Businesses, be it small or big, wish to grow. If they’ve achieved a 10% growth in the current year, they would aim for 30% more in the next. With the thirst to grow, even the expectations to perform on the marketing and sales team increase. You might have given your best in 2022, but you are expected to be even better in 2024.
It’s like a team playing at the FIFA World Cup. The country and the coach have more expectations from the players when they defeat the competitors. They want the team to score better in the next matches to secure a final space.
In soccer, the players need the best boots to support their efforts in business. While in business, the best marketing and sales tools are required to create a win-win situation.
“Nobody can go back and start a new beginning, but anyone can start today and make a new ending” – Maria Robinson
Key Takeaways
Businesses face increasing growth expectations, making robust marketing and sales essential.
The article lists key tools in categories like marketing, email automation, and CRM to meet these goals.
Automation and technology offer a competitive edge by enhancing efficiency and customer experience.
Accurate and quick data analytics from these tools inform and streamline marketing and sales strategies.
Tool integration into business processes improves consistency and task management, aiding in revenue growth.
Top 2024 marketing and sales tools
Businesses want to see improvement at the end of the year. With 82% of marketers now leveraging AI-based tools for automation, using the best sales and marketing tools is crucial to achieve your business goals in 2024. Here is a list of effective marketing and sales tools that will work as an extra pair of hands.
Marketing tools
Effective Marketing acts like a magnet attracting potential prospects. With the help of the best marketing tools, you can effectively market your product and reach your prospects.
IBM Watson marketing
Designing and executing marketing campaigns gets easier with IBM Watson marketing software. It is an AI-powered smart marketing tool that offers a wide array of solutions to manage various marketing tasks effectively.
This high-end marketing tool empowers you with customer behavioral data for driving personalized digital experiences. You can easily access your campaign insights and industry benchmarks to level up your marketing game. With its automation capabilities, you can save your time and increase your productive hours.
SEMrush
Need to know how effective are your marketing campaigns? Well, a top-notch marketing tool like SEMrush can help you in it. Whether it’s SEO, PPC, social media, or content analysis, you can address all your digital marketing needs with this all-in-one solution.
Easily get matching phrases and relevant keywords with this advanced marketing tool. It gives you real-time marketing insights to plan and launch lucrative campaigns.
Besides, SEMrush competitive position map helps you spot and analyze your direct competitors. With its excellent set of features, you can improve your search rankings and drive more traffic to your website.
Unbounce
A well-designed landing page can capture attention and help in increasing conversions. A tool like Unbounce is essential to create highly effective landing pages to power your marketing. You can easily create pixel-perfect landing pages without using any code.
Unbounce offers 100+ templates to create compelling pages for successfully conveying your business message. It even allows customization of the landing pages per your unique business requirements. Besides, Unbounce makes adding pop-ups and sticky bars easy for engaging and converting website visitors into customers. Lastly, Unbounce is one of the webflow partners that allows you to send info between them automatically using Zapier.
Marketo
Combine your marketing efforts with some solid technology to boost your conversions. Marketo is one of the best marketing tools that offer a wide range of solutions from marketing automation to SEO, scoring, email marketing, analytics and more.
This effective tool streamlines many marketing-related tasks and maximizes efficiencies. Marketo is customizable and it even integrates with most of the famous apps. Its drag-and-drop interface makes it easy to create email campaigns. It allows you to create reports to track your email campaigns to understand what’s working and where do you need to improve.
FlippingBook
Create interactive professional documents that you can share and track. FlippingBook allows you to convert plain PDFs into digital flipbooks, enrich them with videos, pop-ups, GIFs, or other interactive elements, and then share the flipbooks with your audience via the link.
Designed to be a handy tool for marketers and sales, FlippingBook offers built-in features for your convenience: branding, lead capture form, document analytics, and more. Besides, you can integrate it with any other tool using Zapier.
NotificationX
Need an immediate boost to your business’s credibility and sales? Help is at hand with NotificationX. Displaying real-time sales and engagement notifications with NotificationX allows you to grab the attention of website visitors and establish credibility rapidly. It creates urgency, fosters FOMO among your users, and pushes them toward immediate product purchases.
NotificationX is a freemium WordPress social proof plugin. The free version offers some outstanding free features while there are more exclusive features in the PRO version to enhance your business needs. It’s a top-notch FOMO marketing solution for your WordPress websites.
However, there are 15+ notification types which include notification bars, sales alerts, review popups, download count, and much more.
Besides, there are 19+ powerful integrations such as WooCommerce, MailChimp, Contact Form, Envato, Google Analytics, Tutor LMS, and more to power up your social-proof marketing strategies.
You will get 40+ advanced design templates to choose from and set up the notifications alert.
SendPulse
This platform and its landing page builder serve as a powerful marketing and sales tool by enabling businesses to create targeted, high-converting pages with ease.
SendPulse offers ready-made pages designed to capture leads, drive sales, and showcase specific offers or products, all without the need for extensive coding or design skills. All landing page templates are customizable and ready for mobile use.
By integrating with marketing automation and analytics tools, SendPulse allows businesses to track visitor behavior, optimize for conversions, and personalize content based on user data, ultimately leading to increased engagement and higher ROI in marketing campaigns.
Designing tools
Design has been the cornerstone of marketing and sales for ages. Clean, elegant, and persuasive designs help grab and hold potential buyers’ attention. Here are designing tools that can help in creating eye-catching visuals.
Canva
Whether you want to create a promotional ad or a sales presentation for a meeting, you can design anything easily with the help of Canva. This online design solution helps convert an idea into a compelling design or graphic.
With its easy-to-edit templates, a wide spectrum of images, and fonts, you can build and design anything from scratch. Canva has a template for everything from marketing brochures to business cards; whatever image you require this cutting-edge tool has a template for it.
Visme
Visme is the perfect way to help elevate the visuals inside of your blog content. From blog post graphics to social media promotional graphics, and educational infographics to PDF content upgrades, you can quickly and easily create it all right inside Visme.
Start with one of the thousands of premade templates available, then use Visme’s drag-and-drop interface to fully customize it to match your blog colors and fonts and include your information.
Venngage
Wear the creative hat and create impressive visuals with Venngage Infographic Maker. This intuitive tool can easily design everything from marketing collaterals to sales materials and images for social media posts.
With this advanced graphic design software, you can convert data into insightful infographics. It helps in presenting content in a way that is easily digestible. With hundreds of charts, maps, icons, and customizable templates, you can quickly create appealing visuals for your business in minutes.
Piktochart
Not a designer? No worries, you can still create visually appealing flyers, infographics, and reports with the help of a versatile tool like Piktochart.
Yes, now you don’t even need to outsource graphic design work. Design whatever you want for your business with the help of this high-end designing tool.
Easily find images for your blogs or use templates to create impressive infographics and presentations. Piktochart even provides a tutorial to make the most of the tool.
Appy Pie Design
Appy Pie Design is a graphic design software that aims to make graphic designing easy and accessible for everyone. Therefore, you don’t have to be tech-savvy to create impressive images, posts, banners, ads, logo designs, etc.
The online graphic design software that requires no designing skills has introduced its latest feature- the AI Text to Video Generator.
This latest tool is designed to transform written content into visually compelling and engaging videos, elevating the way you communicate and express ideas.
Now bring all your imagination to reality in minutes. You can choose from our 10000+ templates or start from scratch. Also, Appy Pie Design is absolutely free to get started. All you need to do is sign up with us to create visually stunning designs.
eBrochureMaker
eBrochureMaker is a versatile tool for crafting brochures, available on both web and mobile app platforms. Its user-friendly interface and customizable templates simplify the process of creating captivating brochures, making them accessible to individuals and businesses. Whether you’re marketing a product, highlighting a destination, or delivering engaging content, it equips you with the necessary tools to enhance your marketing materials and presentations.
With the convenience of web and mobile access, it ensures that you can create and share interactive brochures seamlessly, no matter where you are. It’s your creative partner, providing a straightforward solution for elevating your digital content and leaving a lasting impression on your audience.
Simplified
Simplified is a robust graphic design tool that brings creativity to your fingertips. Whether you’re crafting stunning social media posts, eye-catching presentations, or sleek marketing materials, this tool has you covered.
With a vast library of 1000+ templates, fonts, and icons, you can easily produce professional-quality visuals in no time. Simplified’s user-friendly interface ensures that even beginners can dive in and start designing without any hassle. Plus, the collaboration features allow your team to work together seamlessly, making it an essential tool for any business.
Email automation tools
Email is one of the most effective ways to reach and engage prospects. Here are a few email automation tools that can make your work easier. You can easily send automated emails with just a few clicks and keep engaging your users.
