams and leaders to quickly analyze large volumes of data, identify trends, and make informed decisions.
Tableau's drag-and-drop interface makes it accessible to users with varying levels of technical expertise and integrates seamlessly with various data sources, including CRM systems.
Key features:
- Interactive and customizable dashboards
- Advanced data visualization tools
- Integration with multiple data sources
- Real-time performance tracking
- Drag-and-drop interface for ease of use
Best to consider when: Ideal for businesses that need to visualize complex sales data in a user-friendly format, offering deep insights and flexibility for decision-making.
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[V] Sales enablement training software
These tools help train and coach sales teams, providing educational resources, performance tracking, and real-time feedback to improve sales reps' skills and effectiveness.
Let's explore the best sales enablement solutions for training and coaching.
15. SalesHood
SalesHood is a sales training and enablement platform that allows you to build and deliver personalized training programs for your team.
You can create, organize, and track training content within an easy-to-navigate platform.
With its real-time feedback and performance tracking, SalesHood ensures your team is always improving, closing more deals, and staying sharp.
Key features:
- Customizable training content creation
- Performance tracking and reporting
- Real-time feedback and assessments
- Gamified learning experience
- User-friendly interface for admins and users
Best to consider when: Perfect for organizations that need an effective, scalable way to train and upskill sales teams, with continuous performance tracking and feedback.
16. Allego
Allego is a sales training and enablement platform focusing on continuous learning and sharing knowledge.
With Allego, sales reps can access on-demand training, participate in video-based learning, and collaborate with peers.
The platform offers performance tracking, coaching tools, and content management, enabling teams to stay aligned with company goals while enhancing their selling skills.
Key features:
- On-demand sales training modules
- Video-based learning and coaching
- Real-time performance tracking
- Peer collaboration and knowledge sharing
- Content management and sharing
Best to consider when: Ideal for teams looking for a flexible, continuous learning platform emphasizing video-based training and peer collaboration.
17. Brainshark
Brainshark, now known as Bigtincan, provides a platform for sales training and performance enablement, helping sales teams stay ahead of the curve with engaging learning content.
The tool allows you to create interactive training programs, assessments, and quizzes to evaluate reps' performance.
Brainshark's analytics tools ensure you can track progress, identify knowledge gaps, and deliver personalized coaching at scale.
Key features:
- Create interactive training content
- Track training completion and performance
- Real-time analytics on rep performance
- Personalized coaching and assessments
- Mobile-friendly learning modules
Best to consider when: Best for companies looking for a scalable, interactive sales training platform offering real-time performance tracking and coaching.
18. MindTickle
MindTickle is a sales readiness platform designed to train, coach, and enable sales teams to perform at their best.
With its gamified learning experiences, MindTickle helps sales reps build product knowledge, refine sales skills, and stay updated with company strategies.
The platform provides data-driven insights to track progress, helping you ensure your team is always ready to close deals.
Key features:
- Gamified training and quizzes
- Sales coaching and performance analytics
- Content delivery and knowledge management
- Real-time feedback on learning progress
- Customizable training paths
Best to consider when: Ideal for sales teams looking for an engaging, data-driven approach to sales readiness and performance coaching.
19. Spekit
Spekit is a digital adoption and enablement platform that takes sales training to the next level by delivering in-app guidance and contextual knowledge exactly when your team needs it.
The platform integrates directly into the tools your salespeople already use, providing real-time support and learning on-demand.
Whether onboarding new reps or offering ongoing training, Spekit ensures that learning happens naturally within the flow of work—helping sales teams stay up to speed and perform at their best without switching between apps.
Key features:
- In-app training and learning
- Contextual support and content delivery
- Performance tracking and analytics
- Seamless CRM integrations (e.g., Salesforce)
- Self-service learning options
Best to consider when: Teams are looking for on-demand training and real-time guidance within their sales tools to drive faster adoption and improve performance.
