Introducing lead generation software to your business enables you to cut down the time wasted on manual tasks, drive better outcomes of your efforts of getting new leads, and increase sales opportunities.
As 61% of marketers consider lead generation one of the top challenges, lead generation tools augment your business by automating and refining your prospecting process.
To make your decision process more accessible, I have listed the top lead generation tools & software for lead generation with their features and pricing.
What is lead generation software?
Lead generation software is a platform that empowers your marketing and sales team to drive more leads and supports the entire lead generation process.
Lead generation tools enable your team to automate various processes, capture leads from different sources, access customer data, and keep you updated at each stage.
What are the factors for choosing the best lead generation tool?
Selecting the best software for lead generation can become complex if you don’t know your exact requirement.
Do you need advanced features? Or do you want the lead generation tool to integrate with your existing applications?
For every requirement, there’s a different lead generation tool.
So, let’s look at the main factors that make up the best lead generation platform.
1. Easy to operate
Your sales and marketing teams are experts in their field; however, they might not be highly tech-savvy.
The best lead generation software has an intuitive interface and a training course for your team’s better understanding.
2. Affordable
Find out what the base price of your software is and whether they’re charging for any upgrades or add-ons.
For example, if you want a marketing automation feature in your software, you must check how many contacts the subscription plan includes. And additional cost if you want to get more contacts.
3. Offers integrations
Any lead generation software you invest in must offer integration with all business-oriented apps. This helps you save time from switching between multiple platforms.
4. Automation
You can save time and automate essential tasks such as data entry, lead management, analyzing data, lead scoring, and nurturing.
So, look for lead generation tools that provide features that can add more value to your overall business process.
5. Analytics and forecasting
Analytics helps to build an effective lead generation campaign that will drive more high-quality leads for the business.
Any lead generation software with powerful analytics reporting and forecasting features will be great for the business.
Many powerful tools for lead generation in the list below offer multiple features in one.
Let’s start with our list of the top 21 lead generation tools.
21 Best Lead Generation tools & software in 2024
Selecting the best lead generation tool is crucial as it will be responsible for the outcome of your sales team’s efforts. So, ensure you pick the right lead generation software for your company.
Check out each lead generation software’s best features and discover the ideal one for your business.
1. Salesmate
Salesmate is a unified customer platform and lead generation CRM that offers result-driven features such as sales & marketing automation, analytics reports, lead generation, lead management, and many more.
It is an all-in-one solution to capture, prioritize, qualify, nurture and convert leads.
You can streamline your entire lead generation and qualification process with robust features such as Web Forms, Live Chat, Marketing Automation, Lead Scoring, Email Automation, and Meeting Scheduler.
Moreover, Salesmate integrates with 700+ applications, so your team doesn’t have to switch between multiple platforms.
Key features
Web Forms
Live chat & Chat Journeys
Meeting Scheduler
Marketing Automation
Drag and drop builder
Automated lead scoring
Contact & lead management
Sales cadence
Sales Reports & Forecasting
Pricing
Salesmate offers a 15-days free trial.
Basic plan: $23/month
Pro plan: $39/month
Business plan: $63/ month
The enterprise plan is customizable as per the customer’s requirements.
2. Zendesk Sell
Zendesk is a sales CRM tool helping businesses to maintain sales pipeline visibility, enhance productivity, and grow revenue.
It offers engagement tools for lead generation and prospecting.
Zendesk Sell’s built-in sales engagement tools will enable you to grow your customer base through email outreach using custom templates.
You can engage and nurture your leads with automation. Such email marketing tools can help you engage better and convert more leads into customers.
Key features
Lead qualification
Sales pipeline
Custom templates
Lead distribution
Email integration with tracking
Power dialer
Bulk outreach
Pricing
Team plan: $19/month
Growth plan: $49/month
Professional plan: $99/month
3. Salesforce
Salesforce is one of the leading cloud-based CRM and leads management software. It is a user-friendly lead generation tool for managing your sales-qualified leads, customers, and team.