GetResponse
Looking for an email automation platform that’ll help you build, nurture, and convert your subscribers effectively without breaking the bank? Then, you’ll want to consider GetResponse.
With 25+ years of experience in the market, GetResponse offers a wide range of intuitive tools to help you succeed, whether you’re a solopreneur, coach, internet marketer, or in-house marketer for an SMB business.
What sets this platform apart from other email automation solutions is the variety of built-in tools, which include webinars, landing pages, live chats, and more. In addition, its automation builder lets you create automated sequences for emails, SMS, web push, and mobile push notifications.
Mailshake
Strengthen your email outreach with a powerful tool like Mailshake. It is one of the best email marketing tools to generate awareness about your products or services. Instead of typing the same messages repeatedly, you can create and store email templates inside Mailshake.
You can easily create campaigns and automate them in this high-end tool. You don’t even need to worry about sending a follow-up email. This cutting-edge email marketing software lets you conveniently put your follow-ups on autopilot.
Autoklose
Autoklose covers all the important areas of modern sales development. It helps you target the right prospects by utilizing a huge database packed with millions of clean, verified B2B leads from different industries and applying a number of different powerful filters. You can then engage your prospects and convert them into loyal customers by sending out sequences of highly tailored emails at scale, fine-tuning your campaigns real-time, and automating your sales process.
Lastly, grow your business by managing your team, monitoring the performance of your campaigns and each individual team member, and analyzing reports directly from your dashboard.
SendGrid
Survive and succeed in the ever-changing email landscape with a smartly designed tool like SendGrid. This advanced tool eliminates the complexities that usually go into sending business emails.
You can easily segment your list of contacts inside SendGrid and send personalized emails to increase the response rate. Its automation functionality helps in saving a lot of time. You can analyze your email campaigns inside SendGrid and optimize them in real-time to get better results.
Sendinblue
Effective email marketing can connect you with lucrative opportunities. Sendinblue is an excellent tool that can support your email marketing efforts and give you the power of automation to engage more prospects. Build professional-looking emails in no time with Sendinblue.
With 200+ compelling templates, create impressive campaigns, customize your content and send them out in real-time. Besides, using Sendinblue’s drag-and-drop email designer you can create your own creative designs from scratch. Moreover, by creating workflows in Sendinblue you can send your emails at the time when the prospects are more likely to open it. You can take a look at Sendinblue’s review which will give you more idea about its pros and cons.
MailChimp
Need to take your email marketing to the next level? Well, MailChimp can turn your thoughts into reality. MailChimp is an all-in-one marketing platform that acts as a backbone for your customer relationships.
With this effective solution, you can create targeted ad campaigns, send marketing emails, build landing pages, get insightful reports, create postcards, and do many more to connect with potential buyers. MailChimp offers advanced automation functionality, superior third-party integration, and A/b testing features to increase your success rate. You can segment your email list according to specific groups inside MailChimp to tailor your messages to different audiences.
PhotoADKing
PhotoADKing is a graphic design tool that lets individual marketers, freelancers, creators, and small businesses design anything from social media posts to printing materials. PhotoADKing has a massive library of premade posters, brochures, business cards, logos, YouTube thumbnails, and an elegant flyer. It also offers short marketing video templates for businesses to promote their brand on different channels.
PhotoADking has one million-plus premade templates, shapes, stock images, and stickers to choose from. And our user-friendly editor helps you customize your design as per your needs. You can create awesome designs in just a few clicks with PhotoADKing.
Email and data finders
Finding it difficult to get email addresses and other data of potential buyers? I’ve got some tools that can help you. I personally use ContactOut to connect with fellow marketers. I personally know a lot of marketers who rely on it too. The subscription model is also simple. You’ll only pay for what you use.
However, I have tried the following tools in my practice, and they worked amazingly well for me.
Hunter
Did you come across a potential prospect through a social media site? Through Hunter, you can easily find the email address of that prospect. So instead of wasting time finding email addresses, you can use your valuable hours to build new strategies for increasing conversions.
All you need to do is enter the prospect’s name or domain’s name, and you can easily get the email address in seconds. Hunter double-checks and verifies the email addresses so you can send cold emails with complete confidence.
Clearbit
The more information you have about your prospects, the faster you can connect and convert them. Clearbit, a marketing software, helps fetch your prospects’ relevant data like social media accounts, photos, locations, company details, and more.
Through Clearbit Connect, you can easily find the email addresses of your potential buyers for sending them marketing and sales emails. Clearbit collects data from various sources and brings it to your database. Every record goes through two stages of verification inside Clearbit, so you can rely on this platform for getting accurate data.
AeroLeads
To fulfill your sales targets, you’ll have to contact more decision-makers. For that, you’ll need their numbers and email addresses. Well, you can find them easily with AeroLeads. It is an incredibly useful tool that eases your work and saves a lot of time.
In addition to the number and email address, you even get vital information that includes the prospect’s industry, title, location, and more. Besides, AeroLeads even integrates with famous apps like MailChimp and Zapier to simplify your job.
Lusha
Whether you want email addresses for sending marketing emails or contact numbers for making cold calls, you can find both with Lusha.
It is a user-friendly application for collecting accurate contact details without the hassle of amassing and verifying phone numbers or email addresses one by one. Lusha verifies and gives you contact data with a high rate of accuracy. Lusha is easy to use, and it gives you remarkable results.
GetProspect
Have you ever used LinkedIn to get the email addresses of potential clients? If not, you should try. With the GetProspect email extractor for Chrome, you can get corporate email addresses of prospects straight from the LinkedIn Search, your network, and users’ pages.
Moreover, GetProspect allows you to get email addresses by website domain and prospect’s name, while its features are great for automating the prospecting process. With the email verifier, you can validate emails in your email list.
Besides, the GetProspect leads database, backed by CRM functions, should be helpful in the enrichment of the available data.
Ultimately, it is a universal tool, adding to finding email addresses and managing your contacts.
Snovio
Known as an all-in-one platform for cold outreach automation, you can use Snov.io Email Finder to look up anyone’s email address, including single and bulk email searches based on names, domains, company profiles, URLs, on different social media such as LinkedIn and Twitter due to its downloadable Li Prospect Finder Chrome extension.
With Snov.io Li Prospect Finder, you can quickly find leads from LinkedIn personal pages, company profiles, or search pages, gathering their email addresses right to your workspace and preparing your further outreach. All you need to do is to download the extension and enable it when you are on a respective LinkedIn page.
As a pleasant bonus for newbies and businesses on tight budgets, Snov.io comprehensive toolset has a truly affordable pricing policy (paid plans start at $39 per month).
Messente
When reaching out to potential customers, having their contact details is just the first step; ensuring your communication is reliable and secure is equally important. That’s where Messente comes into play.
Not only does it help you send and receive SMS messages worldwide, but it also ensures that your SMS communications are backed up and restored with ease.
This is particularly useful when dealing with sensitive customer information or when you need to maintain a record of all interactions.With Messente, you can seamlessly integrate SMS into your marketing strategy, ensuring your messages reach your prospects promptly.
Additionally, you can rely on Messente to manage and safeguard your SMS data effectively. For more on how to keep your SMS communications intact, check out their SMS Backup and Restore Guide. This tool is a must-have for marketers who prioritize security and reliability in their outreach efforts.
Social media tools
There are 3.499 billion active social media users. This means there are high possibilities of finding people who might be interested in your solution. Here are a few social media tools to support your strategy.
SocialPilot
SocialPilot is a social media management suite designed to simplify your social media activities across major platforms like Facebook, Twitter, LinkedIn, Instagram, and more. With AI-powered content creation and a versatile Content Library, you can effortlessly optimize your posting strategy.
Trusted by over 13,000 users, SocialPilot integrates seamlessly with tools like Canva and cloud storage platforms like Dropbox. Its intuitive Smart Scheduling feature eliminates guesswork regarding when to post, ensuring that your content reaches the right audience at the right time.
Buffer
Manage all your social media sites conveniently from one platform with Buffer. Instead of logging in to different social media accounts, you can schedule posts directly from Buffer. It helps you streamline your social media processes.
Whether it is Facebook, Twitter, or LinkedIn, you can create a daily custom schedule for each site. Besides the help of its social media calendar, you can plan content months ahead. With Buffer, you can even track your top-performing content and repost it.
Buzzsumo
Which of your posts is gaining the most attention? Find that out with Buzzsumo. It is a powerful social media analytics tool that helps you identify your best-performing content.
So, you can create content that resonates with your audience and gain more traffic. Easily evaluate your content posted on various social media sites and get insights to spot improvement areas.
