AI sales assistants are changing the game. They handle repetitive tasks, personalize outreach, and predict which deals will close.
That's why companies are all in.
The AI sales assistant software market is worth $2.12 billion today. With a 24.2% CAGR, it will reach $35.47 billion by 2037.
Sales teams using AI move faster, engage better, and close more deals.
This guide breaks down what AI sales assistants are, why they matter, and which ones to use in 2025.
Let's dive in.
What is an AI sales assistant?
An AI-powered sales assistant is a smart tool for automating repetitive tasks, managing customer interactions, and optimizing sales processes.
No more chasing leads, updating the CRM, or figuring out who to follow up with.
AI sales assistant software tools use machine learning and predictive analytics to automate outreach, qualify leads, and analyze real-time sales conversations.
They're not just helpful—they're changing how sales managers and reps work. According to RAIN Group, here's where they make the biggest impact:
What can AI sales assistants do?
- Write and improve sales emails: AI drafts, personalizes, and refines emails based on what works.
- Automate follow-ups: AI keeps leads engaged, so no one slips through the cracks.
- Find and enrich leads: AI pulls data from multiple sources to give you a complete prospect profile.
- Score and prioritize leads: AI sales agents leverage data to rank leads based on engagement, buying signals, and conversion potential. This helps it identify top prospects for engagement activities like successful sales calls and emails.
- Analyze calls and provide coaching: AI listens to your sales calls, detects objections, and suggests real-time improvements.
- Take notes and suggest next steps: AI transcribes calls, summarizes insights, and tells you what to do next.
With so many assistants for your mundane tasks, AI is changing how sales teams work, but do you think AI will replace reps?
How to pick the right AI sales assistant?
Not all AI sales assistants are created equal. Some automate outreach, others qualify leads, and a few even coach your team in real time.
The key is choosing one that solves your biggest sales challenge.
Ask yourself:
- What's my biggest sales challenge?
Do you need help with lead generation, outreach, call coaching, or forecasting? Pick a tool that tackles your biggest bottleneck.
- Does it integrate with my CRM and sales stack?
A good AI sales assistant should seamlessly integrate with tools such as CRM (Customer Relationship Management) software, email outreach platforms, and inbound calling software.
- Does it offer AI-driven insights, not just automation?
Some tools only automate tasks, while others analyze sales data, score leads, and recommend the next steps. Choose tools that prioritize intelligence over efficiency.
- Is it scalable as my team grows?
A tool that works for a small team might not cut it for a fast-growing sales operation. Look for flexible pricing and advanced features.
- Can I test it before committing?
Free trials and demos let you see the real impact before you invest. Always test before you buy.
Now that you know what to look for, let's dive into the best AI sales assistants to help you sell smarter.
Best AI sales assistants in 2025 (Comparison guide)
These AI-powered sales tools simplify sales by handling repetitive tasks, providing predictive sales analytics, and enabling AI-driven sales engagement.
After exploring a variety of AI sales assistant platforms, I found these to be the most effective.
Here's what makes them stand out:
| AI Sales Assistant | Best for | Pricing |
|---|
| Sandy AI (Salesmate) | AI-powered CRM assistant for automation | Included in Salesmate (custom pricing) |
| Apollo.io | B2B data enrichment and prospecting | Starts at $79/month |
| Clay | AI-driven outbound sales and data automation | Starts at $134/month (billed annually) |
| Regie.ai | AI-powered content generation for sales outreach | By request |
| Lavender | AI email assistant for sales teams | Starts at $27/month |
| Instantly | AI-powered cold email automation | Custom pricing |
| Linked Helper | LinkedIn outreach automation | Starts at $15/month |
| Conversica | AI-powered digital sales assistants | Custom pricing based on team needs |
| Outreach | AI-powered sales execution and forecasting | Custom pricing |
| Dialpad | AI-powered sales call coaching | Starts at $15/month |
| Avoma | AI-powered meeting assistant for sales teams | Starts at $19/month |
| Fathom | AI-powered transcription and meeting intelligence | Starts at $15/month |
Each of these smart sales assistants brings something unique to the table.
But how exactly do they help sales managers work smarter?
Let's break it down.