Salesforce lets you build web forms to capture leads from the website or landing pages.
Plus, it integrates with various marketing and sales tools to boost your business and provide better customer service.
Salesforce also provides lead capture forms to capture leads in your system directly.
Key features
Web Forms
Contact and lead management
Lead assignment and routing
Workflow and approval automation
Mass email
Email templates
Pipeline and forecast management
Sales engagement and insights
Google apps integration
Salesforce mobile app
Pricing
Essential plan: $25/month
Professional plan: $75/month
Enterprise plan: $150/month
Unlimited plan: $300/month
4. Pipedrive
Pipedrive is an easy-to-use CRM and pipeline management software. It potentially supports generating sales-qualified leads to grow your business.
Pipedrive offers a lead generation tool add-on, namely LeadBooster, starting from $32.50(per company per month, billed annually).
You can capture high-quality leads derived from inbound and outbound marketing efforts.
Key features
Email builder
Email analytics
Email marketing automation
Automation
Multiple communication channels
Sales insights and reports
Marketplace integration
Pricing
Essential plan: $9.90/month
Advanced plan: $19.90/month
Professional plan: $39.90/month
Enterprise plan: $59.90/month
5. HubSpot CRM
HubSpot CRM is an all-in-one platform that enables your team to chase business opportunities with its powerful insights and reports.
It provides marketing, sales, and CMS hubs to perform business tasks effectively.
HubSpot CRM has features like live chat, email tracking, and a meeting scheduler that contribute to lead generation. Plus, it offers integration with hundreds of business-oriented apps to conduct marketing, sales, and customer support services.
Key features
Email tracking
Prospect tracking
Meeting scheduler
Live chat
Reporting dashboard
Company insights
Deal tracking
Pricing
Starter plan: $45/month
Professional plan: $450/month
Enterprise plan: $1200/month
6. EngageBay
EngageBay is a reliable CRM solution for marketing, sales, and customer support teams. It offers extensive support to enhance your lead generation efforts through its marketing suite.
EngageBay provides effective tools such as email marketing, automation, email template builder, social suit, etc., to grow your business.
It offers integration with some of the most useful business-oriented apps.
Key features
Web forms
Live chat
Appointment scheduling
Contact management
Deal management
Marketing automation
Email templates
Email automation
Email sequence
Landing page creation
Web analytics
Pricing
Basic plan: $14.99/month
Growth plan: $49.99/month
Pro plan: $99.99/month
7. Agile CRM
Agile CRM is a powerful customer relationship management and best marketing automation tool for sales and marketing teams.
It offers suits that have marketing automation, sales enablement, CRM, and help desk capabilities to manage the entire sales pipeline.
It has a marketing automation suite that helps to reach the maximum number of prospective audiences to generate leads for the business.
Key features
Form builder
Email marketing
Email templates builder
Appointment scheduling
Custom data fields
Email tracking
Reports and analytics
Canned responses
Pricing
Free plan: $0/month
Starter plan: $8.99/month
Regular plan: $ 29.99/month
Enterprise plan: $ 47.99/month
8. Keap
Keap is a powerful lead generation tool helping businesses to manage customers’ data in one place, building strong communication and relationships with their prospects.
It helps making business handling easier with its automation tool that streamlines all your lead generation, marketing, and sales processes.
It offers useful features like recurring payments, quotes, and invoicing.
Key features
Automated lead capture & follow-up
Appointments
Email marketing
Text marketing
Lead & client management
Sales & marketing automation
Sales pipeline
Marketing analytics
Pricing
Pro plan: $129/month
Max plan: $199/month
Max classic is customizable
9. Beaconstac
Beaconstac is a QR Code generator platform that lets businesses of all sizes create a variety of QR Codes for marketing and lead generation. You can use it to create digital business cards with QR Codes for networking or add relevant types of QR Codes at various customer touchpoints to redirect them to a contact form or even make it a part of your emails.
