15 Best follow up email templates [With best examples]

Every month, your teams set a sales target.

To achieve this, you chase new potential clients and begin your sales sequence journey to close more deals.

However, a constant challenge reps face in this sales process is giving up on prospects due to low response rates after their initial outreach, which leads to poor sales outcomes.

A study reveals about 44% of sales reps do not reach prospects after the initial email because they find no better reason to reconnect or find ways to craft a better follow-up email.

This blog covers the most creative follow-up email templates and examples, which will increase your responses and boost your sales cadence.

Here is a brief explanation for those new to the email follow-up concept.

What is a follow-up email?

A follow-up email is sent to re-engage a cold prospect or continue a conversation with an individual after an initial interaction.

In cold prospecting, follow-up emails help discover potential leads for the business.

Follow-up emails are effective as they increase the chances of hearing back from the audience by 25%.

These emails help send reminders for an upcoming appointment/meeting or re-engage a cold prospect.

Here are some common areas where follow-up emails are beneficial:

• Sales follow-up emails are sent to win responses, engage leads, offer more details, or guide prospects toward purchasing.
• After submitting a job application, follow-up emails help reaffirm your interest in a position, ask about the hiring process, or submit additional supporting materials.
• Networking follow-up emails build new connections, seek guidance, or extend your support, enhancing your professional network.
• Customer service follow-up emails let you confirm whether issues are resolved, provide further help, or gather customer feedback on their experience.

Next, we will learn about 15 creative email follow-up templates for different scenarios.

15 Best follow-up email templates to close more deals

There are multiple events when a follow-up email is an effective tool to guide your target audience, such as sending appointment reminders or the first follow-up email after the initial email.

Here is the list of best email follow-up templates with explanations, giving an idea of the way it works in different situations:

1. Cold email follow up template  

Why is this follow-up email template effective?

This follow-up email template maintains a casual tone, which helps lighten the conversation and convinces the recipient to respond.

You can also tweak it to use as an appointment reminder email template in case your prospective client misses appointments.

4. Project status update email template

Why is this follow-up email template effective?

The template communicates the project status report with clear visibility into its current status and milestones achieved.

Additionally, this follow-up email template helps clients understand the next steps after the project’s progress updates and invites them to a call or meeting for further discussion, feedback, and clarification.

5. Email follow-up appointment template

Why is this follow-up email template effective?

This follow-up email template ensures both parties are aligned and take the agreed-upon next steps.

Such appointment reminder templates allow flexibility for time changes and include a chat topic, creating the impression that the business prioritizes the customer’s needs.

6. Post-meeting follow-up email template

Why is this follow up email template effective?  

The meeting follow up template recaps the discussion points and agreed-upon actions, specifying the following steps to ensure participation in the meeting outcomes. 

It includes responsible parties and deadlines that foster company accountability. The meeting follow up email exampletemplate also sets upcoming appointments, responsibilities, and expectations for progress in every detail.

Also read: Best practices for follow up email after sales meetings

7. Proposal follow-up email template

A well-crafted proposal follow-up email helps build a lasting impression of your company in the potential customer’s mind. Key factors, such as a strong call-to-action (CTA) and a clear message, motivate the potential client to take further action.

Why is this follow-up email template effective?

This follow-up sales email template helps the recipient recognize the solution you are offering. It serves as a quick reminder for the recipient to review the proposal and act promptly. Additionally, leaving it open for questions or conversations encourages immediate decisions.

8. After the trigger event follow-up email update

Why is this follow-up email template effective?

This follow-up email template is an excellent way to restart the conversation with a prospect. Reminders encourage collaboration and help move toward closing the deal.

Prospects are more likely to take the collaboration seriously and consider the partnership.

9. Event follow-up email update

Why is this follow-up email template effective?

This event follow-up email template helps rewind the conversation, allowing readers to recall the discussion.

You can then mention one of the most relevant topics discussed to draw their attention, making it easier to turn the proposal into a smooth collaboration.

It can also serve as a webinar follow-up email template for participants you interacted with during your online event.

10. After sending a quote follow-up email

Why is this follow-up email template effective?

This sales follow-up template serves as a gentle reminder about the pending proposal quote. It highlights the benefits and reinforces trust by showcasing a proven process through testimonials.

Must check: 8 Best sales follow up email templates & scripts you can use!

11. Customer feedback follow up email template 

Why is this follow-up email template effective?

This friendly follow-up email template is ideal for acknowledging a customer’s feedback. It addresses the issue mentioned, helping to resolve the problem and outline the steps taken.

12. Final follow-up email update

Why is this follow up email template effective?  

This template communicates the last attempt at the outreach sequence. It addresses potential objections and future communication for the business exchange to the reader’s interest and encourages them to act.    

Related read: Best subject line for follow-up email examples

13. Post software demo follow up email template 

Why is this follow-up email template effective?

This template is designed to provide a brief insight into the product demo. It also serves as a reminder about the software demo and checks whether recipients are interested in moving forward with the app.

Additionally, highlighting key discussions helps prospects recall their interests and the decisions they are considering.

14. Follow-up email template after an initial one

Why is this follow-up email template effective?

This follow-up email template is designed to recall the offer made in the initial email. It can also be made value-driven by presenting a solution tailored to the recipient’s company.

This approach helps you advance leads through the sales funnel and close deals more quickly.

15. Auto sales follow-up email template

Why is this follow-up email template effective?