With Buzzsumo, you can also find out what your competitors are doing. What’s working or not working for them and where are you standing compared to your competitors? Such information will help you build your new strategies to step ahead of your competitors.
SproutSocial
Communicate freely over various social media networks and engage more buyers with SproutSocial. Manage your customer interaction and social media activities with this cutting-edge tool.
In SproutSocial, you can automate the tedious task of posting content on different social media sites. Through its analytics functionality, you can keep an eye on your social media accounts and get insights to improve your performance. SproutSocial has a clean, modern-looking interface, and it is easy to use. You can always look into SproutSocial pricing for a better understanding
Hootsuite
Managing various social media accounts isn’t tedious if you are on Hootsuite. Effortlessly monitor multiple social media streams from one dashboard. Easily schedule posts, review responses, and get insights to understand how well your social media strategy is working.
This intuitive tool lets you easily filter and find social conversations with keywords and hashtags. You can even customize the dashboard as per your unique needs.
SoVisual
SoVisual is a unique platform to get ready-to-post content for social media. As a manager, you can use ready-made social media templates and save your time. You can directly get monthly packs with different colors. This platform would be really helpful to someone who handles multiple clients simultaneously.
CRM software
Managing sales and customer relationships get easier with CRM. Here are some of the best CRM that can help in reaching your sales goals.
Salesmate CRM
Losing too many deals? Maybe you need a strong system like Salesmate to manage them effectively.
Salesmate CRM is an all-in-one sales solution with advanced capabilities that helps in faster deal closure. Its smart interface and automation functionality help in saving time at all the stages of the sales cycle.
With its powerful sales pipeline CRM, you can easily track where your prospects are in the buying process and identify hot deals to reach out to at the right time.
This smart tool has a built-in virtual phone system and excellent email sequences. It even provides valuable insights for building, nurturing and maintaining long-term customer relationships.
Salesforce CRM
Don’t let an opportunity slip through the crack. Gain control over your sales process with Salesforce CRM. It is a cloud-based Customer Relationship Management tool that can be used from anywhere. You can view and update your sales records whenever you want.
With this helpful sales software, you can monitor your leads, plan sales activities, create reports and do many more things to boost your sales conversions.
Salesforce has artificial intelligence (AI) built right into the system that helps in saving time and increasing efficiency.
Zoho
Make selling fun with Zoho. It is a top-notch CRM that comes with gaming features so you can gamify your entire sales process. Isn’t that interesting?
Besides, it offers multi-channel support so you can connect with your customers via email, phone, live chat, and every social media channel.
Zoho offers a bunch of software products that help in marketing, sales and inventory management. Moreover, it also has an AI-powered sales assistant, Zia who makes your job easier.
Hubspot
Looking for CRM to stay on top of your marketing and sales activities? Hubspot is an effective CRM that helps you manage your marketing and sales processes. From creating landing pages to measuring and managing the success of your leads, there is a lot you can do with this time-saving tool.
You can automate most of the tasks and add more time to your day. It allows you to track opportunities and identify risks with its insightful reports. It gives you the flexibility to connect and sync with apps you are already using.
Meeting and scheduling tools
Forgetting about a meeting is equivalent to losing an opportunity as potential buyers might not wait. Here are a few tools to help schedule and remind you about the upcoming meetings.
Assistant.to
Prevent double booking and schedule more meetings effortlessly with Assistant.to. It is a hassle-free way of booking sales meetings. It is simple and quick.
Thanks to this advanced tool you can schedule meetings without toggling between your calendar and inbox. Assistant.to for Gmail integrates with your calendar, so you can schedule meetings directly from your compose window. This reduces the chances of a double booking.
Calendly
Bid goodbye to the old school ways of booking an appointment. Get smarter with Calendly and book appointments quickly.
Just select your preferred time slots and share the Calendly link with your prospects. They can easily click on the time that works best for them and an event is added to your calendar. Isn’t that simple?
Calendly even allows you to embed link on your website so that your potential buyers can choose a convenient time for meeting you directly from your website. It connects with up to six of your calendars so that you don’t end up double booking.
Doodle
Doodle makes booking meeting a smooth and quick process. This helpful tool simplifies the task of book appointments so that you spend your time meeting prospects rather than organizing appointments.
Like Calendly, even Doodle allows you to share a link with different time slots through emails or chats. So that your prospects can easily choose the one that is convenient for them to book an appointment.
In addition, Doodle even lets you create a poll for organizing group meetings and add notes related to the meetings.
Xtensio
Creating presentations takes time to design the layout and brainstorm the concept. This is where Xtensio platform comes in; it helps people create engaging content with ease. Just like Google Docs, Xtensio tool also allows you to collaborate in real-time, the drag and drop functionality works like a page builder, and the wide variety of marketing templates to choose from makes it easier for users to create professional-looking presentations.
Xtensio is a great tool for marketers and professionals looking to create business proposals, strategy docs, pitch decks, landing pages, and other documents.
Google Calendar
Spot the free time slots and prioritize your meetings with Google Calendar. Easily send invite and book appointments inside Google Calendar. With all your meetings in a clear calendar view, you can find the free slots to schedule more appointments.
Besides, it even sends a reminder before a meeting reducing the chances of missing an important meeting.
Sales proposal tools
A sales proposal plays a vital role in winning or losing a deal. Here are tools that can help you in creating compelling sales proposals.
Proposify
Get over the problems that occur while creating proposals. With Proposify you can create professional-looking proposals quickly. It simplifies the entire process of writing proposals without compromising on quality.
You can store all the important content, photos and logos in their content library and use it easily when required. Proposify allows you to add the rich media content (eg videos, HTML5 content) to create impressive proposals for your prospects.
PandaDoc
Simplify processes and increase efficiency with PandaDoc. Easily create quotes, proposals, and contracts with PandaDoc. Stop spending a lot of time creating proposals. PandaDoc offers a wide spectrum of templates to create visually appealing templates in minutes.
It provides full visibility into what’s happening with your proposals. Once the proposal is sent to the prospects, PandaDoc tracks all the actions taken against the proposal (whether its viewed, signed or forwarded)
Qwilr
Qwilr helps you create proposals and other business documents without putting in a lot of effort. This high-end tool is an ideal solution for creating consistent proposals as well as marketing and sales documents.
With its powerful editor, library of stock images and rich media embedding tools you can create impressive proposals effortlessly. It is mobile friendly. So it can fit the screens that the prospect is using.
Bidskecth
Creating proposals isn’t a time-consuming task if you are using Bidsketch. It helps you in creating an attractive proposal in minutes. Bidsketch offers various templates that are detailed, well designed and easy to customize.
It even provides sample content so that you get started quickly. You can easily track your proposal and follow-up with your customers using this helpful sales tool.
Travel/Route planning apps
As a sales professional, you might have to meet a lot of clients and attend various trade fairs as well at the conferences. Here are various tools that can help you while traveling.
TripIt
If you travel quite often to meet clients in different cities then a travel organizing tool like TripIt could be of great help to you. TripIt neatly organizes all your travel-related information in one place. So you don’t need to waste time searching for any information related to your trip.
Just send your travel email confirmations and the tool will generate an itinerary including everything from flight details to car rental confirmation. It sends real-time reminders about your trip so that you don’t miss out on anything.
Spotio
Find client locations quickly and make the most of your time with Spotio. Plan your day efficiently by setting up meetings and routing the best path to reach there.
Inside Spotio, you can define territories by zip code, specified streets, certain addresses or the general neighborhood. You can easily establish a territory action plan and set measurable goals in this effective tool.
Google Maps
Don’t waste your precious time searching for meeting locations; easily find the fastest route to reach your clients on Google Maps.
No matter where the client has decided to meet you; finding a meeting location isn’t a hassle anymore. Just type the location and Google Maps will guide you.
You can even view the flow of traffic in a specific area inside this app. With the zoom-in functionality, you can get a vivid street view of your location.
TripCase
Whether you are traveling to attend a seminar or give a demo to your potential buyer, Stay in control of your trip-related information with TripCase. Get your trip details and travel plans organized in a streamlined itinerary.
TripCase provides a clear overview of your trip like flight detail, car rental reservation numbers, hotel addresses, etc. It notifies you during inevitable hiccups like flight delays, cancellations, and gate changes. You can add notes about important trip details in TripCase and even share your travel information with your colleagues. It is the best way to stay organized during business tours.
Note-taking and recording apps
Information shared by a client can be helpful while closing a deal. Here are a few note-taking and recording tools so that you don’t miss out on vital details while communicating with your potential prospects.
Evernote
Collect, store and streamline essential data in one searchable location with Evernote. It is a perfect place to store project ideas and information shared by the client. Easily create notes and set reminders to act on the notes at the right time.