Beaconstac’s QR Code generator has excellent security features with enterprise-level SSO, GDPR compliance, and SOC2 Type 1 & Type 2 certification. It has an intuitive dashboard, is extremely easy to use, and comes with bulk and custom creation options so that you can adapt to multiple channels for lead generation through one single platform.
Key features
Google analytics integration
Quick customer support
Enterprise-ready solution
Custom QR Code options
Different types of QR Codes
Bulk QR Code creation
Real-time scannability scores
GPS location-enabled QR Codes
Pricing
Free trial available
Starter – $5/month
Lite – $15/month
Pro – $49/month
Plus – $99/month
Enterprise – custom quote
10. OnePage CRM
OnePageCRM is a customer relationship management software helping businesses to automate their lead generation efforts and boost sales.
OnePageCRM is effectively serving small and mid-size businesses.
It has a simple interface which makes it easy to use. Manage work anytime, anywhere with OnePageCRM’s iOS and Android mobile apps.
Key features
Sales Automation
Contact Management
Pipeline Management
Email Management
Reporting
Team Collaboration
Mobile Sales CRM
AI-Powered Route Planner
Business Card Scanner
Integrations
Pricing
Professional plan: $9.95/month
Business plan: $19.95/month
11. Mailmunch
Mailmunch is a robust email marketing and lead generation tool. It helps turn your web visitors into leads by engaging with them through nurturing emails.
It offers opt-in forms to capture leads from your website and high-performing landing pages.Also, you can customize your emails and make them more personal to catch your recipient’s attention.
Key features
Opt-in forms
Email Marketing
Email templates
Email automation
Premium Templates
Integration
Marketing Analytics
Pricing
Advanced plan: $19.90/month
Professional plan: $39.90/month
Enterprise plan: $59.90/month
12. OptinMonster
OptinMonster is one of the most reliable lead generation platforms for small businesses, bloggers, marketing agencies, and eCommerce websites.
It makes catching your audience’s attention easier with features like mobile-friendly popups, yes/no forms, custom success messages, and MonsterEffects.
OptinMonster lets you build successful email campaigns to generate quality leads.
Key features
Email marketing
Drag n drop builder
Targeted campaigns
Campaign triggers
Premium Templates
Seamless integrations
Actionable insights
Pricing
Basic plan: $16/month
Plus plan: $32/month
Pro plan: $49/month
Growth plan: $ 82/month
13. MailChimp
MailChimp is a popular email marketing and automation software that is serving globally. Drag and drop email builder is one of its best features.
Mailchimp is an all-in-one tool for marketing professionals to manage and communicate with existing customers and prospects. You can design beautiful email campaigns, manage contacts and analyze business opportunities with powerful analytics.
Key features
Pop up forms
Email automation
Email marketing
Custom Templates
Behavioral targeting
A/B testing
Marketing CRM
Reporting
Pricing
Essential plan: $10/month
Standard plan: $15/month
Premium plan: $287/month
14. Constant Contact
Constant Contact is a digital and email marketing platform helping businesses connect and engage their prospects. It possesses an intuitive interface.
Constant Contact is an affordable tool that is serving globally.
You can set up effective email campaigns with captivating email templates. Plus, you can manage your email campaigns to build a list of potential customers.
Key features
Customer list growth tools
Email marketing
email templates
contact management tools
Real-time reporting
Integrations
Pricing
Core plan: $9.99/month
Plus plan: $45/month
15. Sendinblue
Sendinblue is a marketing and automation tool that offers email marketing and SMS services. It provides features such as email designs, segmentations, and automated workflow.
With its drag & drop builder, you can create compelling emails that will help to improve customer engagement and segment users.
Plus, it proposes builders for landing pages, Facebook ads, and sign-up forms.
Key features
Sign up forms
Chatbox
Landing pages
Email marketing
Email API
CRM
Shared inbox
Marketing automation
Pricing
Lite plan: $25/month
Premium plan: $65/month
The enterprise plan is customizable
16. ActiveCampaign
ActiveCampaign is an email marketing and automation tool. It is a cloud-based software platform serving small-to-mid-sized businesses.