[VI] Sales collaboration and communication tools
These sales enablement software tools facilitate collaboration among sales teams, enabling better communication, sharing of insights, and real-time collaboration across departments.
20. Slack
Slack is a team collaboration tool that facilitates communication, file sharing, and real-time collaboration across departments.
With its intuitive interface, Slack integrates seamlessly with many other sales tools and CRMs, making it easy to stay updated on key conversations, meetings, and activities.
Teams can create channels for specific projects or clients, enhancing communication and transparency.
Key features:
- Real-time messaging and notifications
- File sharing and collaboration in channels
- Integration with CRMs and tools
- Searchable message history
- Group discussions and private channels
Best to consider when: It is a top sales enablement software for teams needing a central hub for communication and collaboration.
21. Trello
Trello is a visual project management tool that helps sales team members organize tasks, collaborate on deals, and track progress.
With its intuitive boards, lists, and cards, Trello provides a simple yet effective way to manage sales pipelines, track deadlines, and coordinate team activities.
It's especially helpful for sales team members who need a visual way to stay on top of priorities.
Key features:
- Visual task management with boards and cards
- Customizable workflows and checklists
- Due dates and priority tracking
- Collaboration with comments and attachments
- Integrations with other tools (e.g., CRM)
Best to consider when: Ideal for teams that prefer a visual, easy-to-use task and project management platform. Great for small to mid-sized teams looking to manage sales workflows.
Explore more: 21 AI sales tools to boost sales [Reviewed & tested].
Key features of sales enablement software
Here are some of the features offered by various sales enablement tools. Explore each and understand how it can help the team do smart work and drive more sales.
1. Content management system
Think of this as a well-organized library for all your sales materials—brochures, presentations, case studies, you name it.
A good CMS ensures your team can quickly find the right content, keeping everything consistent and professional.
2. Training and onboarding modules
The faster your team gets up to speed, the better.
There are sales enablement tools with training modules, often interactive or gamified, that help new sales professionals learn at their own pace while tracking progress ensures they're ready to hit the ground running.
3. Analytics and reporting
Sales enablement software gives you detailed insights into what's working: content engagement, training outcomes, or team performance.
With these analytics, you can refine strategies and fine-tune your approach to drive higher ROI.
4. Automation features
Automation takes care of these time-consuming activities like follow-up emails, task reminders, and lead assignments so your team can focus more on relationship building and closing deals.
5. Mobile accessibility
With mobile-friendly sales enablement tools, your team can access important content, training, and analytics anytime. This is crucial for maintaining high productivity, whether reps work remotely, travel, or meet clients on the go.
6. Collaboration tools
Collaboration tools allow your marketing and sales teams to stay aligned and work seamlessly. Features like live document editing, real-time feedback, and instant updates make it easy for teams to share information and stay on the same page.
What to look for when selecting the sales enablement tool?
Choosing the right tool can feel overwhelming, but focusing on these key criteria will help you make the best decision:
1. Integration with CRM and other tools
A great sales enablement tool should integrate smoothly with your CRM and other essential tools.
74% of businesses using CRM and automation have achieved better alignment between their marketing and sales departments.
This software minimizes the need for constant switching between platforms, keeping everything in one place.
2. Ease of use and adoption
Even the most feature-packed tool is only effective if your team uses it. Look for software with an intuitive interface and easy onboarding to encourage adoption.
3. Scalability and future-proofing
When evaluating sales enablement tools, consider scalability as a primary factor. As your team grows, so should your tool.
Choose a sales enablement solution that can scale with your business and adapt to future needs so it stays relevant as you evolve.
4. Vendor support and training
Solid customer support is essential because it ensures you're never stuck when issues arise.
The best sales enablement platform comes with responsive support so your team can quickly resolve problems and stay productive.
Also, with proper training resources and regular updates, your team can make the most of the tool and stay on top of new features, keeping everything running smoothly.
