I've helped grow a loyal customer base by combining strong sales strategies with deep customer trust, turning first-time buyers into lifelong advocates.
Sell Through Education, Not Pressure
Today's buyers are smarter and more skeptical. Instead of pushing a sale, I focus on educating customers.
At Bully Max, we use real customer stories, expert-backed content, and transparent product benefits to show value rather than talk about it.
When customers feel informed and empowered, they buy with confidence and come back.
Here are my top most successful tactics, which drive immense results:
Generic sales pitches don't work anymore. I've found that using customer data to tailor messages makes a huge difference.
For example, in our case, if someone buys a puppy formula, we follow up with nutrition tips and product recommendations based on their dog's breed and age. This builds trust and keeps them engaged without feeling like they're being sold to.
People trust people more than they trust brands. That's why we focus on turning our happiest customers into advocates.
We encourage user-generated content, testimonials, and referral programs where existing customers spread the word.
When a real person shares their success story, it's way more powerful than any sales pitch.
3. Reverse-engineer competitor weaknesses
Brooke Webber, Head of Marketing & Sales at Ninja Patches | LinkedIn
One of the best sales strategies I use is reverse-engineering competitor weaknesses into compelling value hooks.
Instead of just competing on price or speed, I make sure we highlight where others fall short—before customers even notice.
I analyzed competitor sales scripts and looked for patterns in their mistakes.
Maybe they overpromise on turnaround times but struggle with quality control.
Maybe their iron-on patches peel off after a few washes.
Once I spotted these weaknesses, I trained our sales team to position our strengths in a way that made the comparison clear.
Instead of saying, "We're better," we'd say, "We guarantee durability because we use higher thread counts and premium adhesives."
That way, customers understood the difference without us ever mentioning the competition directly.
This approach became the foundation of a data backed sales playbook.
We collected real customer feedback from people who had switched to us after a bad experience elsewhere.
These case studies became powerful proof points, making our value obvious without a hard sell.
This resulted in stronger trust from prospects, shorter sales cycles, and a team that sells with confidence because they know exactly what sets us apart.
4. Humanize your brand through personal connections
Daria Shevchenko, CMO at Snov.io | LinkedIn
I believe that simply selling and connecting through your brand's promotion is a strategy of the past.
People want to see and talk to people and real personalities.
That's why polished advertising no longer works, and the same goes for strictly communicating with customers through your brand.
Therefore, I believe that sales leaders should create and develop a personal brand. I'm also trying to implement this within my team.
I encourage them to be active on social media and produce content that potential customers can relate to, for instance, tips about our platform or valuable marketing information.
But what's important is that they showcase their personality and build a social media presence that people can connect with.
This is how you lay the foundation for a long-term relationship based on emotional connection with your clients.
A salesperson is not just that anymore; they're a trusted voice within the industry.
And people need to see that!
Your potential buyers don't want to talk to (or buy from) a lifeless brand. They seek authenticity and humanness and wish to engage with real people.
5. Use data to craft ultra-specific sales pitches
Carmen Mendoza, Account Executive at Booking Agent Info | LinkedIn
Using our platform of thousands of celebrity talent that includes rich representation data, endorsement history data, social media data, etc., we craft ultra-specific sales pitches.
The use of social media engagement data can help determine which celebrities are most popular with a client's target audience, enabling more successful partnerships.
We helped one of our clients, a major beverage company, partner with a celebrity who had an ideal social media demographic match. This resulted in a 30% increase in brand engagement for the campaign.
Another winning approach is creating long-lasting relationships founded on trust and mutual benefit.
I have found that open communication and a solid understanding of our client's changing needs are the keys to success.
For example, we partnered with a tech company seeking to reach new target markets.
Based on their comments, we conducted regular check-ins and strategized, which led us to hire a celebrity with a long history of philanthropy. We reasoned that their brand values aligned with our own.
Not only did this enhance their brand image, but it also created an uplifting, ongoing sentiment.
6. Ask strategic questions to uncover opportunities
Sandy Meier, head of marketing at Contentellect | LinkedIn
Well, let's take a look at strategic questioning so basic blog requests from a client can transform into comprehensive growth opportunities for us both by asking,
- What metrics define success for your content?