ActiveCampaign is also helping the sales team to grow the business with its robust features like a CRM platform, web analytics, and lead scoring.
It also offers a “conversations & chat” feature, a live chat messaging platform.
Key features
Subscription forms
Drag & drop email builder
Email templates
Landing page templates
Email marketing
Marketing automation
Custom reporting
Integration
Pricing
Lite plan: $29/month
Plus plan: $49/month
Professional plan: $149/month
Enterprise plan: customizable
17. Leadpages
Leadpages is a professional landing page-building tool that best serves small businesses. It helps to attract and connect with a target audience to generate sales-qualified leads.
With Leadpages, you can build websites, lead landing pages, popup forms, and alert bars.
The templates are captivating to catch your prospect’s attention, helping you to grow your customer base.
Key features
Popup forms
Websites builder
Landing pages builder
Alert bars
Mobile responsive site templates
A/B split testing
Integrations
Pricing
Standard plan: $37/month
Pro plan: $74/month
18. LeadBoxer
LeadBoxer is a lead generation and management platform specially designed for the sales team of B2B companies. You can sync CRM to manage and grow your business.
It offers effective features like behavioral analytics, lead scoring, and customer profile enrichment that help generate sales-qualified leads.
With LeadBoxer, you can do lead identification and qualification.
Key features
Sync with CRM
Lead Management
Customer profile enrichment
Lead scoring
Lead capturing
Reporting
Integrations
Pricing
Basic plan: $193/month
Premium plan: $489.95/month
19. Bitrix24
Bitrix24 is an all-in-one software for your sales team to manage customer data and communicate with them. It offers e-learning modules to its customers.
Bitrix24 helps to generate high-quality leads from social media platforms and nurture them for sales.
It offers features such as HD video calls, group chat, and worktime tracking that help to enhance the team’s productivity.
Key features
Live chat
Contact forms
Lead management
Workload management
Visual project management
Task templates
Sales automation
Marketing analytics
Collaboration
Integration
Pricing
Basic plan: $49/month
Standard plan: $99/month
Professional plan: $199/month
Enterprise plan: $399/month
20. Adobe Marketo Engage
Adobe Marketo Engage is a SaaS product for marketers to help them assess marketing processes. It offers an automation feature to scale up marketing efforts.
With its behavior tracking, you can identify potential customers for engagement.
Adobe Marketo Engage helps attract more leads from the website as it offers a personalized user experience to all your web visitors.
Key features
Behavioral tracking
Cross-channel engagement
Marketing automation
Email marketing
Lead management
CRM integration
Pricing
It has five plans; Jumpstart, Select, Prime, Ultimate, and Enterprise.
Adobe Marketo Engage pricing is based on database size, so you need to contact their sales department.
21. Intercom
Intercom is a robust communications platform providing businesses seamless way to connect with their prospects. It is a great tool to engage your website visitors.
Intercom’s communication apps, like chatbots and live chat systems, track your site visitors’ activity and help businesses to generate more leads.
It helps businesses to engage their target audience and convert them for sales.
Key features
Conversational chatbots
Live chat for sales
Smart lead qualification
A/B testing
Customer segments
Reporting
Workload management
Integration
Pricing
Advanced plan: $19.90/month
Professional plan: $39.90/month
Enterprise plan: $59.90/month
That’s it! The 21 best lead generation tools above are to drive more leads, outperform competitors, grow the business, and build a brand.
22. Woorise
Woorise is a powerful lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to help you grow your business from a single platform.
Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.
Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more allowing you to automatically send your new leads to the tools you already use.
Key features
Web forms
Landing page creation
Marketing automation
Email templates
Landing page templates
Email automation
Web analytics
Contact and lead management
Drag and drop builder
Integrations
Pricing
Woorise offers a 14-days free trial.