1. Sandy AI (Salesmate)
Sandy AI is Salesmate's built-in AI-powered sales assistant that simplifies CRM automation, eliminates manual data entry, and enhances sales workflows.
Instead of spending time navigating records, crafting emails, or summarizing conversations, sales teams can ask Sandy AI to handle it in seconds.
With features like AI-powered email writing, call transcription, predictive sales analytics, and AI-driven deal insights, Sandy AI ensures sales reps focus on selling rather than admin work.
The virtual AI sales assistant is integrated directly into Salesmate, requires no setup, and works right out of the box.
Salesmate is an all-in-one AI-powered CRM for businesses looking to streamline sales automation, customer engagement, and lead management.
Combining AI, automation, and analytics makes it a must-have for businesses aiming for faster sales cycles and higher revenue.
Standout features:
- AI-driven deal insights to spot risks and opportunities
- Smart email creation and replies for personalized outreach
- AI-powered CRM automation for meeting booking and calendar updates
- Call transcription and conversation summaries for faster follow-ups
- Conversational AI to navigate CRM, schedule tasks, and update records instantly
Pricing: Included with Salesmate (custom pricing based on plan)
Pros:
- Great with streamlining marketing, sales, and support tasks
- Automates key sales processes without external tools
Cons:
Your AI-powered sales partner
Automate follow-ups, qualify leads instantly, and gain real-time insights to close deals faster with Sandy AI.
2. Apollo.io
Apollo.io is an AI-powered sales platform that helps teams find, connect with, and convert high-value prospects faster.
It combines B2B data, AI-driven lead scoring, predictive sales analytics, and CRM automation in one platform.
Apollo.io's B2B database contains over 210 million verified contacts, enabling sales teams to identify intent-driven prospects, automate outreach, and optimize sales workflows.
Conversions.
Standout features:
- AI-powered lead scoring based on engagement and buying intent
- Automated email and LinkedIn outreach for faster prospecting
- Chrome extension for real-time contact discovery on LinkedIn
- AI-assisted call transcription, coaching, and follow-ups
- Deep integrations with CRMs like HubSpot and Salesforce
Pricing: Starts at $79/month with professional plan.
Pros:
- Massive B2B contact database
- Powerful sales automation tools
Cons:
- Inconsistent contact data accuracy
- Steep learning curve initially
3. Clay
Clay is an AI-driven GTM platform that combines data enrichment, AI-powered research, and workflow automation to help teams build and execute smarter outbound campaigns.
Instead of manually searching for prospect data, Clay pulls real-time insights from 100+ premium data sources, helping sales teams act on accurate, up-to-date information.
It's a great tool for sales, marketing, and revenue teams that want to streamline data-driven outbound marketing, personalize outreach at scale, and automate GTM workflows.
Standout features:
- AI-powered lead research and enrichment across 100+ data sources
- Real-time data updates to keep CRM and marketing automation fresh
- AI-driven outreach personalization based on prospect insights
- Workflow automation to trigger outreach at the right time
- Seamless integration with CRMs, sales engagement, and ad platforms
Pricing: Starts at $134/month billed annually (free plan available)
Pros:
- Powerful data enrichment tools
- Highly customizable lead filtering
Cons:
- Steep learning curve for beginners
- Expensive for small businesses & complex credit-based pricing model
4. Regie.ai
Regie.ai is an AI-powered content platform that helps sales teams create high-performing outreach campaigns.
This AI-powered co-pilot helps reps create personalized, high-performing outreach without heavy lifting.
It enables automating research, suggests the best messaging, and embeds directly into rep workflows for seamless prospecting.
Unlike generic AI content tools, Regie.ai is built specifically for sales teams. It combines generative AI with industry best practices to tailor outreach messages based on prospect data, sales engagement strategies, and conversion trends.
Standout features:
- AI-generated email sequences designed for engagement
- Auto-personalization based on real-time prospect insights
- Built-in A/B testing to optimize messaging
- Sales content playbooks with industry-specific templates
- Seamless integration with CRMs and sales engagement platforms
Pricing: By request
Pros:
- Personalization at scale
- Easy-to-use interface
Cons:
- AI-generated content quality issues
- Lack of advanced analytics
5. Lavender
Lavender is an AI-powered sales email coach designed to help reps write emails that get more replies and book more meetings.