5. Cost vs. value proposition
Affordability matters, but don't just look at the price tag. What's important is the value it brings. The right tool should improve productivity and revenue—these metrics count.
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Future trends in sales enablement tools
Sales enablement is rapidly evolving, and staying ahead of these trends will help your team remain competitive. Here's what to expect:
1. AI-powered insights for smarter selling
Artificial intelligence is transforming sales by providing actionable insights. From identifying high-potential leads to analyzing customer interactions, AI helps reps make smarter decisions and focus their efforts where they'll have the most impact.
2. Hyper-personalization for deeper connections
One-size-fits-all approaches are fading. Future tools will leverage data to create hyper-personalized experiences, enabling reps to tailor every pitch, email, and interaction to the individual needs of each prospect.
3. Seamless integration for unified workflows
Sales teams use various tools and are moving toward seamless integration. Enablement platforms will connect effortlessly with CRMs, communication apps, and analytics tools, creating unified workflows that reduce friction and save time.
Get insights: AI for sales to accelerate your sales process!
Wrap up
Choosing the right sales enablement tool can be tricky if you are unaware of your team's specific needs, existing tech stack, and the features that drive efficiency.
Understanding how the tool integrates with your current processes, enhances collaboration, and supports your overall sales strategy is essential to ensure long-term success.
Whether you're looking for better engagement strategies, centralized content management, or advanced training solutions, the right tool can significantly improve your sales operations.
Below is a list of sales enablement tools, each excelling in different areas, to help you make an informed decision.
| Tool | G2 rating | Starting price | Why try |
| Salesmate | 4.6/5 | $23/user/month | Easy-to-use CRM with automation tools to boost pipeline management and streamline sales workflows. |
| Highspot | 4.7/5 | Custom pricing | Centralized content hub with advanced analytics to optimize sales content delivery and performance. |
| Clari | 4.6/5 | Custom pricing | AI-driven sales analytics to forecast revenue, track pipeline health, and make data-backed decisions. |
Disclaimer: Ratings and pricing are based on publicly available information and may vary. Please visit the respective tool's website for the most up-to-date details.
Frequently asked questions
1. What is sales enablement software?
Sales enablement software provides the tools and resources that help teams perform more effectively. It centralizes content, automates tasks, streamlines communication, and offers insights to support smarter selling.
2. How do sales enablement tools differ from CRMs?
CRMs are great for tracking customer info and sales activities, but sales enablement tools take things further by giving your team the resources they need to close deals.
These tools offer everything from content management and training modules to performance analytics, working alongside your CRM to make the sales process smoother and more efficient.
3. Which industries benefit most from sales enablement systems?
Sales enablement platforms are highly versatile and benefit industries such as technology, healthcare, financial services, manufacturing, and retail. Any industry with a sales team can leverage these tools to improve productivity, collaboration, and customer engagement.
4. What features should I look for in a sales enablement solution?
Key features to prioritize include:
- A robust content management system.
- Training and onboarding capabilities.
- Analytics for performance tracking.
- Automation to save time on repetitive tasks.
- Seamless integration with existing tools, especially CRMs.
5. Are sales enablement tools suitable for small businesses?
Many sales enablement tools are designed to scale with your business. For small teams, they help streamline operations, improve productivity, and provide a professional edge without requiring a large investment.
6. What are the three pillars of sales enablement?
The key pillars of a successful sales enablement strategy are:
- Content: Providing the right materials at each stage of the sales process.
- Training: Ongoing learning and development for sales reps.
- Tools & technology: Software that integrates with daily workflows.
7. What can be an average budget for sales automation enablement tools?
The average budget for sales automation tools ranges from $10 to $50 per user/month for small teams and $100 to $300 for mid-sized businesses. Larger enterprises may spend $1,000+ monthly depending on the features and customizations required.
Key takeaways
The sales team is the frontline for every business, but even the best salespeople can only perform at their peak when armed with the right tools.