- How does this piece fit into your broader business narrative, and which audience segments are we truly targeting?
I believe these types of probing dialogues often reveal other needs, such as the client needing a full content ecosystem that combines SEO-optimized blogs with case studies and thought leadership pieces.
By exploring their company's industry positioning, the competitive landscape, and their growth targets, I can then better uncover opportunities for more integrated strategies that will deliver exponentially more value for them than just isolated blog posts.
The thought: Being curious is cool.
7. Prioritize hyper-personalization and follow-ups
Tracie Crites, Chief Marketing Officer at Heavy Equipment Appraisal | LinkedIn
When it comes to sales strategies, one key factor that drives results is personalization.
The more we tailor our outreach to our prospects' individual needs and pain points, the better our performance will be.
I've seen our conversion rates jump by nearly 30% after implementing hyper-targeted campaigns, which take into account a customer's industry, challenges, and buying behavior.
It's about moving away from a one-size-fits-all approach and really honing in on what makes each prospect unique.
Another winning tactic is the power of follow-up.
The data shows that 80% of sales require at least five follow-ups, but women in sales often excel at nurturing relationships over time.
I've built strategies that involve consistent but non-intrusive follow-ups, which has helped our team close 15% more deals annually.
In 2025, the future is about using tech to build stronger, more personalized connections but never losing sight of the human touch that truly drives trust.
8. Build real connections, not just transactions
Katie Breaker, Sales Director at BirdieBall Golf | LinkedIn
First off, it's all about building real connections with your customers.
Selling isn't just about pushing a product. It's about understanding your customers' motivations and needs.
At BirdieBall, we've learned that people don't want to feel like they're just another sale.
They want to know you get their frustrations and that you have a solution that works for them.
We spend a lot of time listening to and learning about our customer's pain points. When we address those issues directly, the best results.
It's all about showing them we genuinely care about their experience, not just closing a deal.
Another thing that has worked for us is staying flexible.
The sales game has changed so much in the past few years, and it's important to be ready to adjust.
The golf boom during the pandemic was a perfect example. People were shopping and engaging with brands in new ways, and we had to pivot quickly to meet those new expectations.
We stayed in tune with what our customers wanted and adapted accordingly.
Whether it was tweaking our messaging or introducing new products to match the shift in demand, we kept our fingers on the pulse of the market.
Being able to shift gears quickly and confidently makes all the difference.
Lastly, empowering the team has been huge.
We're all in this together, and when your sales team feels supported, motivated, and part of something bigger, that energy transfers to customers.
At BirdieBall, we make sure our team feels heard, valued, and trusted to take the initiative.
That environment leads to higher performance and, of course, stronger customer relationships.
It shows when the team is in sync and passionate about what they're doing.
The sales strategies that will work in 2025 will focus on real human connections, adaptability as circumstances shift, and giving the sales team the freedom and support to do their best work.
These things lead to long-term growth, not just quick wins.
9. Use AI insights for trust-based selling
Nataliya Zhestkova, Co-Founder, Ecualama
The sales landscape is evolving rapidly, and 2025 will demand a stronger focus on personalized outreach, value-based selling, and the integration of AI-driven insights.
Customers today expect meaningful engagement, and those who prioritize trust and long-term relationships will stand out.
One key strategy I foresee being essential is leveraging data to enhance customer interactions.
By understanding buying behaviors and preferences, sales teams can craft tailored solutions rather than generic pitches.
Another critical factor will be social selling and community-building, where brands establish genuine connections beyond transactions.
10. Lead with value-first selling
Jessica Wright, CEO, Cash For Houses Tennessee | LinkedIn
One of my most potent strategies is "value-first selling".
When speaking with potential home sellers, I deliver immediate value through a comprehensive property analysis and market comparison before negotiating deal terms.
This tactic consistently increases my close rates by showing sellers I'm invested in their success.
For example, last quarter, I closed a tough $850,000 deal by first helping the seller understand their property's actual market position, which created the trust necessary to move forward.
My second winning tactic involves individualized follow-up systems. I've developed a process for tracking each prospect's unique circumstances and timing requirements and tailoring my communication accordingly.
This tactic doubled my conversion rates compared to typical follow-up sequences.