The sales assistant guides teams in real time and provides feedback on clarity, tone, personalization, and structure in your inbox.
With AI-driven scoring, instant optimization suggestions, and sales-specific insights, Lavender helps sales reps craft high-converting emails faster.
Standout features:
- AI-powered email scoring based on readability, tone, and engagement data
- Real-time coaching to refine email tone, structure, and personalization
- AI-generated email drafts with data-backed recommendations
- Mobile preview tool to ensure optimal email formatting across devices
- Performance tracking and team-wide analytics for continuous improvement
Pricing: Starts at $27/month.
Pros:
- Easy-to-use interface
- Improves personalization & engagement
Cons:
- Occasional software bugs
- Limited AI-generated improvements
Insightful: 21 AI sales tools to boost sales in 2025 [Reviewed & tested].
6. Instantly
Instantly is an AI-powered cold email and lead engagement platform that helps businesses find, contact, and close high-value prospects at scale.
It enables users to launch personalized outreach campaigns, optimize deliverability, and manage conversations seamlessly from one platform.
With advanced lead filtering, AI-driven personalization, and campaign analytics, every email instantly ensures that it lands in the primary inbox and drives real engagement.
Standout features:
- Unlimited email account integration for high-volume outreach
- AI-powered email optimization to improve deliverability and response rates
- Lead enrichment and personalization prompts to craft tailored messaging
- Unified inbox (Unibox) to manage and categorize lead conversations
- Advanced campaign analytics to track opportunities, pipeline, and conversions
Pricing: Custom pricing based on plan and usage
Pros:
- Easy to use platform
- Responsive customer support
Cons:
- Limited feature set
- Expensive pricing plans
7. Linked Helper
Linked Helper is an AI-powered LinkedIn automation tool designed to help businesses streamline outreach, generate leads, and build meaningful connections.
Unlike browser extensions, it operates as a standalone application, ensuring better security and compliance with LinkedIn policies.
With automated messaging, profile engagement, data scraping, and CRM integration, Linked Helper helps sales and marketing teams scale LinkedIn prospecting efforts while maintaining a personalized touch.
Standout features:
- Automated LinkedIn outreach with connection requests, follow-ups, and smart messaging
- AI-powered reply detection to pause campaigns when a lead responds
- Lead scraping and enrichment to extract contact details from LinkedIn profiles
- Post engagement automation to like, comment, and tag users for better reach
Pricing:
- Free trial: 14 days
- Standard plan: $15/month
- Pro plan: $45/month
Pros:
- Seamless LinkedIn automation
- Strong customer support
Cons:
- Steep learning curve
- Limited feature set
8. Conversica
Conversica is a conversational AI for sales that automates multi-channel engagement through human-like AI sales assistants.
Unlike traditional chatbots, Conversica's Revenue Digital Agents™ engage leads, qualify prospects, and accelerate the sales pipeline through AI-driven email, chat, and SMS conversations.
Standout features:
- AI-powered digital agents that engage leads and customers in natural conversations
- Multi-channel AI outreach across email, chat, and SMS
- AI-driven lead qualification and sales pipeline acceleration
- Automated follow-ups to nurture leads and improve conversions
- Seamless CRM and tech stack integrations for streamlined workflows
Pricing: Custom pricing based on team and business needs
Pros:
- Time-saving automation
- Seamlessly integrates with CRMs and tech stacks
Cons:
- Inaccuracy in responses
- AI-generated messages feel robotic
Turn leads into revenue
Gain deep insights into your customer journey to qualify leads faster, engage the right prospects, and easily close more deals. CTA: Explore Analytics
9. Outreach
Outreach is an AI-powered sales execution platform that helps teams automate prospecting, manage deals, and optimize sales performance.
With AI-driven forecasting, real-time coaching, and predictive deal insights, Outreach enables reps to focus on high-impact activities while ensuring pipeline accuracy.
Combining engagement automation, workflow intelligence, and AI-guided sales actions, Outreach empowers sales teams to close more deals, improve forecasting, and drive predictable revenue growth.