This is where sales enablement technology comes in.
From tracking leads, engaging prospects, crafting the perfect pitch, and negotiating for a deal closer, sales enablement solutions streamline every step of the sales cycle.
88% of sales leaders say sales enablement is critical to driving efficiency, yet only 51% have fully implemented it.
If you want to bring sales enablement to your team, this blog can help you discover the best tools to streamline your processes, improve collaboration, and drive more revenue.
We'll explore the top 21 sales enablement tools for B2B success in 2025 that can enhance communication, improve engagement, and scale your sales process easily.
What are sales enablement tools?
Sales enablement tools are simply technology support that gives your team the resources, insights, and automation they need to work smarter, not harder.
They help reps stay organized, engage prospects with the right content, and track performance—all in one place.
Whether it's a CRM system, a content-sharing platform, or an email automation tool, these tools ensure your sales team has everything they need to succeed.
In all, tools for sales enablement help your team close deals faster by streamlining workflows and providing better, more personalized experiences for your prospects.
Key benefits of sales enablement tools
According to a recent study, those sales who prioritize sales enablement are 65% more likely to exceed their revenue goals.
Let's discuss some key benefits of investing in digital sales enablement tools:
1. Centralized content for seamless access
With top sales enablement platforms, all your resources, like case studies, presentations, and product sheets, are stored in one place. This saves time, keeps your messaging consistent, and ensures you can find what you need instantly.
2. Boosted productivity with automation
Reps often spend too much time on repetitive tasks like follow-ups and data entry. With AI sales enablement tools and automation, your teams get freed from repeated tasks.
3. Enhanced collaboration between teams
Sales and marketing teams can easily share resources and updates in real-time. This alignment makes strategies more cohesive and helps drive better results across the board with sales enablement apps.
4. Personalized customer interactions
Sales enablement tools help teams customize their communication to feel more personal and targeted. This helps build stronger relationships with leads, increasing trust and making them more likely to become loyal customers.
5. Actionable insights for smarter decisions
Tools with analytics provide valuable insights that help teams understand performance and customer behavior. These insights guide decision-making, refine strategies, and improve sales outcomes.
Drive success with a 30-60-90 day sales roadmap!
Organize your sales goals and align your team with our easy-to-use, step-by-step plan to help you reach milestones quickly.
21 Top sales enablement tools that you must explore
When we say sales enablement, many tools can enhance the sales team's efficiency and efforts to bring down fantastic outcomes.
So, we have included all possible types of sales enablement tools designed to give you the resources, insights, and training you need to close deals faster and smarter.
Here's a closer look at the category-wise top enablement tools for sales teams.
[I] Sales enablement platforms for centralizing customer data
CRM (Customer Relationship Management) platforms are crucial for sales enablement as they help to keep all sales activities in one place.
The software helps teams manage lead and customer information, track sales progress, handle leads, and build better customer relationships.
1. Salesmate
Salesmate is an intuitive CRM that helps teams centralize customer data, track sales pipelines, and automate key tasks.
With its simple interface, Salesmate empowers salespeople to spend more time selling and less time managing data.
The CRM offers a comprehensive view of your sales funnel stages, helping teams convert leads more effectively and make data-driven decisions to improve performance.
Key features:
Best to consider when: A great choice for mid-sized and enterprise sales teams to simplify the sales process, improve pipeline management, and provide real-time insights.
2. HubSpot
HubSpot Sales Hub is a robust tool designed to centralize all customer data, giving you a comprehensive 360-degree view of every interaction.
It simplifies contact management, deal tracking, and task automation—empowering teams to streamline processes without complexity.
As your business grows, HubSpot's seamless integration with its broader suite of tools helps scale effortlessly.
Key features:
Best to consider when: Perfect for small businesses or startups looking for an easy-to-use CRM with a free tier. Best for those wanting scalability and integration with a larger suite of sales and marketing tools.