Besides taking notes you can even store various media files like texts, pictures, and videos in it. Evernote also allows you to sync data for accessing it from any device.
Google Keep
Keep all those important links and pointers about your clients’ issues safe in Google Keep. Organize and manage information in this cloud-based application. Easily create notes or share to-dos with your co-workers.
You can even record voice memos within Google Keep. This intuitive tool also allows you to transcribe notes from pictures so you won’t have to waste your time typing everything.
Dragon
Not into written notes? No problem, Thanks to Dragon you won’t have to write long notes. This cutting-edge tool translates voice memos into text. Isn’t that wonderful?
Dictate content of any length and Dragon will convert it into document instantly. That just means you won’t have to touch your keyboard again. The best thing is that you can count on Dragon for being accurate and quick.
QuickVoice
In sales, you always need to be prepared as you never know when the prospect might spill the beans. By recording your sales conversation you get access to a wealth of information (However you should take the permission of the prospect before recording a sales conversation).
A recording tool like QuickVoice can help you. It has amazing features like one-click recording, voice reminders, audio stickers, and fully featured audio editor. Using QuickVoice “Message Pallete” you can effortlessly drag and drop recording into Word, PowerPoint and any other audio supporting program.
E-signature tools
Sign as well as get signature quickly on your sales documents by using modern e-signature tools. Here are a few reliable tools you can trust.
DocuSign
Due to lengthy procedures, the signing of the contract or proposals is often delayed. Don’t let this happen.
With the help of a smart tool like DocuSign speed up the process of getting prospects’ signatures. It is one of the best tools to get e-signature.
However, ensure the corresponding mobile app is downloaded so that the prospects can easily sign from anywhere for closing the deal quickly. In DocuSign, you can prepare and send any kind of documents and get them signed securely.
HelloSign
Are you still taking a print of a document, signing it, scanning it and then sending an email? With a modern tool like HelloSign, you can get rid of this obsolete way of signing a sales document.
Easily upload an image of your signature or use the mouse to sign the document. You can even sign with your finger if you have access to a touchscreen. It is simple, convenient and quick.
AdobeSign
Replace the old paper and ink signature with a smarter electronic alternative. With the help of AdobeSign simplifies the process of signing a document or contract.
You just need to upload a document, specify the field that needs a response, enter the prospect’s email address and hit send. A form with a unique, secure link will appear in the signer’s inbox. Your prospect can easily sign the document without downloading any apps or registering for an account.
Sertifi
Save time and increase efficiency with Sertifi. Using this electronic signature software you can send, collaborate and sign agreements online.
Sertifi is a secure platform for signing and collecting payments. With just a simple click you can request an agreement for signature.
Besides, it even reminds the signer if there is any document that needs to be signed. Moreover, it also allows your potential prospects to make secure payments with Payment Card Industry (PCI)- compliant processes.
Survey and feedback tools
The stronger you make your product the faster it will sell. Once you convert the prospect into paying customers your next step would be to keep them for long. By creating surveys and taking feedback you can not only increase your customer lifetime value but also strengthen your product to attract new buyers. Here are a few tools that can help in creating surveys for market research and taking feedbacks.
Zonka Feedback
Surveys can make your business grow exponentially. Zonka Feedback is an effective way to collect real-time insights about your customers. It enables you to collect customer feedback in real-time using CSAT surveys. It tracks your customer satisfaction with powerful reports, identifies dissatisfied customers, and keeps them from churning. In addition, the software allows you to create, customize, and send surveys to your customers instantly.
Mopinion
Customer feedback is crucial for your business growth. An advanced tool like Mopinion can be your helping hand in taking those valuable feedbacks. Using its step-by-step form builder you can easily create feedback forms.
With this intuitive tool, you can not only capture feedbacks but convert it into actionable insights using its reporting feature.
SurveyMonkey
Surveys help in understanding your buyers. SurveyMonkey offers all the tools required for creating an effective survey.
You don’t need to do a lot of hard work here. Using its templates you can effortlessly create professional-looking surveys. Its automation functionality helps in conducting different types of surveys online. Besides, SurveyMonkey can process the voluminous data once it’s collected to provide an in-depth analysis.
Feedbackify
Feedbackify is another effective tool that can help you in collecting feedback. It simplifies the process of creating feedback forms with its easy to use drag-and-drop feedback form creator.
You can easily embed these forms into your website through a small JavaSCript snippet, which results in a “Feedback” button on your webpage. So the visitors can easily click the button and provide their valuable feedback.
Typeform
Whether you want to create forms, quizzes or surveys, Typeform is a versatile solution that can be of great help.
You can easily customize your surveys with Typeform’s drag and drop interface. It offers various templates with different types of questions such as short-text answers, multiple-choice questions, and long-text answers. It even gives you the flexibility to add photos and videos for each question. In Typeform you can even track performance metrics like responses and survey completion status. If Typeform isn’t exactly suitable for your needs, you can also check out Jotform’s Typeform Alternative page and learn more about an alternative option.
Statusbrew
Statusbrew is a simple yet powerful social media management tool that enables SMMs to organize and manage all their tasks in one place. The platform integrates with all major social networks and review sites, providing a centralized hub for managing social activities.
With a focus on efficiency, Statusbrew’s motto is to help you spend less time on the tool and more time on meaningful work. Features like content scheduling, audience engagement, and performance monitoring are all presented through a clean, intuitive interface.
The platform also automates many repetitive tasks, such as responding to generic queries or deleting unwanted spam comments. Additionally, you can set up real-time alerts for negative comments and reviews, allowing you to address issues quickly.
Leadquizzes
If you want to level up your lead generation strategy, this online quiz maker tool is a great way to do that. This tool is super practical and very simple to use – no tech skills needed.
It helps you collect and analyze your leads so that you can make smarter marketing decisions to grow your business further. You can also use it to create nice and conversion forms, surveys, polls, or any other kind of interactive content.
Marketing and sales tools are used by many businesses
Several small and big enterprises use marketing and sales tools to improve their efficiency. Here are a few of the industry experts who feel marketing and sales tools are a must to excel in this fast-paced business world.
CJ Xia, VP of Marketing & Sales at Boster Biological Technology
In this digital age, it is not a piece of cake for staying at the top and achieving your sales target. In order to outperform the market competitors, it is incumbent that your sales professionals rely on and use their technological artillery.
Your sales team can get a competitive advantage and reap plenty of benefits by using sales and marketing automation software. These tools, whether it is a software or mobile app, allows you to get your work done efficiently, improves quality, and enhances customer experience.
Gathering data and analyzing it to drive real figures when one has a big network of marketing and sales team is a difficult task. Even though it is tough to manage a small group manually. Overlooking sales data is an unbearable loss. To prevent mislaying of data and having a complete insight and accountability of marketing and sales performance, tools support and make your sales and marketing easy.
Sales data needs to be upgraded daily, sometimes immediately. By taking leverage of marketing and sales tools, businesses can streamline marketing strategies and sales plans efficiently and urgently by analyzing data quickly. It provides you a massive collection of customer preferences and gives you opportunities to convert leads into real customers. A variety of tools are available for online and offline marketing, sales, and management.
Sarah Franklin, Co-Founder, Blue Tree AI
Working in the business industry, it is crucial to use the best marketing and sales tools to obtain successful financial goals. By applying quality human knowledge to the best software and technology, many opportunities await. In order to get to the top you have to build a strong foundation of labor, skills, and tools that can act as a reference and structure to move forward.
It starts with checking tasks of the list of things to do that are never ending. Sometimes it is easy to misplace, forget something, or not be able to review what must be done. This is when these tools come in handy. By integrating them into your business system you create a platform of consistency and ease when followed correctly. It is a formula of what works to generate what you want and need. Leads, sales, revenue. The importance of technological help cannot be stressed enough.
Wrapping up
Marketing and sales are an integral part of a business. Many tools can help in gaining success in these two areas. I’ve mentioned only a few of them above.
Explore the tools, look and their features and see which can help you manage your sales and marketing processes. Read the reviews of these marketing and sales tools on various reviewing sites like Capterra and FinancesOnline to choose the best for your business.
Mehul Shah, a digital marketer with an uncommon funny bone and a knack for perfection. Mehul has been writing about how Salesmate CRM helps small and medium business, for a long time now! He is a digital marketer and a geek in the Inbound marketing, who likes to spend most of his time researching ways technology is influencing your daily life (positively).