Basic plan: $29/month
Grow plan: $49/month
Pro plan: $99/month
23. forms.app
forms.app is an online form builder that enables users to create forms, surveys, and quizzes without needing any coding skills. Online forms and surveys are excellent and efficient methods for generating leads for your business. You can easily collect data from your leads by using lead generation surveys, forms, and quizzes.
Key Features:
AI form generator
+4000 ready-made templates
Direct integration with popular tools like Slack, Excel, Mailchimp
Signature and payment collection
Various charming themes
Advanced data analytics
Mobile application
Pricing:
Free forever plan
Basic plan: $25/month
Pro Plan: $35/month
Premium Plan: $99/month
Conclusion
Every business has different requirements and priorities, so you must be particular about which software platform you need.
Before investing your money in software, you should thoroughly identify your current and future goals that you want to attain with the support of software.
Aiming to generate leads faster?
Explore Salesmate, an all-in-one intuitive CRM & automation platform to boost your sales and marketing efforts.
It offers actionable tools like lead generation, lead capturing, email marketing, automations, team collaboration, meeting scheduling, and many more.
Is lead generation software a marketing or a sales tool?
Lead generation involves attracting prospects, engaging them, and converting them to generate revenue. So, it contributes to the work of both the marketing and sales department. Hence, it is considered a tool for both.
What are the ways of lead generation?
You can generate new leads through gated content, offering giveaways, conducting surveys, quizzes, webinars, and digital marketing channels. Also, you can check our blog on lead generation ideas.
How do I generate leads automatically?
Automated email campaigns, chatbots, sign-up web forms, and personalized blog post suggestions are some significant ways to generate leads automatically.
Where can I find quality leads?
You can find quality leads for your business through social media platforms (Facebook, LinkedIn, Twitter, etc.), search ads, content marketing, and SEO tactics.
What is the first step in lead generation?
The foremost step for lead generation includes extensive market research to understand your customer’s behaviors and needs. Also, to discover your competitor’s effective marketing strategies. The aim is to gather the necessary insights to build an actionable lead generation strategy.
Should I implement lead generation software?
Here is the checklist that will help you decide whether you need a lead generation tool or not.
Identify your lead generation method dependency; outbound or inbound?
Define your current business goals, say 50 conversions/month for a year.
Your current expected marketing budget.
Identify your target audience’s pain points and wants.
Find out the social channels where your prospect is spending their time.
Understand the effectiveness of your content marketing efforts and future plans.
Ways of generating marketing and sales qualified leads.
Identify the channels giving the maximum number of marketing-qualified leads.
Do you need features like lead scoring and prospecting in your business?
Check the benefits of using email marketing and automation tools in your business.
Analyze how CRM and automation software can contribute to your business.
What do you want to attain with the support of lead generation software?
Based on your checklist, pick the one that gives all the necessary features and doesn’t burden your pocket.
What are the benefits of using lead generation tools & software?
Key benefits of lead generations software & tools:
Helps to understand the customer better
Automate marketing activities
Helps to capture leads more easily
Provide powerful analytics to improve
Forecasting for better business judgment
Track your customer interactions & engagement
Helps to improve your social media strategy
Lead segmentation
Lead scoring and qualifying
Helps in lead nurturing
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.
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Introducing lead generation software to your business enables you to cut down the time wasted on manual tasks, drive better outcomes of your efforts of getting new leads, and increase sales opportunities.
As 61% of marketers consider lead generation one of the top challenges, lead generation tools augment your business by automating and refining your prospecting process.
To make your decision process more accessible, I have listed the top lead generation tools & software for lead generation with their features and pricing.
What is lead generation software?
Lead generation software is a platform that empowers your marketing and sales team to drive more leads and supports the entire lead generation process.
Lead generation tools enable your team to automate various processes, capture leads from different sources, access customer data, and keep you updated at each stage.
What are the factors for choosing the best lead generation tool?
Selecting the best software for lead generation can become complex if you don’t know your exact requirement.
Do you need advanced features? Or do you want the lead generation tool to integrate with your existing applications?