3. Salesforce
Salesforce is well-known in the CRM industry, offering an extensive suite of sales, marketing, and customer service tools.
The platform is renowned for its great customizability, allowing businesses to tailor it to their needs.
With advanced analytics, pipeline management, powerful automation, and Einstein AI features, it's best suited for large enterprises or teams with complex sales processes.
Key features:
Best to consider when: Best suited for large enterprises or businesses with complex sales processes. Ideal when you need a CRM solution that can be fully customized to fit your organization's needs.
[II] Sales enablement tools for engagement
The focus of this kind of sales enablement tool is to help teams engage with prospects and customers more effectively. Let's study some top-rated sales enablement tools:
4. Outreach
Outreach is a leading sales engagement platform developed to help teams drive more personalized communication at scale.
Whether you're reaching prospects through email, calls, or social channels, Outreach makes it easy to automate your outbound sales while maintaining a high level of personalization.
The platform's powerful analytics and real-time tracking capabilities help you understand which strategies are working so you can optimize your sales process and boost engagement.
Key features:
Best to consider when: Perfect for teams that want to streamline their outreach process across multiple channels without sacrificing personalization.
5. Reply.io
Reply.io is all about automating and optimizing outreach for sales teams. It helps you run personalized, multi-channel campaigns across email, phone, and LinkedIn, all from one place.
The platform's advanced automation and AI-powered insights help you manage and track prospect engagement, providing actionable data to refine your sales approach.
This sales enablement solution also makes it easy to follow up with sequences that can be customized based on real-time interactions.
Key features:
Best to consider when: Ideal for teams looking to scale their outreach while automating repetitive tasks and tracking engagement in real-time. Great for improving sales efficiency across different channels.
6. Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that empowers sales teams to prospect, engage, and close deals faster.
With access to a vast database of leads and prospects, the tool makes it easy to find the right people and connect with them through personalized outreach.
The platform combines automation with advanced analytics, giving you the insights to optimize your outreach and engagement strategies.
Key features:
Best to consider when: Best suited for teams focused on lead generation, personalized outreach, and multi-channel engagement.
Refine your strategy with smart reporting!
Customizable dashboards, 200+ templates, and real-time insights—everything you need to stay ahead in sales.
[III] Sales content management and enablement tools
These tools help teams manage, organize, and deliver relevant content to prospects at the right moment during the sales cycle.
The focus is on content personalization and tracking content usage.
Here is the list of the best sales enablement platforms that offer smart content management
7. Highspot
Highspot is a leading sales enablement platform designed to organize, manage, and deliver sales content to teams at the perfect moment.
With its intelligent search capabilities, Highspot ensures that sales reps can easily find the materials they need to close deals.
The platform also provides in-depth analytics on content performance, helping sales teams understand what works and what doesn't.
Key features:
Best to consider when: Ideal for businesses that need a content management solution that helps teams find, share, and analyze sales materials for better sales performance.
8. Seismic
Seismic is a powerful sales content management and enablement platform that allows teams to create, distribute, and track content easily.
It enables real-time content personalization and provides analytics that helps teams optimize content effectiveness.
With Seismic, your sales reps can deliver the right message to the right prospect at the right time.
Key features:
Best to consider when: This is one of the best b2b sales enablement tools for large sales teams that must deliver highly personalized content at scale while tracking and optimizing content performance.
9. Showpad
Showpad helps sales teams organize and deliver content at the right time during the sales cycle.
The platform's powerful content management features and real-time analytics help sales reps better understand which content resonates with prospects.
Showpad also supports collaboration among sales teams, ensuring they're aligned on messaging and content strategy.
Key features:
Best to consider when: Great for sales teams needing a centralized content hub with the ability to track usage and gather feedback to optimize future content strategies.
10. ClearSlide
ClearSlide is a sales enablement tool that combines content management with engagement tracking, allowing teams to create, share, and monitor presentations, documents, and other materials.