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With fierce competition around, survival can be tough if your sales graph is declining. Just hiring a few sales reps wouldn’t help. You need to arm them with the latest technologies for helping them m
We can all agree that sales in online business are the trickiest part. Why is it hard? Back in the day, people could literally sell anything and make money. The competition was limited; technology w
Companies globally are moving at an exponential pace for being the front runners in the market. Everyone is endeavoring to ignite the fire of innovation and embracing the best tools for surpassing the
![50+ best marketing and sales tools to look in 2024 [Updated]](/mm-images/50-best-marketing-and-sales-tools-to-look-in-2020-u0ptz0b6.jpg?width=730 "50+ best marketing and sales tools to look in 2024 [Updated]")
Businesses, be it small or big, wish to grow. If they’ve achieved a 10% growth in the current year, they would aim for 30% more in the next. With the thirst to grow, even the expectations to perform on the marketing and sales team increase. You might have given your best in 2022, but you are expected to be even better in 2024.
It’s like a team playing at the FIFA World Cup. The country and the coach have more expectations from the players when they defeat the competitors. They want the team to score better in the next matches to secure a final space.
In soccer, the players need the best boots to support their efforts in business. While in business, the best marketing and sales tools are required to create a win-win situation.
Key Takeaways
Top 2024 marketing and sales tools
Businesses want to see improvement at the end of the year. With 82% of marketers now leveraging AI-based tools for automation, using the best sales and marketing tools is crucial to achieve your business goals in 2024. Here is a list of effective marketing and sales tools that will work as an extra pair of hands.
Marketing tools
Effective Marketing acts like a magnet attracting potential prospects. With the help of the best marketing tools, you can effectively market your product and reach your prospects.
IBM Watson marketing
Designing and executing marketing campaigns gets easier with IBM Watson marketing software. It is an AI-powered smart marketing tool that offers a wide array of solutions to manage various marketing tasks effectively.
This high-end marketing tool empowers you with customer behavioral data for driving personalized digital experiences. You can easily access your campaign insights and industry benchmarks to level up your marketing game. With its automation capabilities, you can save your time and increase your productive hours.
SEMrush
Need to know how effective are your marketing campaigns? Well, a top-notch marketing tool like SEMrush can help you in it. Whether it’s SEO, PPC, social media, or content analysis, you can address all your digital marketing needs with this all-in-one solution.
Easily get matching phrases and relevant keywords with this advanced marketing tool. It gives you real-time marketing insights to plan and launch lucrative campaigns.
Besides, SEMrush competitive position map helps you spot and analyze your direct competitors. With its excellent set of features, you can improve your search rankings and drive more traffic to your website.
Unbounce
A well-designed landing page can capture attention and help in increasing conversions. A tool like Unbounce is essential to create highly effective landing pages to power your marketing. You can easily create pixel-perfect landing pages without using any code.
Unbounce offers 100+ templates to create compelling pages for successfully conveying your business message. It even allows customization of the landing pages per your unique business requirements. Besides, Unbounce makes adding pop-ups and sticky bars easy for engaging and converting website visitors into customers. Lastly, Unbounce is one of the webflow partners that allows you to send info between them automatically using Zapier.
Marketo
Combine your marketing efforts with some solid technology to boost your conversions. Marketo is one of the best marketing tools that offer a wide range of solutions from marketing automation to SEO, scoring, email marketing, analytics and more.
This effective tool streamlines many marketing-related tasks and maximizes efficiencies. Marketo is customizable and it even integrates with most of the famous apps. Its drag-and-drop interface makes it easy to create email campaigns. It allows you to create reports to track your email campaigns to understand what’s working and where do you need to improve.
FlippingBook
Create interactive professional documents that you can share and track. FlippingBook allows you to convert plain PDFs into digital flipbooks, enrich them with videos, pop-ups, GIFs, or other interactive elements, and then share the flipbooks with your audience via the link.
Designed to be a handy tool for marketers and sales, FlippingBook offers built-in features for your convenience: branding, lead capture form, document analytics, and more. Besides, you can integrate it with any other tool using Zapier.
NotificationX
Need an immediate boost to your business’s credibility and sales? Help is at hand with NotificationX. Displaying real-time sales and engagement notifications with NotificationX allows you to grab the attention of website visitors and establish credibility rapidly. It creates urgency, fosters FOMO among your users, and pushes them toward immediate product purchases.
NotificationX is a freemium WordPress social proof plugin. The free version offers some outstanding free features while there are more exclusive features in the PRO version to enhance your business needs. It’s a top-notch FOMO marketing solution for your WordPress websites.
However, there are 15+ notification types which include notification bars, sales alerts, review popups, download count, and much more.
Besides, there are 19+ powerful integrations such as WooCommerce, MailChimp, Contact Form, Envato, Google Analytics, Tutor LMS, and more to power up your social-proof marketing strategies.
You will get 40+ advanced design templates to choose from and set up the notifications alert.
SendPulse
This platform and its landing page builder serve as a powerful marketing and sales tool by enabling businesses to create targeted, high-converting pages with ease.
SendPulse offers ready-made pages designed to capture leads, drive sales, and showcase specific offers or products, all without the need for extensive coding or design skills. All landing page templates are customizable and ready for mobile use.
By integrating with marketing automation and analytics tools, SendPulse allows businesses to track visitor behavior, optimize for conversions, and personalize content based on user data, ultimately leading to increased engagement and higher ROI in marketing campaigns.
Designing tools
Design has been the cornerstone of marketing and sales for ages. Clean, elegant, and persuasive designs help grab and hold potential buyers’ attention. Here are designing tools that can help in creating eye-catching visuals.
Canva
Whether you want to create a promotional ad or a sales presentation for a meeting, you can design anything easily with the help of Canva. This online design solution helps convert an idea into a compelling design or graphic.
With its easy-to-edit templates, a wide spectrum of images, and fonts, you can build and design anything from scratch. Canva has a template for everything from marketing brochures to business cards; whatever image you require this cutting-edge tool has a template for it.
Visme
Visme is the perfect way to help elevate the visuals inside of your blog content. From blog post graphics to social media promotional graphics, and educational infographics to PDF content upgrades, you can quickly and easily create it all right inside Visme.
Start with one of the thousands of premade templates available, then use Visme’s drag-and-drop interface to fully customize it to match your blog colors and fonts and include your information.
Venngage
Wear the creative hat and create impressive visuals with Venngage Infographic Maker. This intuitive tool can easily design everything from marketing collaterals to sales materials and images for social media posts.
With this advanced graphic design software, you can convert data into insightful infographics. It helps in presenting content in a way that is easily digestible. With hundreds of charts, maps, icons, and customizable templates, you can quickly create appealing visuals for your business in minutes.
Piktochart
Not a designer? No worries, you can still create visually appealing flyers, infographics, and reports with the help of a versatile tool like Piktochart.
Yes, now you don’t even need to outsource graphic design work. Design whatever you want for your business with the help of this high-end designing tool.
Easily find images for your blogs or use templates to create impressive infographics and presentations. Piktochart even provides a tutorial to make the most of the tool.
Appy Pie Design
Appy Pie Design is a graphic design software that aims to make graphic designing easy and accessible for everyone. Therefore, you don’t have to be tech-savvy to create impressive images, posts, banners, ads, logo designs, etc.
The online graphic design software that requires no designing skills has introduced its latest feature- the AI Text to Video Generator.
This latest tool is designed to transform written content into visually compelling and engaging videos, elevating the way you communicate and express ideas.
Now bring all your imagination to reality in minutes. You can choose from our 10000+ templates or start from scratch. Also, Appy Pie Design is absolutely free to get started. All you need to do is sign up with us to create visually stunning designs.
eBrochureMaker
eBrochureMaker is a versatile tool for crafting brochures, available on both web and mobile app platforms. Its user-friendly interface and customizable templates simplify the process of creating captivating brochures, making them accessible to individuals and businesses. Whether you’re marketing a product, highlighting a destination, or delivering engaging content, it equips you with the necessary tools to enhance your marketing materials and presentations.
With the convenience of web and mobile access, it ensures that you can create and share interactive brochures seamlessly, no matter where you are. It’s your creative partner, providing a straightforward solution for elevating your digital content and leaving a lasting impression on your audience.
Simplified
Simplified is a robust graphic design tool that brings creativity to your fingertips. Whether you’re crafting stunning social media posts, eye-catching presentations, or sleek marketing materials, this tool has you covered.
With a vast library of 1000+ templates, fonts, and icons, you can easily produce professional-quality visuals in no time. Simplified’s user-friendly interface ensures that even beginners can dive in and start designing without any hassle. Plus, the collaboration features allow your team to work together seamlessly, making it an essential tool for any business.
