15 Best CRM for small business in 2025 – Pick your powerhouse!

Around 50% of CRM buyers see an ROI (return on investment) in 6 months.

As a small business owner, you know that managing client relationships is essential to your success, and it is possible with the support of the right CRM.  

But with so many CRM tools in the market, knowing which one is the ideal CRM platform for you can be challenging.

That’s why I’ve compiled this list of the 15 best small business CRM software.

I’ve delved into these top 15 CRM software in numerous reviews on trusted platforms like G2 and Capterra and handpicked the best options for small businesses.  

Each of the CRM software on this list is designed to help you:  

• Track leads and opportunities  
• Manage your multiple sales pipelines 
• Automate tasks  
• Get insights into your customer data 

So, whether you’re just starting or looking to scale your business, I encourage you to check out the most trusted CRM software for small businesses.

Factors required for choosing the best small business CRM software

Selecting the best CRM for your small business can be tricky, especially if you’re unaware or unsure of what you need.  

Here are a few things to keep in mind when choosing a CRM:   

User interface and user experience  

The CRM you choose should be easy to use and navigate. You don’t want to spend hours figuring out how to use it.  

Value for money  

CRM platforms can range in price from free to hundreds of dollars. Finding an ideal CRM that fits your budget and needs is essential.

Integrations facility

CRMs must be able to integrate with various business apps, such as Gmail, Outlook, and Zapier. This can help you save time and keep your data organized.  

Contact, lead, and deal management features  

The CRM you choose should have all the key features that you need to manage your contacts, leads, and deals. This includes features like lead scoring and pipeline management.

Automation features  

The CRM must have the functionality to automate various tasks, such as sending follow-up emails and scheduling appointments. This can save you time and help you stay organized.

Reports and forecasting  

The CRM you choose should provide you with reports and forecasting tools to help you track your sales efforts, progress and identify areas where you can improve.

Customer support  

If you ever have any problems with your CRM, you’ll need to be able to get help from the vendor. Make sure the CRM you choose has good customer support.  

Once you’ve considered these factors, you’ll be well on your way to choosing the best CRM software for small businesses.  

15 best CRM for small business 

All these CRMs offer multiple values that can bring promising results for your small business. Look for their top CRM features, pros, and cons to finalize. 

1. Salesmate 

Salesmate CRM is a fantastic cloud-based solution to help businesses of all sizes.  

It’s like having your very own sales superhero, generating sales-worthy leads, ready to manage your sales pipeline, keep track of your sales activities, and seal the deal.  

Here’s what Salesmate CRM brings to the table. 

• Lead management: Easily track, qualify, and convert leads into loyal customers and build a system to never miss opportunities. 
• Sales pipeline management: Visualize your sales and effortlessly track your progress toward your goals. It’s like having a GPS guiding you to sales success. 
• Automation journeys: Put your repetitive sales tasks, processes, and end-to-end customer journeys on autopilot. 
• Sales activities: Keep a close eye on your sales reps’ activities and performances, whether emails, calls, or meetings. Stay on top of things and never miss a beat. 
• Sales reporting: Dive into valuable insights and uncover sales process bottlenecks with Sales Reports. 
• Integrations: No more switching back and forth between platforms. Salesmate CRM seamlessly integrates with popular apps like Gmail, Outlook, and Zapier. 
• Built-in calling and texting: Stay connected with your leads and customers effortlessly. Salesmate CRM has built-in calling and texting capabilities.  
• Contact management: Get the full picture of your customers in one place. Plus, you can compile all their interactions with your company, allowing you to understand better and nurture those relationships. 
• Workflow automation: Save time and focus on what matters most – Selling. It offers a variety of automated workflows, streamlining your tasks and boosting productivity. 
• Mobile app: Access your CRM data and activities from anywhere with our Mobile CRM.

So, if you’re looking for a robust CRM solution packed with features, Salesmate CRM is the perfect choice.

Pros: 

• Affordable CRM 
• Excellent customer support 
• Flexible and efficient system 

Visit website: Salesmate 

Featured customer review:  

Here’s what recent customers had to say about Salesmate; “After trying EVERY CRM I could find on Google, THIS IS IT!” 