It provides real-time feedback on how prospects interact with content, helping sales teams refine their strategies for better results.
ClearSlide's seamless integration with CRM and email tools ensures a smooth workflow.
Key features:
Best to consider when: Perfect for teams looking for an easy way to share and track content while gaining insights into prospect engagement, ideal for improving sales presentations.
11. Paperflite
Paperflite is a content management platform designed to help sales teams easily organize, share, and track their sales collateral.
It's all about making content more impactful and measurable, ensuring your team can engage prospects with the right materials at the right time.
With Paperflite, you can keep all your sales content in one place, track how prospects interact with it, and even personalize content for specific outreach.
It's a great tool for ensuring your collateral drives meaningful engagement, not just filling up a folder.
Key features:
Best to consider when: Ideal for businesses looking to optimize their content management and track content usage to improve sales outreach.
[IV] Sales analytics and reporting
These tools give sales leaders and teams insights into sales performance, pipeline health, revenue forecasting, and sales rep activity, helping them make data-driven decisions.
Let's explore the top sales enablement solutions with powerful analytics.
12. Clari
Clari is the best sales enablement software that delivers real-time insights into your sales pipeline, providing accurate revenue forecasts and helping sales leaders make data-driven decisions.
By automating pipeline management and tracking sales rep activities, Clari enables teams to understand deal health, potential risks, and revenue growth opportunities.
Its AI-driven features provide predictive analytics so you can focus on closing the right deals at the right time.
Key features:
Best to consider when: Ideal for sales leaders and teams who need to make data-driven decisions with real-time forecasting, pipeline health tracking, and AI-driven predictive insights.
13. InsightSquared
InsightSquared is a sales analytics and performance management platform that helps teams track sales performance and identify growth opportunities.
The platform provides visual analytics, reports, and dashboards that give leaders deep visibility into sales rep activities, pipeline performance, and revenue projections.
InsightSquared integrates with your existing CRM to pull in data and provide actionable insights that improve decision-making.
Key features:
Best to consider when: Best for teams needing a detailed, data-driven approach to sales analytics with strong pipeline insights and performance tracking.
14. Tableau
Tableau is a powerful business intelligence tool that provides deep insights into sales data through interactive dashboards and visual analytics.
It allows sales teams and leaders to quickly analyze large volumes of data, identify trends, and make informed decisions.
Tableau's drag-and-drop interface makes it accessible to users with varying levels of technical expertise and integrates seamlessly with various data sources, including CRM systems.
Key features:
Best to consider when: Ideal for businesses that need to visualize complex sales data in a user-friendly format, offering deep insights and flexibility for decision-making.
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[V] Sales enablement training software
These tools help train and coach sales teams, providing educational resources, performance tracking, and real-time feedback to improve sales reps' skills and effectiveness.
Let's explore the best sales enablement solutions for training and coaching.
15. SalesHood
SalesHood is a sales training and enablement platform that allows you to build and deliver personalized training programs for your team.
You can create, organize, and track training content within an easy-to-navigate platform.
With its real-time feedback and performance tracking, SalesHood ensures your team is always improving, closing more deals, and staying sharp.
Key features:
Best to consider when: Perfect for organizations that need an effective, scalable way to train and upskill sales teams, with continuous performance tracking and feedback.
16. Allego
Allego is a sales training and enablement platform focusing on continuous learning and sharing knowledge.
With Allego, sales reps can access on-demand training, participate in video-based learning, and collaborate with peers.
The platform offers performance tracking, coaching tools, and content management, enabling teams to stay aligned with company goals while enhancing their selling skills.
Key features:
Best to consider when: Ideal for teams looking for a flexible, continuous learning platform emphasizing video-based training and peer collaboration.
17. Brainshark
Brainshark, now known as Bigtincan, provides a platform for sales training and performance enablement, helping sales teams stay ahead of the curve with engaging learning content.