Email automation tools
Email is one of the most effective ways to reach and engage prospects. Here are a few email automation tools that can make your work easier. You can easily send automated emails with just a few clicks and keep engaging your users.
GetResponse
Looking for an email automation platform that’ll help you build, nurture, and convert your subscribers effectively without breaking the bank? Then, you’ll want to consider GetResponse.
With 25+ years of experience in the market, GetResponse offers a wide range of intuitive tools to help you succeed, whether you’re a solopreneur, coach, internet marketer, or in-house marketer for an SMB business.
What sets this platform apart from other email automation solutions is the variety of built-in tools, which include webinars, landing pages, live chats, and more. In addition, its automation builder lets you create automated sequences for emails, SMS, web push, and mobile push notifications.
Mailshake
Strengthen your email outreach with a powerful tool like Mailshake. It is one of the best email marketing tools to generate awareness about your products or services. Instead of typing the same messages repeatedly, you can create and store email templates inside Mailshake.
You can easily create campaigns and automate them in this high-end tool. You don’t even need to worry about sending a follow-up email. This cutting-edge email marketing software lets you conveniently put your follow-ups on autopilot.
Autoklose
Autoklose covers all the important areas of modern sales development. It helps you target the right prospects by utilizing a huge database packed with millions of clean, verified B2B leads from different industries and applying a number of different powerful filters. You can then engage your prospects and convert them into loyal customers by sending out sequences of highly tailored emails at scale, fine-tuning your campaigns real-time, and automating your sales process.
Lastly, grow your business by managing your team, monitoring the performance of your campaigns and each individual team member, and analyzing reports directly from your dashboard.
SendGrid
Survive and succeed in the ever-changing email landscape with a smartly designed tool like SendGrid. This advanced tool eliminates the complexities that usually go into sending business emails.
You can easily segment your list of contacts inside SendGrid and send personalized emails to increase the response rate. Its automation functionality helps in saving a lot of time. You can analyze your email campaigns inside SendGrid and optimize them in real-time to get better results.
Sendinblue
Effective email marketing can connect you with lucrative opportunities. Sendinblue is an excellent tool that can support your email marketing efforts and give you the power of automation to engage more prospects. Build professional-looking emails in no time with Sendinblue.
With 200+ compelling templates, create impressive campaigns, customize your content and send them out in real-time. Besides, using Sendinblue’s drag-and-drop email designer you can create your own creative designs from scratch. Moreover, by creating workflows in Sendinblue you can send your emails at the time when the prospects are more likely to open it. You can take a look at Sendinblue’s review which will give you more idea about its pros and cons.
MailChimp
Need to take your email marketing to the next level? Well, MailChimp can turn your thoughts into reality. MailChimp is an all-in-one marketing platform that acts as a backbone for your customer relationships.
With this effective solution, you can create targeted ad campaigns, send marketing emails, build landing pages, get insightful reports, create postcards, and do many more to connect with potential buyers. MailChimp offers advanced automation functionality, superior third-party integration, and A/b testing features to increase your success rate. You can segment your email list according to specific groups inside MailChimp to tailor your messages to different audiences.
PhotoADKing
PhotoADKing is a graphic design tool that lets individual marketers, freelancers, creators, and small businesses design anything from social media posts to printing materials. PhotoADKing has a massive library of premade posters, brochures, business cards, logos, YouTube thumbnails, and an elegant flyer. It also offers short marketing video templates for businesses to promote their brand on different channels.
PhotoADking has one million-plus premade templates, shapes, stock images, and stickers to choose from. And our user-friendly editor helps you customize your design as per your needs. You can create awesome designs in just a few clicks with PhotoADKing.
Email and data finders
Finding it difficult to get email addresses and other data of potential buyers? I’ve got some tools that can help you. I personally use ContactOut to connect with fellow marketers. I personally know a lot of marketers who rely on it too. The subscription model is also simple. You’ll only pay for what you use.
However, I have tried the following tools in my practice, and they worked amazingly well for me.
Hunter
Did you come across a potential prospect through a social media site? Through Hunter, you can easily find the email address of that prospect. So instead of wasting time finding email addresses, you can use your valuable hours to build new strategies for increasing conversions.
All you need to do is enter the prospect’s name or domain’s name, and you can easily get the email address in seconds. Hunter double-checks and verifies the email addresses so you can send cold emails with complete confidence.
Clearbit
The more information you have about your prospects, the faster you can connect and convert them. Clearbit, a marketing software, helps fetch your prospects’ relevant data like social media accounts, photos, locations, company details, and more.
Through Clearbit Connect, you can easily find the email addresses of your potential buyers for sending them marketing and sales emails. Clearbit collects data from various sources and brings it to your database. Every record goes through two stages of verification inside Clearbit, so you can rely on this platform for getting accurate data.
AeroLeads
To fulfill your sales targets, you’ll have to contact more decision-makers. For that, you’ll need their numbers and email addresses. Well, you can find them easily with AeroLeads. It is an incredibly useful tool that eases your work and saves a lot of time.
In addition to the number and email address, you even get vital information that includes the prospect’s industry, title, location, and more. Besides, AeroLeads even integrates with famous apps like MailChimp and Zapier to simplify your job.
Lusha
Whether you want email addresses for sending marketing emails or contact numbers for making cold calls, you can find both with Lusha.
It is a user-friendly application for collecting accurate contact details without the hassle of amassing and verifying phone numbers or email addresses one by one. Lusha verifies and gives you contact data with a high rate of accuracy. Lusha is easy to use, and it gives you remarkable results.
GetProspect
Have you ever used LinkedIn to get the email addresses of potential clients? If not, you should try. With the GetProspect email extractor for Chrome, you can get corporate email addresses of prospects straight from the LinkedIn Search, your network, and users’ pages.
Moreover, GetProspect allows you to get email addresses by website domain and prospect’s name, while its features are great for automating the prospecting process. With the email verifier, you can validate emails in your email list.
Besides, the GetProspect leads database, backed by CRM functions, should be helpful in the enrichment of the available data.
Ultimately, it is a universal tool, adding to finding email addresses and managing your contacts.
Snovio
Known as an all-in-one platform for cold outreach automation, you can use Snov.io Email Finder to look up anyone’s email address, including single and bulk email searches based on names, domains, company profiles, URLs, on different social media such as LinkedIn and Twitter due to its downloadable Li Prospect Finder Chrome extension.
With Snov.io Li Prospect Finder, you can quickly find leads from LinkedIn personal pages, company profiles, or search pages, gathering their email addresses right to your workspace and preparing your further outreach. All you need to do is to download the extension and enable it when you are on a respective LinkedIn page.
As a pleasant bonus for newbies and businesses on tight budgets, Snov.io comprehensive toolset has a truly affordable pricing policy (paid plans start at $39 per month).
Messente
When reaching out to potential customers, having their contact details is just the first step; ensuring your communication is reliable and secure is equally important. That’s where Messente comes into play.
Not only does it help you send and receive SMS messages worldwide, but it also ensures that your SMS communications are backed up and restored with ease.
This is particularly useful when dealing with sensitive customer information or when you need to maintain a record of all interactions.With Messente, you can seamlessly integrate SMS into your marketing strategy, ensuring your messages reach your prospects promptly.
Additionally, you can rely on Messente to manage and safeguard your SMS data effectively. For more on how to keep your SMS communications intact, check out their SMS Backup and Restore Guide. This tool is a must-have for marketers who prioritize security and reliability in their outreach efforts.
Social media tools
There are 3.499 billion active social media users. This means there are high possibilities of finding people who might be interested in your solution. Here are a few social media tools to support your strategy.
SocialPilot
SocialPilot is a social media management suite designed to simplify your social media activities across major platforms like Facebook, Twitter, LinkedIn, Instagram, and more. With AI-powered content creation and a versatile Content Library, you can effortlessly optimize your posting strategy.
Trusted by over 13,000 users, SocialPilot integrates seamlessly with tools like Canva and cloud storage platforms like Dropbox. Its intuitive Smart Scheduling feature eliminates guesswork regarding when to post, ensuring that your content reaches the right audience at the right time.
Buffer
Manage all your social media sites conveniently from one platform with Buffer. Instead of logging in to different social media accounts, you can schedule posts directly from Buffer. It helps you streamline your social media processes.
Whether it is Facebook, Twitter, or LinkedIn, you can create a daily custom schedule for each site. Besides the help of its social media calendar, you can plan content months ahead. With Buffer, you can even track your top-performing content and repost it.
Buzzsumo
Which of your posts is gaining the most attention? Find that out with Buzzsumo. It is a powerful social media analytics tool that helps you identify your best-performing content.