Salesmate user ratings on G2:  

• Ease of use: 9.1 
• Quality of support: 8.7 
• Ease of setup: 9.2 

Salesmate user ratings on Capterra: 

• Overall: 4.7 
• Ease of use: 4.7 
• Customer support: 4.9 

2. Zoho CRM 

Zoho CRM offers a wide range of powerful features, including contact and lead management, sales forecasting, email marketing, and automation.  

The UI is pretty simple, and navigation is a breeze. It also integrates with other Zoho applications, providing a seamless experience across different business functions. 

The home tab dashboard gives you an overview of all the leads collected each day, the closing deals, and the activities that require your attention.

Canvas allows you to customize your CRM view as you want. You can drag and drop the sections and change any element’s size and color.

Free CRM version: Yes, with 3 users 

Pricing: 

Standard: $14/user/month 

Professional: $23/user/month 

Enterprise: $40/user/month 

Ultimate: $52/user/month 

Pros: 

• Ease of access from any location with the mobile app 
• Simple UI and navigation 
• Affordable pricing 
• Different types of views – List, Canvas, and Kanban 
• Great customer support 
• OpenAI and Zia enable smart prompts assistance with Enterprise and Ultimate plan  

Cons: 

• As per some users, extra features are confusing and require a little bit of a learning curve 
• Zoho only comes with a few native integrations post-purchase
• Irregular updates cause some features to become buggy 

Visit website: Zoho CRM 

Salesmate vs. Zoho comparison table 

3. Freshsales 

Freshsales is a sales CRM by Freshworks. It is a sound CRM for small businesses to have a 360-degree view of their customer’s detail, deal management, and omnichannel communication (email, text, and call).

Moreover, it offers automation to improve your sales team’s productivity.

The G-suite connections make it handy for teams who’re making the transition from Excel-based management to CRMs.

It also has free handy integrations like Trello, QuickBooks, & PandaDoc.

The CRM dashboard is an excellent feature that sports 5 dashboards – Activities dashboard, Phone dashboard, Analytics, Sales dashboards, & Marketing dashboard.

The CRM is highly responsive and easy to use. The colors on the customization options make it even better.

It offers Freddy as an AI assistant for lead scoring and analyzes past sales data for deal prediction.

Free CRM version: Yes for 3 users 

Pricing: Billed annually 

• Free CRM: $0 
• Growth: $15/user/month
• Pro: $39/user/month 
• Enterprise: $69/user/month

Pros:  

• No-code landing page drag and drop builder 
• Some users found the UI very simple and easy to understand 
• Flexibility in customization of CRM 
• Excellent customer support 

Cons: 

• Some users found data imports to be time-consuming 
• Deal listing is slightly complicated on the CRM 
• Only 1000 marketing emails with the growth subscription 

Visit website: Freshsales 

Salesmate vs. Freshsales comparison table 

4. Zendesk Sell 

Zendesk Sell is a sales CRM focused on maximizing productivity and maintaining pipeline visibility. 

It gives you a better customer view of their buying journey and enables you to deliver a personalized experience.

It is an all-in-one platform offering features such as content and deal management, lead generation tools, sales activity tracking, and automation. 

You can customize reports to draw valuable insights that can help you improve your sales process or strategy. 

Smart lists help you keep tabs on contact/lead data you’ve recently modified and display them as a list.

The task player guides you to perform tasks and moves you to the next task once the previous one is completed.

Pipeline analysis details the number of deals, their value, and the percentage distribution between the pipeline stages.

The mobile app provides support for on-the-go sales teams with GPS logging.

Free CRM version: Only available with the phone app

Pricing: Billed annually

• Team: $19/user/month 
• Growth: $49/user/month 
• Professional: $99/user/month 
• Enterprise: $150/user/month 

Pros: 

• Many users loved the mobile app that allowed for email tracking and calls logging 
• Easy customization and tracking of deals 

Cons: 

• Task automation and custom reports are only available from the Growth plans, which some users found expensive and inconvenient 
• Some users disliked the customer support 

Visit website: Zendesk Sell 

Salesmate vs. Zendesk Sell comparison table 

5. Pipedrive 

Pipedrive is a robust sales CRM that allows you to set up and customize your pipeline, track sales progress, and automate routine tasks.

It offers contact & deal management, workflow automation, and revenue forecasting.

The sales pipeline lets you view the entire sales process immediately. Plus, you can update the deal status and manage them with simple drag and drop.