Standout features:
- AI-driven deal health analysis and predictive sales forecasting
- Automated, multi-channel outreach sequences with personalization
- Real-time AI coaching to guide reps through conversations
- Engagement tracking with detailed analytics and reporting
- Seamless integrations with CRMs, email platforms, and calling tools
Pricing: Custom pricing
Pros:
- Strong reporting and analytics
- Ease of use
Cons:
- Steep learning curve
- Dialer inconsistencies
10. Dialpad
Dialpad offers a real-time AI-powered assistant that helps teams handle live sales conversations.
DialpadGPT's proprietary AI model powers this smart sales assistant, which provides real-time coaching, AI-assisted call analysis, and sentiment tracking.
Standout features:
- AI-powered call coaching for real-time objection handling and suggested responses
- Automated call transcriptions to document every conversation instantly
- Sentiment analysis that tracks prospect engagement and adjusts messaging based on real-time insights
- AI-powered post-call summaries & action items
- Seamless CRM integration
Pricing: Starts at $15/month
Pros:
- Easy setup & user-friendly UI
- Strong collaboration tools
Cons:
- More expensive compared to basic VoIP services
- Occasional call issues
11. Avoma
Avoma is an AI-enabled meeting assistant and revenue intelligence platform that helps sales teams automate note-taking, analyze conversations, and optimize deal execution.
Instead of manually recording and summarizing meetings, Avoma transcribes discussions, highlights key insights, and syncs data directly to your CRM.
Beyond note-taking, Avoma provides real-time coaching, AI-driven deal insights, and conversation analytics, helping teams improve their sales pitches, handle objections, and proactively track deal risks.
Standout features:
- AI-powered meeting transcription and summary generation
- Real-time coaching and conversation intelligence for sales calls
- AI-driven talk-to-listen ratio analysis for sales effectiveness
- Deal risk alerts and AI-powered forecasting insights
- Seamless CRM integration for automated note syncing and follow-ups
Pricing: AI meeting assistant starts at $19/month
Pros:
- Conversation & revenue intelligence
- Multi-language support
Cons:
- Minor bugs & feature limitations
- Limited analytics customization
12. Fathom
Fathom is an AI-powered meeting assistant that records, transcribes, and summarizes calls instantly, so teams never have to take notes again.
The platform syncs meeting summaries to your CRM, extracts key insights, and allows users to share specific call clips instead of long transcripts.
With real-time transcription, AI-generated action items, and easy integration with business tools, Fathom ensures that every conversation is captured and turned into actionable insights.
Standout features:
- AI-powered transcription with real-time note-taking
- Instant meeting summaries categorized by key discussion points
- Actionable insights and AI-generated follow-ups
- CRM integration for automatic logging of call notes
- Searchable call database for quick reference and training
Pricing: Paid plans start at $15/month
Pros:
- Supports multiple video platforms
- Instant post-meeting summaries
Cons:
- Meeting management limitations
- Lacks advanced customization
Interesting read: AI for sales: Accelerating your sales process in 2025!.
How to get started with an AI sales assistant?
AI is here to enhance your sales process and here's how to make it work:
- Identify the sales bottlenecks: Identify tasks that slow your team down, such as lead qualification, CRM updates, and follow-ups, so you can better determine what kind of AI sales assistance you need.
- Select the right AI sales assistant tool: Match AI features to your needs. Look for seamless CRM integration and automation that fits your workflow.
- Ensure smooth adoption: AI works best when reps know how to use it. Show them how it enhances decision-making, not replaces it.
- Refine AI's accuracy: AI learns over time. Monitor its outputs, refine workflows, and feed it better data for smarter predictions.
- Measure performance: Track AI-driven impact on conversions, outreach, and sales cycles to see real ROI.
AI sales assistants are just the beginning. The next wave of AI innovations will advance automation, personalization, and predictive analytics. Let's explore what's next.
Also read: How to write a follow up email to win replies in 2025? [Guide].
The future of AI sales assistants
AI sales assistants are evolving fast. They won't just automate sales—they'll independently predict, personalize, and even run entire deal cycles.