So, you can create content that resonates with your audience and gain more traffic. Easily evaluate your content posted on various social media sites and get insights to spot improvement areas.
With Buzzsumo, you can also find out what your competitors are doing. What’s working or not working for them and where are you standing compared to your competitors? Such information will help you build your new strategies to step ahead of your competitors.
SproutSocial
Communicate freely over various social media networks and engage more buyers with SproutSocial. Manage your customer interaction and social media activities with this cutting-edge tool.
In SproutSocial, you can automate the tedious task of posting content on different social media sites. Through its analytics functionality, you can keep an eye on your social media accounts and get insights to improve your performance. SproutSocial has a clean, modern-looking interface, and it is easy to use. You can always look into SproutSocial pricing for a better understanding
Hootsuite
Managing various social media accounts isn’t tedious if you are on Hootsuite. Effortlessly monitor multiple social media streams from one dashboard. Easily schedule posts, review responses, and get insights to understand how well your social media strategy is working.
This intuitive tool lets you easily filter and find social conversations with keywords and hashtags. You can even customize the dashboard as per your unique needs.
SoVisual
SoVisual is a unique platform to get ready-to-post content for social media. As a manager, you can use ready-made social media templates and save your time. You can directly get monthly packs with different colors. This platform would be really helpful to someone who handles multiple clients simultaneously.
CRM software
Managing sales and customer relationships get easier with CRM. Here are some of the best CRM that can help in reaching your sales goals.
Salesmate CRM
Losing too many deals? Maybe you need a strong system like Salesmate to manage them effectively.
Salesmate CRM is an all-in-one sales solution with advanced capabilities that helps in faster deal closure. Its smart interface and automation functionality help in saving time at all the stages of the sales cycle.
With its powerful sales pipeline CRM, you can easily track where your prospects are in the buying process and identify hot deals to reach out to at the right time.
This smart tool has a built-in virtual phone system and excellent email sequences. It even provides valuable insights for building, nurturing and maintaining long-term customer relationships.
Salesforce CRM
Don’t let an opportunity slip through the crack. Gain control over your sales process with Salesforce CRM. It is a cloud-based Customer Relationship Management tool that can be used from anywhere. You can view and update your sales records whenever you want.
With this helpful sales software, you can monitor your leads, plan sales activities, create reports and do many more things to boost your sales conversions.
Salesforce has artificial intelligence (AI) built right into the system that helps in saving time and increasing efficiency.
Zoho
Make selling fun with Zoho. It is a top-notch CRM that comes with gaming features so you can gamify your entire sales process. Isn’t that interesting?
Besides, it offers multi-channel support so you can connect with your customers via email, phone, live chat, and every social media channel.
Zoho offers a bunch of software products that help in marketing, sales and inventory management. Moreover, it also has an AI-powered sales assistant, Zia who makes your job easier.
Hubspot
Looking for CRM to stay on top of your marketing and sales activities? Hubspot is an effective CRM that helps you manage your marketing and sales processes. From creating landing pages to measuring and managing the success of your leads, there is a lot you can do with this time-saving tool.
You can automate most of the tasks and add more time to your day. It allows you to track opportunities and identify risks with its insightful reports. It gives you the flexibility to connect and sync with apps you are already using.
Meeting and scheduling tools
Forgetting about a meeting is equivalent to losing an opportunity as potential buyers might not wait. Here are a few tools to help schedule and remind you about the upcoming meetings.
Assistant.to
Prevent double booking and schedule more meetings effortlessly with Assistant.to. It is a hassle-free way of booking sales meetings. It is simple and quick.
Thanks to this advanced tool you can schedule meetings without toggling between your calendar and inbox. Assistant.to for Gmail integrates with your calendar, so you can schedule meetings directly from your compose window. This reduces the chances of a double booking.
Calendly
Bid goodbye to the old school ways of booking an appointment. Get smarter with Calendly and book appointments quickly.
Just select your preferred time slots and share the Calendly link with your prospects. They can easily click on the time that works best for them and an event is added to your calendar. Isn’t that simple?
Calendly even allows you to embed link on your website so that your potential buyers can choose a convenient time for meeting you directly from your website. It connects with up to six of your calendars so that you don’t end up double booking.
Doodle
Doodle makes booking meeting a smooth and quick process. This helpful tool simplifies the task of book appointments so that you spend your time meeting prospects rather than organizing appointments.
Like Calendly, even Doodle allows you to share a link with different time slots through emails or chats. So that your prospects can easily choose the one that is convenient for them to book an appointment.
In addition, Doodle even lets you create a poll for organizing group meetings and add notes related to the meetings.
Xtensio
Creating presentations takes time to design the layout and brainstorm the concept. This is where Xtensio platform comes in; it helps people create engaging content with ease. Just like Google Docs, Xtensio tool also allows you to collaborate in real-time, the drag and drop functionality works like a page builder, and the wide variety of marketing templates to choose from makes it easier for users to create professional-looking presentations.
Xtensio is a great tool for marketers and professionals looking to create business proposals, strategy docs, pitch decks, landing pages, and other documents.
Google Calendar
Spot the free time slots and prioritize your meetings with Google Calendar. Easily send invite and book appointments inside Google Calendar. With all your meetings in a clear calendar view, you can find the free slots to schedule more appointments.
Besides, it even sends a reminder before a meeting reducing the chances of missing an important meeting.
Sales proposal tools
A sales proposal plays a vital role in winning or losing a deal. Here are tools that can help you in creating compelling sales proposals.
Proposify
Get over the problems that occur while creating proposals. With Proposify you can create professional-looking proposals quickly. It simplifies the entire process of writing proposals without compromising on quality.
You can store all the important content, photos and logos in their content library and use it easily when required. Proposify allows you to add the rich media content (eg videos, HTML5 content) to create impressive proposals for your prospects.
PandaDoc
Simplify processes and increase efficiency with PandaDoc. Easily create quotes, proposals, and contracts with PandaDoc. Stop spending a lot of time creating proposals. PandaDoc offers a wide spectrum of templates to create visually appealing templates in minutes.
It provides full visibility into what’s happening with your proposals. Once the proposal is sent to the prospects, PandaDoc tracks all the actions taken against the proposal (whether its viewed, signed or forwarded)
Qwilr
Qwilr helps you create proposals and other business documents without putting in a lot of effort. This high-end tool is an ideal solution for creating consistent proposals as well as marketing and sales documents.
With its powerful editor, library of stock images and rich media embedding tools you can create impressive proposals effortlessly. It is mobile friendly. So it can fit the screens that the prospect is using.
Bidskecth
Creating proposals isn’t a time-consuming task if you are using Bidsketch. It helps you in creating an attractive proposal in minutes. Bidsketch offers various templates that are detailed, well designed and easy to customize.
It even provides sample content so that you get started quickly. You can easily track your proposal and follow-up with your customers using this helpful sales tool.
Travel/Route planning apps
As a sales professional, you might have to meet a lot of clients and attend various trade fairs as well at the conferences. Here are various tools that can help you while traveling.
TripIt
If you travel quite often to meet clients in different cities then a travel organizing tool like TripIt could be of great help to you. TripIt neatly organizes all your travel-related information in one place. So you don’t need to waste time searching for any information related to your trip.
Just send your travel email confirmations and the tool will generate an itinerary including everything from flight details to car rental confirmation. It sends real-time reminders about your trip so that you don’t miss out on anything.
Spotio
Find client locations quickly and make the most of your time with Spotio. Plan your day efficiently by setting up meetings and routing the best path to reach there.
Inside Spotio, you can define territories by zip code, specified streets, certain addresses or the general neighborhood. You can easily establish a territory action plan and set measurable goals in this effective tool.
Google Maps
Don’t waste your precious time searching for meeting locations; easily find the fastest route to reach your clients on Google Maps.
No matter where the client has decided to meet you; finding a meeting location isn’t a hassle anymore. Just type the location and Google Maps will guide you.
You can even view the flow of traffic in a specific area inside this app. With the zoom-in functionality, you can get a vivid street view of your location.
TripCase
Whether you are traveling to attend a seminar or give a demo to your potential buyer, Stay in control of your trip-related information with TripCase. Get your trip details and travel plans organized in a streamlined itinerary.
TripCase provides a clear overview of your trip like flight detail, car rental reservation numbers, hotel addresses, etc. It notifies you during inevitable hiccups like flight delays, cancellations, and gate changes. You can add notes about important trip details in TripCase and even share your travel information with your colleagues. It is the best way to stay organized during business tours.
Note-taking and recording apps
Information shared by a client can be helpful while closing a deal. Here are a few note-taking and recording tools so that you don’t miss out on vital details while communicating with your potential prospects.