For every requirement, there’s a different lead generation tool.
So, let’s look at the main factors that make up the best lead generation platform.
1. Easy to operate
Your sales and marketing teams are experts in their field; however, they might not be highly tech-savvy.
The best lead generation software has an intuitive interface and a training course for your team’s better understanding.
2. Affordable
Find out what the base price of your software is and whether they’re charging for any upgrades or add-ons.
For example, if you want a marketing automation feature in your software, you must check how many contacts the subscription plan includes. And additional cost if you want to get more contacts.
3. Offers integrations
Any lead generation software you invest in must offer integration with all business-oriented apps. This helps you save time from switching between multiple platforms.
4. Automation
You can save time and automate essential tasks such as data entry, lead management, analyzing data, lead scoring, and nurturing.
So, look for lead generation tools that provide features that can add more value to your overall business process.
5. Analytics and forecasting
Analytics helps to build an effective lead generation campaign that will drive more high-quality leads for the business.
Any lead generation software with powerful analytics reporting and forecasting features will be great for the business.
Many powerful tools for lead generation in the list below offer multiple features in one.
Let’s start with our list of the top 21 lead generation tools.
21 Best Lead Generation tools & software in 2024
Selecting the best lead generation tool is crucial as it will be responsible for the outcome of your sales team’s efforts. So, ensure you pick the right lead generation software for your company.
Check out each lead generation software’s best features and discover the ideal one for your business.
1. Salesmate
Salesmate is a unified customer platform and lead generation CRM that offers result-driven features such as sales & marketing automation, analytics reports, lead generation, lead management, and many more.
It is an all-in-one solution to capture, prioritize, qualify, nurture and convert leads.
You can streamline your entire lead generation and qualification process with robust features such as Web Forms, Live Chat, Marketing Automation, Lead Scoring, Email Automation, and Meeting Scheduler.
Moreover, Salesmate integrates with 700+ applications, so your team doesn’t have to switch between multiple platforms.
Key features
Pricing
Salesmate offers a 15-days free trial.
2. Zendesk Sell
Zendesk is a sales CRM tool helping businesses to maintain sales pipeline visibility, enhance productivity, and grow revenue.
It offers engagement tools for lead generation and prospecting.
Zendesk Sell’s built-in sales engagement tools will enable you to grow your customer base through email outreach using custom templates.
You can engage and nurture your leads with automation. Such email marketing tools can help you engage better and convert more leads into customers.
Key features
Pricing
3. Salesforce
Salesforce is one of the leading cloud-based CRM and leads management software. It is a user-friendly lead generation tool for managing your sales-qualified leads, customers, and team.
Salesforce lets you build web forms to capture leads from the website or landing pages.
Plus, it integrates with various marketing and sales tools to boost your business and provide better customer service.
Salesforce also provides lead capture forms to capture leads in your system directly.
Key features
Pricing
4. Pipedrive
Pipedrive is an easy-to-use CRM and pipeline management software. It potentially supports generating sales-qualified leads to grow your business.
Pipedrive offers a lead generation tool add-on, namely LeadBooster, starting from $32.50(per company per month, billed annually).
You can capture high-quality leads derived from inbound and outbound marketing efforts.
Key features
Pricing
5. HubSpot CRM
HubSpot CRM is an all-in-one platform that enables your team to chase business opportunities with its powerful insights and reports.
It provides marketing, sales, and CMS hubs to perform business tasks effectively.
HubSpot CRM has features like live chat, email tracking, and a meeting scheduler that contribute to lead generation. Plus, it offers integration with hundreds of business-oriented apps to conduct marketing, sales, and customer support services.
Key features
Pricing
6. EngageBay
EngageBay is a reliable CRM solution for marketing, sales, and customer support teams. It offers extensive support to enhance your lead generation efforts through its marketing suite.
EngageBay provides effective tools such as email marketing, automation, email template builder, social suit, etc., to grow your business.
It offers integration with some of the most useful business-oriented apps.