Here's what's coming:
- Hyper-personalized sales pitches: AI will analyze behavior, preferences, and past interactions to craft custom pitches that feel tailor-made for every prospect.
- Real-time AI voice assistants: AI will handle live calls, qualify leads, and counter objections with human-like conversation skills—freeing reps to focus on closing.
- Agentic AI: AI won't just assist; it will become a self-learning sales agent, managing outreach, follow-ups, and deal progression with little human input.
- Advanced buyer intent tracking: AI detects buying signals before a prospect shows interest, helping sales teams contact them at the perfect moment.
Conclusion
AI sales assistants are redefining how deals get done.
The best AI sales assistant is the one that fits your team's biggest challenge—whether it's lead enrichment, email coaching, or forecasting. The sooner you adopt AI, the faster you'll boost performance and close more deals.
Want to eliminate CRM friction, automate sales tasks, and gain AI-driven insights? Try Salesmate and watch your sales process transform.
Frequently asked questions
1. How much do AI sales reps make?
AI doesn't take a paycheck, but it delivers results. Companies using sales AI assistant see up to 27% higher productivity, reducing the need for extra hires and lowering labor costs.
2. What does an AI assistant do in sales?
AI sales assistants handle the busy work by automating lead qualification, personalizing outreach, and analyzing calls so reps can focus on closing deals.
3. Can AI replace salespeople?
AI is a tool, not a replacement for those who know how to do smart work. It handles repetitive tasks, but human reps drive relationships, close big deals, and make strategic decisions.
4. How do sales AI assistants integrate with existing workflows?
AI sales tools integrate seamlessly with your CRM, email, and sales stack, automating workflows without disrupting your process.
5. What are the risks of relying on AI in sales?
AI is only as smart as the data it's fed. Poor data leads to bad decisions, and too much automation can weaken the human touch. Hence, the key is balance.
Key Takeaways:
AI sales assistants help teams boost team productivity.
Companies using AI sales assistant software see shorter sales cycles, better engagement, and higher revenue.
The right sales assistant AI tool can transform your sales strategy by improving efficiency and decision-making.
Unified AI solutions simplify sales by combining CRM, automation, and analytics in one place.
AI sales assistants are changing the game. They handle repetitive tasks, personalize outreach, and predict which deals will close.
That's why companies are all in.
The AI sales assistant software market is worth $2.12 billion today. With a 24.2% CAGR, it will reach $35.47 billion by 2037.
Sales teams using AI move faster, engage better, and close more deals.
This guide breaks down what AI sales assistants are, why they matter, and which ones to use in 2025.
Let's dive in.
What is an AI sales assistant?
An AI-powered sales assistant is a smart tool for automating repetitive tasks, managing customer interactions, and optimizing sales processes.
No more chasing leads, updating the CRM, or figuring out who to follow up with.
AI sales assistant software tools use machine learning and predictive analytics to automate outreach, qualify leads, and analyze real-time sales conversations.
They're not just helpful—they're changing how sales managers and reps work. According to RAIN Group, here's where they make the biggest impact:
What can AI sales assistants do?
With so many assistants for your mundane tasks, AI is changing how sales teams work, but do you think AI will replace reps?
How to pick the right AI sales assistant?
Not all AI sales assistants are created equal. Some automate outreach, others qualify leads, and a few even coach your team in real time.
The key is choosing one that solves your biggest sales challenge.
Ask yourself:
Do you need help with lead generation, outreach, call coaching, or forecasting? Pick a tool that tackles your biggest bottleneck.
A good AI sales assistant should seamlessly integrate with tools such as CRM (Customer Relationship Management) software, email outreach platforms, and inbound calling software.
Some tools only automate tasks, while others analyze sales data, score leads, and recommend the next steps. Choose tools that prioritize intelligence over efficiency.
A tool that works for a small team might not cut it for a fast-growing sales operation. Look for flexible pricing and advanced features.
Free trials and demos let you see the real impact before you invest. Always test before you buy.
Now that you know what to look for, let's dive into the best AI sales assistants to help you sell smarter.
Best AI sales assistants in 2025 (Comparison guide)
These AI-powered sales tools simplify sales by handling repetitive tasks, providing predictive sales analytics, and enabling AI-driven sales engagement.