The template we’ve designed is perfect for delivering tailored suggestions, making it a powerful tool for discovering hot leads.

This template is effective only if you understand your recipient’s preferences, such as their taste in cars.

For example, if they prefer eco-friendly vehicles, the template can be customized to highlight hybrid or electric models, emphasizing sustainability and efficiency.

This targeted approach captivates their interest and enhances the likelihood of a positive response.

Minor customizations can transform your follow-up templates into powerful tools for personal engagement, increasing the chances of a response.

Let’s discuss the best tactics for making the most of follow-up email templates.

How to tweak your follow-up emails to get better responses?

Many sales cadence best practices, such as choosing the best times to reach out, using omnichannel strategies, or combining automation with personal touches, can help you get better responses.

However, even a small change can make your emails significantly more effective. Here are some tips to achieve this:

7 Effective follow-up email examples to inspire you

You might have some creative follow-up email ideas floating around your head. If you're still figuring out how to write the perfect email, here are a few professional follow-up email examples from various businesses to inspire you.

You’ll also find sales follow-up email examples, such as meaningful messages sent after discovery calls, proposals, and sales meetings.

1. Follow-up email after a discovery call

What makes this follow-up email stand out?

Several elements make this sales follow-up email engaging and persuasive. People appreciate efforts in the right direction, so the email includes additional resource links, favoring the sender.

Additionally, the email structure is clear and visually appealing, allowing recipients to skim through details effortlessly.

2. Proposal follow-up email example

What makes this follow-up email stand out?

Once your prospect requests a proposal, following up after sharing it, as shown in the example above, is essential.

This approach helps you stay connected with target prospects and engage them, guiding them to the next sales pipeline stages.

Additionally, showing that you’re open to discussing any required changes increases the chances of conversion.

3. Follow-up email example after no response

What makes this follow-up email stand out?

This is a formal follow-up email example after no response. Like the sample email, you should customize your follow-up email templates to request the recipient's time to connect.

You can make this email more relevant by adding a clear call-to-action (CTA) or a link that offers a valuable resource to generate qualified leads if they take the desired action.

4. Follow-up email after meeting example

What makes this follow up email stand out? 

This sample follow up email after the meeting example starts with a personalized touch and complements the recipients for their suggestions during the discussion. This is more of a friendly example follow up email. 

It is more of a friendly, example follow-up email that highlights the shared interest, “passion for tea,” making the email more connected to the reader.

Interesting read: Best practices for follow up emails after sales meetings

5. Webinar follow up email example 

What makes this follow-up email stand out?

Many times, people sign up for a webinar or conference but don’t attend. However, assuming these individuals are not potential prospects may lead to missed opportunities. In such cases, sending a webinar follow-up email helps determine whether they are still interested in the product, service, or topic you’re pitching.

Webinars are a powerful tool in the digital space to grow your business. Sending a follow-up email after your webinar can open new opportunities and engage potential prospects effectively.

6. Real estate follow-up email template example

What makes this follow-up email stand out?

This follow-up email example includes a personal greeting and conveys enthusiasm regarding the action triggered, such as “signing up for weekly listing emails.”

The personalized approach addresses the pain point of navigating the home-buying process and provides value by sharing a freebie guide, which helps establish credibility. Any effort to assist prospects effectively increases your chances of closing a sales deal. This approach aligns with value-based selling.

Lastly, expressing your willingness to assist is an excellent way to encourage further engagement and build a relationship with your prospects.

7. Follow-up email to recruiter example

What makes this follow-up email stand out?

A follow-up email after an interview is a great way to reaffirm your interest in the position and confirm that you’re still in their selection process. It also demonstrates professionalism, especially if the interview provided valuable insights that enhanced your knowledge.

This is one of the best examples of follow-up emails after an interview, as it expresses genuine interest in joining the company and highlights how you would be a good fit for the role.

How does Salesmate CRM automate your follow-ups?

Salesmate is a one-stop solution for streamlining workflows, automating mundane tasks, and boosting sales team productivity.

Its sales sequence feature allows you to send automated emails and text follow-ups, ensuring timely and effective communication with your prospects.

There is more when it comes to meaningful follow-up emails and text campaigns, such as:

• Use CRM insights to tailor your follow-up email templates and win responses.
• Segment your target audience to build personalized follow-ups or email campaigns to gain more sales opportunities.
• Set email sequences to enhance engagement with prospects. Additionally, build sequences according to the prospect’s time zone to reach an international audience effectively.
• Use text sequences to maintain sales outreach and connect with the audience through text messages, like sending automated appointment reminders.
• Track your email and text campaigns to gain insights into your follow-up strategy for growth optimization.

Salesmate is more than just sales sequence software; it can automate your entire sales cycle, from lead generation to deal closing.

Its sales pipeline management system helps businesses visualize their sales cycle and expand their revenue scope.

Furthermore, the powerful sales reporting software enables leaders to improve decision-making through detailed sales reports.

With our Mobile CRM app, communication becomes smoother. You can send status updates, appointment reminder texts, or follow-up messages anytime, anywhere.

Final thoughts

A follow-up email is crucial for any business to build rapport with prospects. The provided follow-up email templates offer a better understanding of how they can be effectively utilized.

If you want to automate your sales follow-up, consider using an effective tool like Salesmate. Its features, such as sales sequences, allow you to automate, customize, and personalize your follow-up templates effortlessly.