Key features
Pricing
7. Agile CRM
Agile CRM is a powerful customer relationship management and best marketing automation tool for sales and marketing teams.
It offers suits that have marketing automation, sales enablement, CRM, and help desk capabilities to manage the entire sales pipeline.
It has a marketing automation suite that helps to reach the maximum number of prospective audiences to generate leads for the business.
Key features
Pricing
8. Keap
Keap is a powerful lead generation tool helping businesses to manage customers’ data in one place, building strong communication and relationships with their prospects.
It helps making business handling easier with its automation tool that streamlines all your lead generation, marketing, and sales processes.
It offers useful features like recurring payments, quotes, and invoicing.
Key features
Pricing
9. Beaconstac
Beaconstac is a QR Code generator platform that lets businesses of all sizes create a variety of QR Codes for marketing and lead generation. You can use it to create digital business cards with QR Codes for networking or add relevant types of QR Codes at various customer touchpoints to redirect them to a contact form or even make it a part of your emails.
Beaconstac’s QR Code generator has excellent security features with enterprise-level SSO, GDPR compliance, and SOC2 Type 1 & Type 2 certification. It has an intuitive dashboard, is extremely easy to use, and comes with bulk and custom creation options so that you can adapt to multiple channels for lead generation through one single platform.
Key features
Pricing
10. OnePage CRM
OnePageCRM is a customer relationship management software helping businesses to automate their lead generation efforts and boost sales.
OnePageCRM is effectively serving small and mid-size businesses.
It has a simple interface which makes it easy to use. Manage work anytime, anywhere with OnePageCRM’s iOS and Android mobile apps.
Key features
Pricing
11. Mailmunch
Mailmunch is a robust email marketing and lead generation tool. It helps turn your web visitors into leads by engaging with them through nurturing emails.
It offers opt-in forms to capture leads from your website and high-performing landing pages. Also, you can customize your emails and make them more personal to catch your recipient’s attention.
Key features
Pricing
12. OptinMonster
OptinMonster is one of the most reliable lead generation platforms for small businesses, bloggers, marketing agencies, and eCommerce websites.
It makes catching your audience’s attention easier with features like mobile-friendly popups, yes/no forms, custom success messages, and MonsterEffects.
OptinMonster lets you build successful email campaigns to generate quality leads.
Key features
Pricing
13. MailChimp
MailChimp is a popular email marketing and automation software that is serving globally. Drag and drop email builder is one of its best features.
Mailchimp is an all-in-one tool for marketing professionals to manage and communicate with existing customers and prospects. You can design beautiful email campaigns, manage contacts and analyze business opportunities with powerful analytics.
Key features
Pricing
14. Constant Contact
Constant Contact is a digital and email marketing platform helping businesses connect and engage their prospects. It possesses an intuitive interface.
Constant Contact is an affordable tool that is serving globally.
You can set up effective email campaigns with captivating email templates. Plus, you can manage your email campaigns to build a list of potential customers.
Key features
Pricing
15. Sendinblue
Sendinblue is a marketing and automation tool that offers email marketing and SMS services. It provides features such as email designs, segmentations, and automated workflow.
With its drag & drop builder, you can create compelling emails that will help to improve customer engagement and segment users.
Plus, it proposes builders for landing pages, Facebook ads, and sign-up forms.
Key features
Pricing
16. ActiveCampaign
ActiveCampaign is an email marketing and automation tool. It is a cloud-based software platform serving small-to-mid-sized businesses.
ActiveCampaign is also helping the sales team to grow the business with its robust features like a CRM platform, web analytics, and lead scoring.
It also offers a “conversations & chat” feature, a live chat messaging platform.
Key features
Pricing
17. Leadpages
Leadpages is a professional landing page-building tool that best serves small businesses. It helps to attract and connect with a target audience to generate sales-qualified leads.
With Leadpages, you can build websites, lead landing pages, popup forms, and alert bars.
The templates are captivating to catch your prospect’s attention, helping you to grow your customer base.