After exploring a variety of AI sales assistant platforms, I found these to be the most effective.
Here's what makes them stand out:
Each of these smart sales assistants brings something unique to the table.
But how exactly do they help sales managers work smarter?
Let's break it down.
1. Sandy AI (Salesmate)
Sandy AI is Salesmate's built-in AI-powered sales assistant that simplifies CRM automation, eliminates manual data entry, and enhances sales workflows.
Instead of spending time navigating records, crafting emails, or summarizing conversations, sales teams can ask Sandy AI to handle it in seconds.
With features like AI-powered email writing, call transcription, predictive sales analytics, and AI-driven deal insights, Sandy AI ensures sales reps focus on selling rather than admin work.
The virtual AI sales assistant is integrated directly into Salesmate, requires no setup, and works right out of the box.
Salesmate is an all-in-one AI-powered CRM for businesses looking to streamline sales automation, customer engagement, and lead management.
Combining AI, automation, and analytics makes it a must-have for businesses aiming for faster sales cycles and higher revenue.
Standout features:
Pricing: Included with Salesmate (custom pricing based on plan)
Pros:
Cons:
Your AI-powered sales partner
Automate follow-ups, qualify leads instantly, and gain real-time insights to close deals faster with Sandy AI.
2. Apollo.io
Apollo.io is an AI-powered sales platform that helps teams find, connect with, and convert high-value prospects faster.
It combines B2B data, AI-driven lead scoring, predictive sales analytics, and CRM automation in one platform.
Apollo.io's B2B database contains over 210 million verified contacts, enabling sales teams to identify intent-driven prospects, automate outreach, and optimize sales workflows.
Conversions.
Standout features:
Pricing: Starts at $79/month with professional plan.
Pros:
Cons:
3. Clay
Clay is an AI-driven GTM platform that combines data enrichment, AI-powered research, and workflow automation to help teams build and execute smarter outbound campaigns.
Instead of manually searching for prospect data, Clay pulls real-time insights from 100+ premium data sources, helping sales teams act on accurate, up-to-date information.
It's a great tool for sales, marketing, and revenue teams that want to streamline data-driven outbound marketing, personalize outreach at scale, and automate GTM workflows.
Standout features:
Pricing: Starts at $134/month billed annually (free plan available)
Pros:
Cons:
4. Regie.ai
Regie.ai is an AI-powered content platform that helps sales teams create high-performing outreach campaigns.
This AI-powered co-pilot helps reps create personalized, high-performing outreach without heavy lifting.
It enables automating research, suggests the best messaging, and embeds directly into rep workflows for seamless prospecting.
Unlike generic AI content tools, Regie.ai is built specifically for sales teams. It combines generative AI with industry best practices to tailor outreach messages based on prospect data, sales engagement strategies, and conversion trends.
Standout features:
Pricing: By request
Pros:
Cons:
5. Lavender
Lavender is an AI-powered sales email coach designed to help reps write emails that get more replies and book more meetings.
The sales assistant guides teams in real time and provides feedback on clarity, tone, personalization, and structure in your inbox.
With AI-driven scoring, instant optimization suggestions, and sales-specific insights, Lavender helps sales reps craft high-converting emails faster.
Standout features:
Pricing: Starts at $27/month.
Pros:
Cons:
6. Instantly
Instantly is an AI-powered cold email and lead engagement platform that helps businesses find, contact, and close high-value prospects at scale.
It enables users to launch personalized outreach campaigns, optimize deliverability, and manage conversations seamlessly from one platform.
With advanced lead filtering, AI-driven personalization, and campaign analytics, every email instantly ensures that it lands in the primary inbox and drives real engagement.
Standout features:
Pricing: Custom pricing based on plan and usage
Pros:
Cons:
7. Linked Helper
Linked Helper is an AI-powered LinkedIn automation tool designed to help businesses streamline outreach, generate leads, and build meaningful connections.
Unlike browser extensions, it operates as a standalone application, ensuring better security and compliance with LinkedIn policies.
With automated messaging, profile engagement, data scraping, and CRM integration, Linked Helper helps sales and marketing teams scale LinkedIn prospecting efforts while maintaining a personalized touch.