Customization allows you to set your pipeline to match your sales cycle by adding custom stages and fields.

The automatic assignment is a newly added feature that distributes and assigns leads fairly to each sales rep.

Activity reminders help you stay on top of all your sales activities and deals.

Free CRM version: No 

Pricing: Billed annually

• Essential: $9.90/user/month 
• Advanced: $19.90/user/month 
• Professional: $39.90/user/month 
• Power: $49.90/user/month 
• Enterprise: $59.90/user/month 

Pros: 

• Simple UI and UX 
• Intuitive sales pipeline management 
• Easy customization options 

Cons: 

• Difficulty uploading .CSV files 
• Some users faced a steep learning curve 
• Some users found issues with data backup 
• Non-flexible pricing options 

Visit website: Pipedrive CRM 

Salesmate vs. Pipedrive comparison table 

6. Insightly 

Insightly is a CRM solution focused on helping small businesses to easily manage their customer relationships and projects simultaneously.

It includes features such as contact and lead management, task and project management, email integration, and reporting.

Insightly also offers integration options with essential business tools like G Suite, Microsoft Office, and Slack.

App Connect lets you effortlessly transfer business/customer data between apps like ERP, HR, and IT systems.

Relationship linking helps you track email, interactions, and proposals giving you a holistic view between the organization and its contacts.

Advanced reporting lets you create graphical data visualizations to reveal insights and monitor progress.

Free CRM version: No 

Pricing: Billed annually 

• Plus: $29/user/month 
• Professional: $49/user/month  
• Enterprise: $99/user/month 

Pros: 

• Easy to understand UI and navigation 
• Some users found the platform highly reliable 

Cons: 

• Some users found difficulty using the project tabs 
• Clunky and laggy UX with some features like pricing and quoting 

Visit website: Insightly CRM 

Salesmate vs. Insightly CRM comparison table 

7. VTiger 

VTiger CRM is a smart sales CRM that provides a 360-degree historical view of all contacts. 

It provides key features like contact and lead management, pipeline tracking, email marketing, and customer support ticketing.  

Also, you can integrate the platform with popular business tools like G-suite, Microsoft Teams, DocuSign, and QuickBooks.

VTiger Calculus uses historical data to determine a deal’s health by calculating engagement scores, winning chances, and expected closing dates. 

Playbooks allow you to customize the way you assign tasks to your sales reps.  

Email composer is a great sales enablement feature that lets you attach and send important documents in a jiffy. 

Process Designer helps automate and manage key business processes and end-to-end customer journeys. 

The VTAP App Creator lets you create applications to solve custom business needs.   

The CRM mobile app empowers the sales team to manage customer relationships and boost sales performance effortlessly.

Free CRM version: Yes 

Pricing:

• One Pilot: Free 
• One Growth: $12/user/month 
• One Professional: $30/user/month 
• One Enterprise: $42/user/month 

Pros: 

• Users loved the customizability of the CRM 
• Users also loved the number of features in the free version that wasn’t available on other platforms 

Cons: 

• Some users found the plans to be pricey 
• They also disliked the UI and UX 

Visit website: vTiger CRM 

Salesmate vs. VTiger CRM comparison table 

8. Capsule CRM 

Capsule CRM is a simple yet smart CRM dedicated to helping small businesses achieve more with less time.

It helps organize sales processes and build deeper relationships with customers, partners, and vendors.

Its features include contact management, sales pipeline, sales analytics, and workflow automation.

It also offers key integrations such as Microsoft 365, Google, Xero, Transpond & Mailchimp.

The AI content assistant such as AI content generator acts as a second pair of hands that writes email copy automatically, provided instructions are given. 

The Transpond integration lets you sync contacts, segment them, and view email campaign data and stats.  

Free CRM version: Yes, for up to 2 users and 250 contacts.  

Pricing: 

• Professional: $18/user/month
• Teams: $36/user/month 
• Enterprise: $54/user/month

Pros: 

• Users loved the spontaneity of the task reminder feature 
• They also loved the simple UI and had a great UX 

Cons: 

• Some users found the limited report generation to be unsatisfactory 
• Dependency on the Transpond platform for marketing automation 
• Poor export functionality 

Visit website: Capsule CRM 

Salesmate vs. Capsule CRM comparison table 

9. NetHunt CRM 

NetHunt is a CRM solution natively integrated with Gmail and LinkedIn, making it convenient for small businesses relying heavily on Gmail for communication.