Key features
Pricing
18. LeadBoxer
LeadBoxer is a lead generation and management platform specially designed for the sales team of B2B companies. You can sync CRM to manage and grow your business.
It offers effective features like behavioral analytics, lead scoring, and customer profile enrichment that help generate sales-qualified leads.
With LeadBoxer, you can do lead identification and qualification.
Key features
Pricing
19. Bitrix24
Bitrix24 is an all-in-one software for your sales team to manage customer data and communicate with them. It offers e-learning modules to its customers.
Bitrix24 helps to generate high-quality leads from social media platforms and nurture them for sales.
It offers features such as HD video calls, group chat, and worktime tracking that help to enhance the team’s productivity.
Key features
Pricing
20. Adobe Marketo Engage
Adobe Marketo Engage is a SaaS product for marketers to help them assess marketing processes. It offers an automation feature to scale up marketing efforts.
With its behavior tracking, you can identify potential customers for engagement.
Adobe Marketo Engage helps attract more leads from the website as it offers a personalized user experience to all your web visitors.
Key features
Pricing
It has five plans; Jumpstart, Select, Prime, Ultimate, and Enterprise.
Adobe Marketo Engage pricing is based on database size, so you need to contact their sales department.
21. Intercom
Intercom is a robust communications platform providing businesses seamless way to connect with their prospects. It is a great tool to engage your website visitors.
Intercom’s communication apps, like chatbots and live chat systems, track your site visitors’ activity and help businesses to generate more leads.
It helps businesses to engage their target audience and convert them for sales.
Key features
Pricing
That’s it! The 21 best lead generation tools above are to drive more leads, outperform competitors, grow the business, and build a brand.
22. Woorise
Woorise is a powerful lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to help you grow your business from a single platform.
Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.
Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more allowing you to automatically send your new leads to the tools you already use.
Key features
Pricing
Woorise offers a 14-days free trial.
23. forms.app
forms.app is an online form builder that enables users to create forms, surveys, and quizzes without needing any coding skills. Online forms and surveys are excellent and efficient methods for generating leads for your business. You can easily collect data from your leads by using lead generation surveys, forms, and quizzes.
Key Features:
Pricing:
Free forever plan
Basic plan: $25/month
Pro Plan: $35/month
Premium Plan: $99/month
Conclusion
Every business has different requirements and priorities, so you must be particular about which software platform you need.
Before investing your money in software, you should thoroughly identify your current and future goals that you want to attain with the support of software.
Aiming to generate leads faster?
Explore Salesmate, an all-in-one intuitive CRM & automation platform to boost your sales and marketing efforts.
It offers actionable tools like lead generation, lead capturing, email marketing, automations, team collaboration, meeting scheduling, and many more.
Frequently Asked Questions
Is lead generation software a marketing or a sales tool?
Lead generation involves attracting prospects, engaging them, and converting them to generate revenue. So, it contributes to the work of both the marketing and sales department. Hence, it is considered a tool for both.
What are the ways of lead generation?
You can generate new leads through gated content, offering giveaways, conducting surveys, quizzes, webinars, and digital marketing channels. Also, you can check our blog on lead generation ideas.
How do I generate leads automatically?
Automated email campaigns, chatbots, sign-up web forms, and personalized blog post suggestions are some significant ways to generate leads automatically.
Where can I find quality leads?
You can find quality leads for your business through social media platforms (Facebook, LinkedIn, Twitter, etc.), search ads, content marketing, and SEO tactics.
What is the first step in lead generation?
The foremost step for lead generation includes extensive market research to understand your customer’s behaviors and needs. Also, to discover your competitor’s effective marketing strategies. The aim is to gather the necessary insights to build an actionable lead generation strategy.
Should I implement lead generation software?
Here is the checklist that will help you decide whether you need a lead generation tool or not.
Based on your checklist, pick the one that gives all the necessary features and doesn’t burden your pocket.
What are the benefits of using lead generation tools & software?
Key benefits of lead generations software & tools:
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.