The tool allows you to create interactive training programs, assessments, and quizzes to evaluate reps' performance.
Brainshark's analytics tools ensure you can track progress, identify knowledge gaps, and deliver personalized coaching at scale.
Key features:
Best to consider when: Best for companies looking for a scalable, interactive sales training platform offering real-time performance tracking and coaching.
18. MindTickle
MindTickle is a sales readiness platform designed to train, coach, and enable sales teams to perform at their best.
With its gamified learning experiences, MindTickle helps sales reps build product knowledge, refine sales skills, and stay updated with company strategies.
The platform provides data-driven insights to track progress, helping you ensure your team is always ready to close deals.
Key features:
Best to consider when: Ideal for sales teams looking for an engaging, data-driven approach to sales readiness and performance coaching.
19. Spekit
Spekit is a digital adoption and enablement platform that takes sales training to the next level by delivering in-app guidance and contextual knowledge exactly when your team needs it.
The platform integrates directly into the tools your salespeople already use, providing real-time support and learning on-demand.
Whether onboarding new reps or offering ongoing training, Spekit ensures that learning happens naturally within the flow of work—helping sales teams stay up to speed and perform at their best without switching between apps.
Key features:
Best to consider when: Teams are looking for on-demand training and real-time guidance within their sales tools to drive faster adoption and improve performance.
[VI] Sales collaboration and communication tools
These sales enablement software tools facilitate collaboration among sales teams, enabling better communication, sharing of insights, and real-time collaboration across departments.
20. Slack
Slack is a team collaboration tool that facilitates communication, file sharing, and real-time collaboration across departments.
With its intuitive interface, Slack integrates seamlessly with many other sales tools and CRMs, making it easy to stay updated on key conversations, meetings, and activities.
Teams can create channels for specific projects or clients, enhancing communication and transparency.
Key features:
Best to consider when: It is a top sales enablement software for teams needing a central hub for communication and collaboration.
21. Trello
Trello is a visual project management tool that helps sales team members organize tasks, collaborate on deals, and track progress.
With its intuitive boards, lists, and cards, Trello provides a simple yet effective way to manage sales pipelines, track deadlines, and coordinate team activities.
It's especially helpful for sales team members who need a visual way to stay on top of priorities.
Key features:
Best to consider when: Ideal for teams that prefer a visual, easy-to-use task and project management platform. Great for small to mid-sized teams looking to manage sales workflows.
Key features of sales enablement software
Here are some of the features offered by various sales enablement tools. Explore each and understand how it can help the team do smart work and drive more sales.
1. Content management system
Think of this as a well-organized library for all your sales materials—brochures, presentations, case studies, you name it.
A good CMS ensures your team can quickly find the right content, keeping everything consistent and professional.
2. Training and onboarding modules
The faster your team gets up to speed, the better.
There are sales enablement tools with training modules, often interactive or gamified, that help new sales professionals learn at their own pace while tracking progress ensures they're ready to hit the ground running.
3. Analytics and reporting
Sales enablement software gives you detailed insights into what's working: content engagement, training outcomes, or team performance.
With these analytics, you can refine strategies and fine-tune your approach to drive higher ROI.
4. Automation features
Automation takes care of these time-consuming activities like follow-up emails, task reminders, and lead assignments so your team can focus more on relationship building and closing deals.
5. Mobile accessibility
With mobile-friendly sales enablement tools, your team can access important content, training, and analytics anytime. This is crucial for maintaining high productivity, whether reps work remotely, travel, or meet clients on the go.
6. Collaboration tools
Collaboration tools allow your marketing and sales teams to stay aligned and work seamlessly. Features like live document editing, real-time feedback, and instant updates make it easy for teams to share information and stay on the same page.
What to look for when selecting the sales enablement tool?