It offers key features such as contact and lead management, email tracking, and automation.

Use powerful sales automation to save your time from repetitive tasks like data entry, routine follow-ups, and outreach.

It offers popular integrations with other business apps like WhatsApp, Facebook Messenger, Instagram, Telegram, and Viber for chatbot support and messaging. This helps foster omnichannel communication.

Free CRM version: No 

Pricing: Billed annually 

• Basic: $24/user/month 
• Business: $48/user/month 
• Advanced: $96/user/month 

Pros: 

• Users loved the seamless integration between apps 
• Top-notch customer support 

Cons:  

• No chatbot  
• Some users found the platform to be pricey 

Visit website: NetHunt CRM 

Salesmate vs. NetHunt CRM comparison table 

10. Less Annoying CRM 

As the name suggests, Less Annoying CRM aims to provide small businesses with a simple and intuitive customer relationship management experience.

It offers contact and lead management, task tracking, and a straightforward interface.

One-click export provides an Excel sheet of your CRM data.

The platform promotes collaboration and teamwork where all the team members can access and update customer information, track progress, and delegate tasks from one centralized place.

This fosters better team coordination with effective communication.

Less Annoying CRM certainly lives up to its name, where the vendor handles security, data backups, and software updates.

Free CRM version: No 

Pricing: 

• Standalone pricing of $15 per user per month 

Pros: 

• Easy to use and set-up 
• Great customer support 

Cons:  

• Poor email integration 
• Only SMS and email notifications. No in-app notifications 
• Limited integration options that are available in other CRMs 
• Some users weren’t happy with the outdated look of the platform

Visit website: Less Annoying CRM 

Salesmate vs. Less Annoying CRM comparison table 

11. Really Simple Systems CRM 

Really Simple Systems is a cloud-based CRM solution designed for growing B2B companies dedicated to helping them save more time and close more sales. 

It offers contact and lead management, opportunity tracking, email integration, and reporting.  

Really Simple Systems also provides integration options with useful business tools like Google Sheets, QuickBooks, and Xero. 

Geo-location lets you find nearby accounts on Google Maps. 

Sales quotations allow you to create and send quotations to customers and even track the quotation status. 

Free CRM version: Yes, up to 2 users and 100 company records 

Pricing: Billed annually 

• Starter: $17/user/month 
• Professional: $33/user/month 
• Enterprise: $50/user/month 

Pros: 

• Easy to use platform with flexible customization options 
• Users loved the pricing 

Cons: 

• Users found task progress and management to be a little tiresome 
• Clunky customization with client and contact management, as per some users 
• Complicated report creation and email management 

Visit website: Really Simple Systems CRM 

Salesmate vs. Really Simple Systems CRM 

12. Monday CRM 

Monday sales CRM is specifically designed to help sales and customer service teams to facilitate their day-to-day tasks and boost productivity. 

It integrates seamlessly with other Monday.com tools, providing a comprehensive solution for all-sized businesses.

It includes basic and essential features such as contact management, lead management, lead capturing, and pipeline management. 

The Deal stages widget displays the current stage of each deal in your pipeline, so you can easily see where each deal is and what needs to be done next. 

The funnel chart shows the number of deals in each stage of your pipeline, so you can track your progress and identify any bottlenecks. 

Its visual dashboards, automation capabilities, and robust reporting features make it a worthwhile CRM platform for driving business growth. 

Free CRM version: No 

Pricing: Billed annually 

• Basic: $30/month 
• Standard: $42/month 
• Pro: $72/month 
• Enterprise: Contact sales 

Note: The pricing is based on a “3-seat” system, which means the pricing depicted above is for a size of 3 team members. As the seat number increases, the pricing for each plan increases as well.  

Pros: 

• Users are satisfied with the number of features available on the platform, such as client management, lead generation, financial analysis, project management, and team management 
• Users also love the UI and the flexibility of customization 

Cons: 

• Many of the key features are expensive and may not be suitable for small businesses 
• The lead scoring feature only comes with the enterprise version 
• Viewing large boards gets complex, especially on mobiles 

Visit website: Monday CRM

Salesmate vs. Monday CRM comparison table 

13. Salesflare 

Salesflare is a simple yet robust CRM for small and medium businesses selling B2B. 