Standout features:
Pricing:
Pros:
Cons:
8. Conversica
Conversica is a conversational AI for sales that automates multi-channel engagement through human-like AI sales assistants.
Unlike traditional chatbots, Conversica's Revenue Digital Agents™ engage leads, qualify prospects, and accelerate the sales pipeline through AI-driven email, chat, and SMS conversations.
Standout features:
Pricing: Custom pricing based on team and business needs
Pros:
Cons:
Turn leads into revenue
Gain deep insights into your customer journey to qualify leads faster, engage the right prospects, and easily close more deals. CTA: Explore Analytics
9. Outreach
Outreach is an AI-powered sales execution platform that helps teams automate prospecting, manage deals, and optimize sales performance.
With AI-driven forecasting, real-time coaching, and predictive deal insights, Outreach enables reps to focus on high-impact activities while ensuring pipeline accuracy.
Combining engagement automation, workflow intelligence, and AI-guided sales actions, Outreach empowers sales teams to close more deals, improve forecasting, and drive predictable revenue growth.
Standout features:
Pricing: Custom pricing
Pros:
Cons:
10. Dialpad
Dialpad offers a real-time AI-powered assistant that helps teams handle live sales conversations.
DialpadGPT's proprietary AI model powers this smart sales assistant, which provides real-time coaching, AI-assisted call analysis, and sentiment tracking.
Standout features:
Pricing: Starts at $15/month
Pros:
Cons:
11. Avoma
Avoma is an AI-enabled meeting assistant and revenue intelligence platform that helps sales teams automate note-taking, analyze conversations, and optimize deal execution.
Instead of manually recording and summarizing meetings, Avoma transcribes discussions, highlights key insights, and syncs data directly to your CRM.
Beyond note-taking, Avoma provides real-time coaching, AI-driven deal insights, and conversation analytics, helping teams improve their sales pitches, handle objections, and proactively track deal risks.
Standout features:
Pricing: AI meeting assistant starts at $19/month
Pros:
Cons:
12. Fathom
Fathom is an AI-powered meeting assistant that records, transcribes, and summarizes calls instantly, so teams never have to take notes again.
The platform syncs meeting summaries to your CRM, extracts key insights, and allows users to share specific call clips instead of long transcripts.
With real-time transcription, AI-generated action items, and easy integration with business tools, Fathom ensures that every conversation is captured and turned into actionable insights.
Standout features:
Pricing: Paid plans start at $15/month
Pros:
Cons:
How to get started with an AI sales assistant?
AI is here to enhance your sales process and here's how to make it work:
AI sales assistants are just the beginning. The next wave of AI innovations will advance automation, personalization, and predictive analytics. Let's explore what's next.
The future of AI sales assistants
AI sales assistants are evolving fast. They won't just automate sales—they'll independently predict, personalize, and even run entire deal cycles.
Here's what's coming:
Conclusion
AI sales assistants are redefining how deals get done.
The best AI sales assistant is the one that fits your team's biggest challenge—whether it's lead enrichment, email coaching, or forecasting. The sooner you adopt AI, the faster you'll boost performance and close more deals.
Want to eliminate CRM friction, automate sales tasks, and gain AI-driven insights? Try Salesmate and watch your sales process transform.
Frequently asked questions
1. How much do AI sales reps make?
AI doesn't take a paycheck, but it delivers results. Companies using sales AI assistant see up to 27% higher productivity, reducing the need for extra hires and lowering labor costs.
2. What does an AI assistant do in sales?
AI sales assistants handle the busy work by automating lead qualification, personalizing outreach, and analyzing calls so reps can focus on closing deals.
3. Can AI replace salespeople?
AI is a tool, not a replacement for those who know how to do smart work. It handles repetitive tasks, but human reps drive relationships, close big deals, and make strategic decisions.
4. How do sales AI assistants integrate with existing workflows?
AI sales tools integrate seamlessly with your CRM, email, and sales stack, automating workflows without disrupting your process.
5. What are the risks of relying on AI in sales?
AI is only as smart as the data it's fed. Poor data leads to bad decisions, and too much automation can weaken the human touch. Hence, the key is balance.
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.