Choosing the right tool can feel overwhelming, but focusing on these key criteria will help you make the best decision:
1. Integration with CRM and other tools
A great sales enablement tool should integrate smoothly with your CRM and other essential tools.
74% of businesses using CRM and automation have achieved better alignment between their marketing and sales departments.
This software minimizes the need for constant switching between platforms, keeping everything in one place.
2. Ease of use and adoption
Even the most feature-packed tool is only effective if your team uses it. Look for software with an intuitive interface and easy onboarding to encourage adoption.
3. Scalability and future-proofing
When evaluating sales enablement tools, consider scalability as a primary factor. As your team grows, so should your tool.
Choose a sales enablement solution that can scale with your business and adapt to future needs so it stays relevant as you evolve.
4. Vendor support and training
Solid customer support is essential because it ensures you're never stuck when issues arise.
The best sales enablement platform comes with responsive support so your team can quickly resolve problems and stay productive.
Also, with proper training resources and regular updates, your team can make the most of the tool and stay on top of new features, keeping everything running smoothly.
5. Cost vs. value proposition
Affordability matters, but don't just look at the price tag. What's important is the value it brings. The right tool should improve productivity and revenue—these metrics count.
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Future trends in sales enablement tools
Sales enablement is rapidly evolving, and staying ahead of these trends will help your team remain competitive. Here's what to expect:
1. AI-powered insights for smarter selling
Artificial intelligence is transforming sales by providing actionable insights. From identifying high-potential leads to analyzing customer interactions, AI helps reps make smarter decisions and focus their efforts where they'll have the most impact.
2. Hyper-personalization for deeper connections
One-size-fits-all approaches are fading. Future tools will leverage data to create hyper-personalized experiences, enabling reps to tailor every pitch, email, and interaction to the individual needs of each prospect.
3. Seamless integration for unified workflows
Sales teams use various tools and are moving toward seamless integration. Enablement platforms will connect effortlessly with CRMs, communication apps, and analytics tools, creating unified workflows that reduce friction and save time.
Wrap up
Choosing the right sales enablement tool can be tricky if you are unaware of your team's specific needs, existing tech stack, and the features that drive efficiency.
Understanding how the tool integrates with your current processes, enhances collaboration, and supports your overall sales strategy is essential to ensure long-term success.
Whether you're looking for better engagement strategies, centralized content management, or advanced training solutions, the right tool can significantly improve your sales operations.
Below is a list of sales enablement tools, each excelling in different areas, to help you make an informed decision.
Disclaimer: Ratings and pricing are based on publicly available information and may vary. Please visit the respective tool's website for the most up-to-date details.
Frequently asked questions
1. What is sales enablement software?
Sales enablement software provides the tools and resources that help teams perform more effectively. It centralizes content, automates tasks, streamlines communication, and offers insights to support smarter selling.
2. How do sales enablement tools differ from CRMs?
CRMs are great for tracking customer info and sales activities, but sales enablement tools take things further by giving your team the resources they need to close deals.
These tools offer everything from content management and training modules to performance analytics, working alongside your CRM to make the sales process smoother and more efficient.
3. Which industries benefit most from sales enablement systems?
Sales enablement platforms are highly versatile and benefit industries such as technology, healthcare, financial services, manufacturing, and retail. Any industry with a sales team can leverage these tools to improve productivity, collaboration, and customer engagement.
4. What features should I look for in a sales enablement solution?
Key features to prioritize include:
5. Are sales enablement tools suitable for small businesses?
Many sales enablement tools are designed to scale with your business. For small teams, they help streamline operations, improve productivity, and provide a professional edge without requiring a large investment.
6. What are the three pillars of sales enablement?
The key pillars of a successful sales enablement strategy are:
7. What can be an average budget for sales automation enablement tools?
The average budget for sales automation tools ranges from $10 to $50 per user/month for small teams and $100 to $300 for mid-sized businesses. Larger enterprises may spend $1,000+ monthly depending on the features and customizations required.
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.