Salesflare is an intelligent CRM that automates administrative tasks and data entry, allowing sales teams to focus on building relationships.  

It offers contact and lead management, email tracking, task management, and reporting.  

Salesflare also provides integrations with popular tools like G-suite, Outlook, Zapier, and Slack, enabling personalized and effective sales engagements. 

Its smart overview lets you view all opportunities and any required task that needs to be done. 

Free CRM version: No 

Pricing:  

• Growth: $29/user/month 
• Pro: $49/user/month 
• Enterprise: $99/user/month 

Pros: 

• Great UI and seamless integration with apps 
• Excellent customer support team 

Cons: 

• Complex filter views around client management 
• The pricing model was expensive for those users who wanted to upgrade to access more features 
• Improper drip email campaign functionality 

Visit website: Salesflare

Salesmate vs. Salesflare comparison table

14. Close CRM 

Close CRM is a sales-focused CRM designed for small businesses and startups and trusted by over 6000.

It offers lead and contact management, email tracking, task automation, and reporting features.

Close CRM also provides calling and SMS capabilities, making it convenient for sales teams. It has an advanced feature, a predictive dialer that dials multiple numbers simultaneously.

Smart Views allow custom filtering and sorting of leads, enabling you to quickly review leads based on their score. It tells you when you have last followed up and when your subsequent follow-up is due.

When a real human answers, it routes an available rep to the call. Sadly, this feature is only available with the Enterprise plan.

Free CRM version: No 

Pricing: Billed annually 

• Startup: $99/3 users/month 
• Professional: $299/3 users/month 
• Enterprise: $699/5 users/month 

Pros: 

• Users loved the Smart View feature that gives an overview of a lead’s present and historical data 
• They also liked the ease of creating sequences 
• Seamless integration 

Cons: 

• Sales focused reports and other KPIs aren’t displayed 
• Poor customization options on smart views 
• A little bit of a learning curve 

Visit website: Close CRM 

Salesmate vs. Close CRM comparison table 

15. Teamgate CRM

Teamgate CRM is an intuitive, cloud-based solution designed to help small to mid-sized businesses streamline their sales processes, boost productivity, and foster customer relationships.

With a sleek interface and a suite of robust features, Teamgate CRM empowers sales teams to drive results while making day-to-day activities easier. Here’s what Teamgate CRM has to offer:

Lead Management: Teamgate CRM provides a structured approach to lead tracking and qualification.

Sales Pipeline Visualization: With customizable pipelines, Teamgate offers a visual approach to managing sales stages, making it easy to track deal progress and optimize sales strategies.

Smart Reporting and Analytics: Dive into comprehensive reports and real-time analytics to measure performance metrics.

Seamless Integrations: Teamgate CRM integrates smoothly with popular applications such as Google Workspace, Quickbooks, LinkedIn, Zapier and more, allowing for a unified experience across your business tools.

Pros:

• Designed with simplicity in mind, Teamgate CRM is easy to navigate, even for users new to CRM systems.
• Tailor your pipelines to reflect your unique sales process and goals.
• Teamgate offers highly-responsive customer service, ensuring users have access to help whenever needed.

Cons:

• Limited free version
• Some advanced features are available only on premium plans.

Visit website: Teamgate CRM

Note: This blog was created in June 2025. All prices refer to monthly costs billed annually and are subject to change. Contact us if you find anything that mismatches. 

Closing thoughts

Which CRM is right for your small business? 

Well, it really depends on your specific needs and budget.

The CRMs on this list are a great starting point.

The key is choosing a CRM software you and your team can easily use and get the most out of.

Once you find the right CRM software, you’ll be on your way to improving sales performance and growing your business. 

Here are a few additional tips for choosing the right platform among these 15 best CRM solutions: 

• Consider your budget: CRMs can range from free options to more expensive ones. It’s important to find one that fits your budget. 
• Think about your needs: What features do you need in a CRM? Do you want to track leads, manage your sales pipeline, or automate your marketing efforts? 
• Try out a few different CRM software: Once you’ve narrowed down your choices, try a few CRMs to see which one you like best. Many CRM software offers free trials so that you can test them without risk. 

Choosing the ideal CRM software may seem like a big decision, but by following these tips, you can find one that will help you improve sales performance and grow your business. 

Frequently asked questions