Evernote
Collect, store and streamline essential data in one searchable location with Evernote. It is a perfect place to store project ideas and information shared by the client. Easily create notes and set reminders to act on the notes at the right time.
Besides taking notes you can even store various media files like texts, pictures, and videos in it. Evernote also allows you to sync data for accessing it from any device.
Google Keep
Keep all those important links and pointers about your clients’ issues safe in Google Keep. Organize and manage information in this cloud-based application. Easily create notes or share to-dos with your co-workers.
You can even record voice memos within Google Keep. This intuitive tool also allows you to transcribe notes from pictures so you won’t have to waste your time typing everything.
Dragon
Not into written notes? No problem, Thanks to Dragon you won’t have to write long notes. This cutting-edge tool translates voice memos into text. Isn’t that wonderful?
Dictate content of any length and Dragon will convert it into document instantly. That just means you won’t have to touch your keyboard again. The best thing is that you can count on Dragon for being accurate and quick.
QuickVoice
In sales, you always need to be prepared as you never know when the prospect might spill the beans. By recording your sales conversation you get access to a wealth of information (However you should take the permission of the prospect before recording a sales conversation).
A recording tool like QuickVoice can help you. It has amazing features like one-click recording, voice reminders, audio stickers, and fully featured audio editor. Using QuickVoice “Message Pallete” you can effortlessly drag and drop recording into Word, PowerPoint and any other audio supporting program.
E-signature tools
Sign as well as get signature quickly on your sales documents by using modern e-signature tools. Here are a few reliable tools you can trust.
DocuSign
Due to lengthy procedures, the signing of the contract or proposals is often delayed. Don’t let this happen.
With the help of a smart tool like DocuSign speed up the process of getting prospects’ signatures. It is one of the best tools to get e-signature.
However, ensure the corresponding mobile app is downloaded so that the prospects can easily sign from anywhere for closing the deal quickly. In DocuSign, you can prepare and send any kind of documents and get them signed securely.
HelloSign
Are you still taking a print of a document, signing it, scanning it and then sending an email? With a modern tool like HelloSign, you can get rid of this obsolete way of signing a sales document.
Easily upload an image of your signature or use the mouse to sign the document. You can even sign with your finger if you have access to a touchscreen. It is simple, convenient and quick.
AdobeSign
Replace the old paper and ink signature with a smarter electronic alternative. With the help of AdobeSign simplifies the process of signing a document or contract.
You just need to upload a document, specify the field that needs a response, enter the prospect’s email address and hit send. A form with a unique, secure link will appear in the signer’s inbox. Your prospect can easily sign the document without downloading any apps or registering for an account.
Sertifi
Save time and increase efficiency with Sertifi. Using this electronic signature software you can send, collaborate and sign agreements online.
Sertifi is a secure platform for signing and collecting payments. With just a simple click you can request an agreement for signature.
Besides, it even reminds the signer if there is any document that needs to be signed. Moreover, it also allows your potential prospects to make secure payments with Payment Card Industry (PCI)- compliant processes.
Survey and feedback tools
The stronger you make your product the faster it will sell. Once you convert the prospect into paying customers your next step would be to keep them for long. By creating surveys and taking feedback you can not only increase your customer lifetime value but also strengthen your product to attract new buyers. Here are a few tools that can help in creating surveys for market research and taking feedbacks.
Zonka Feedback
Surveys can make your business grow exponentially. Zonka Feedback is an effective way to collect real-time insights about your customers. It enables you to collect customer feedback in real-time using CSAT surveys. It tracks your customer satisfaction with powerful reports, identifies dissatisfied customers, and keeps them from churning. In addition, the software allows you to create, customize, and send surveys to your customers instantly.
Mopinion
Customer feedback is crucial for your business growth. An advanced tool like Mopinion can be your helping hand in taking those valuable feedbacks. Using its step-by-step form builder you can easily create feedback forms.
With this intuitive tool, you can not only capture feedbacks but convert it into actionable insights using its reporting feature.
SurveyMonkey
Surveys help in understanding your buyers. SurveyMonkey offers all the tools required for creating an effective survey.
You don’t need to do a lot of hard work here. Using its templates you can effortlessly create professional-looking surveys. Its automation functionality helps in conducting different types of surveys online. Besides, SurveyMonkey can process the voluminous data once it’s collected to provide an in-depth analysis.
Feedbackify
Feedbackify is another effective tool that can help you in collecting feedback. It simplifies the process of creating feedback forms with its easy to use drag-and-drop feedback form creator.
You can easily embed these forms into your website through a small JavaSCript snippet, which results in a “Feedback” button on your webpage. So the visitors can easily click the button and provide their valuable feedback.
Typeform
Whether you want to create forms, quizzes or surveys, Typeform is a versatile solution that can be of great help.
You can easily customize your surveys with Typeform’s drag and drop interface. It offers various templates with different types of questions such as short-text answers, multiple-choice questions, and long-text answers. It even gives you the flexibility to add photos and videos for each question. In Typeform you can even track performance metrics like responses and survey completion status. If Typeform isn’t exactly suitable for your needs, you can also check out Jotform’s Typeform Alternative page and learn more about an alternative option.
Statusbrew
Statusbrew is a simple yet powerful social media management tool that enables SMMs to organize and manage all their tasks in one place. The platform integrates with all major social networks and review sites, providing a centralized hub for managing social activities.
With a focus on efficiency, Statusbrew’s motto is to help you spend less time on the tool and more time on meaningful work. Features like content scheduling, audience engagement, and performance monitoring are all presented through a clean, intuitive interface.
The platform also automates many repetitive tasks, such as responding to generic queries or deleting unwanted spam comments. Additionally, you can set up real-time alerts for negative comments and reviews, allowing you to address issues quickly.
Leadquizzes
If you want to level up your lead generation strategy, this online quiz maker tool is a great way to do that. This tool is super practical and very simple to use – no tech skills needed.
It helps you collect and analyze your leads so that you can make smarter marketing decisions to grow your business further. You can also use it to create nice and conversion forms, surveys, polls, or any other kind of interactive content.
Marketing and sales tools are used by many businesses
Several small and big enterprises use marketing and sales tools to improve their efficiency. Here are a few of the industry experts who feel marketing and sales tools are a must to excel in this fast-paced business world.
CJ Xia, VP of Marketing & Sales at Boster Biological Technology
In this digital age, it is not a piece of cake for staying at the top and achieving your sales target. In order to outperform the market competitors, it is incumbent that your sales professionals rely on and use their technological artillery.
Your sales team can get a competitive advantage and reap plenty of benefits by using sales and marketing automation software. These tools, whether it is a software or mobile app, allows you to get your work done efficiently, improves quality, and enhances customer experience.
Samantha Odo, Sales Representative, Precondo
Gathering data and analyzing it to drive real figures when one has a big network of marketing and sales team is a difficult task. Even though it is tough to manage a small group manually. Overlooking sales data is an unbearable loss. To prevent mislaying of data and having a complete insight and accountability of marketing and sales performance, tools support and make your sales and marketing easy.
Sales data needs to be upgraded daily, sometimes immediately. By taking leverage of marketing and sales tools, businesses can streamline marketing strategies and sales plans efficiently and urgently by analyzing data quickly. It provides you a massive collection of customer preferences and gives you opportunities to convert leads into real customers. A variety of tools are available for online and offline marketing, sales, and management.
Sarah Franklin, Co-Founder, Blue Tree AI
Working in the business industry, it is crucial to use the best marketing and sales tools to obtain successful financial goals. By applying quality human knowledge to the best software and technology, many opportunities await. In order to get to the top you have to build a strong foundation of labor, skills, and tools that can act as a reference and structure to move forward.
It starts with checking tasks of the list of things to do that are never ending. Sometimes it is easy to misplace, forget something, or not be able to review what must be done. This is when these tools come in handy. By integrating them into your business system you create a platform of consistency and ease when followed correctly. It is a formula of what works to generate what you want and need. Leads, sales, revenue. The importance of technological help cannot be stressed enough.
Wrapping up
Marketing and sales are an integral part of a business. Many tools can help in gaining success in these two areas. I’ve mentioned only a few of them above.
Explore the tools, look and their features and see which can help you manage your sales and marketing processes. Read the reviews of these marketing and sales tools on various reviewing sites like Capterra and FinancesOnline to choose the best for your business.
Mehul Shah
Mehul Shah, a digital marketer with an uncommon funny bone and a knack for perfection. Mehul has been writing about how Salesmate CRM helps small and medium business, for a long time now! He is a digital marketer and a geek in the Inbound marketing, who likes to spend most of his time researching ways technology is influencing your daily life (positively).