Recently, I worked with a seller for six months, staying in touch based on their unique circumstances, which ultimately led to a successful sale.
11. Balance technology with human connection
Harpreet Saini, CEO, We Buy Houses in Metro Detroit | LinkedIn
My sales strategy is built around authentic connection and value-based dialogue.
In training my teams, I stress that sales greatness is achieved by genuinely serving our customers' interests.
We begin each prospect encounter by asking insightful questions to discover their real reasons for selling their house.
This people-focused strategy has consistently produced superior results than pushy sales methods.
I've discovered it's all about empowering my sales team with the right tools and maintaining that personal touch.
Our CRM system tracks every interaction, but we never compromise on using technology to replace genuine relationship-building.
Every team member is trained to listen attentively and respond empathetically, building trust that culminates in successful deals.
Technology must augment, not eliminate, the human aspects of sales. My teams utilize video calls whenever possible to develop better relationships with remote preferences.
We've found that this blended model can keep conversion high while allowing clients to be as flexible as they desire.
Sales success results from striking the right balance between technological efficiency and genuine human interaction.
As a sales team leader, I have learned that the top-performing reps excel at both aspects.
12. Master omnichannel selling
Anupa Rongala, CEO, Invensis Technologies | LinkedIn
Give data-driven personalization a top priority.
AI and predictive analytics will dominate sales tactics in 2025. Consumer information will be used to dominate sales tactics in 2025 to tailor communications and foresee demands before prospects express them.
For instance, if a prospect often interacts with content concerning automation, your next discussion should center on AI-driven efficiency rather than general product features.
Learn how to sell across channels.
Customers interact on various platforms.
Building confidence and completing transactions more quickly requires a smooth experience across all platforms, including email, live chat, and LinkedIn.
Every touchpoint needs to feel relevant, whether a prospect begins by leaving a remark on your LinkedIn article, proceeds to an email inquiry, or completes a deal via video chat.
Use smart narrative to sell.
Stories sell, but facts tell.
Tell gripping stories about how your solution changes companies so that potential customers can more easily relate to you emotionally and take decisive action.
Tell the tale of a customer who reduced processing time by 50%, freeing up resources for innovation, rather than merely claiming that your solution increases efficiency.
13. Use data-driven personalization in recommendations
Victoria Shnaider, Chief Operating Officer & Sales Director, KidsVip | LinkedIn
The best-selling strategies for 2025 reflect ten years of experience in data-driven individualized initiatives, omnichannel blending, and, most importantly, the most successful relationship-driven selling modes.
Besides, at KidsVip, we employ advanced CRM and AI-powered analytics to consistently track and analyze customer preferences, buying behaviors, and interactions.
This helps us hyper-personalize our product recommendations so that parents find safe, feature-packed ride-on cars that suit their needs.
Personalization is definitely no longer a matter of choice in today's competitive marketplace; it has become an expectation.
Companies that master effective personalization would likely enjoy better conversion and customer loyalty figures.
The third piece of the puzzle will be omnichannel-selling. Consumers today engage all these channels in 2025-from social media to e-commerce, direct messaging, and even live video consultations.
We integrate all our sales efforts in these channels into a seamless experience.
For example, our social media-driven sales campaigns are backed by real-time customer engagements. Our sales team actively responds to their queries, provides live demos, and educates parents about what our products feature.
This has improved our direct sales and encouraged our clientele to put more trust in our brand, which builds KidsVip in their minds.
Last but not least, relationship-driven selling will always be the foundation of solid growth sales.
We look beyond selling and will be able to develop long-term relationships with customers by providing continuous support, special loyalty packages, and post-purchase assistance.
As one woman leading a sales team, I believe in endowing my team with continuous training and mentorship in all areas, thus adopting a consultative selling philosophy instead of a pushy one.
14. Make storytelling your strongest sales tool
Rebekah Allen, Founder, and CEO of Le-Serey | LinkedIn
At Le Serey, what's worked best is focusing on storytelling and sharing the "why" behind what we do. People don't just buy jewelry; they want to feel part of something bigger.
I've found that openly discussing the journey, the ethical sourcing of our materials, or the stories of artisans we partner with creates a genuine bond.
Customers become advocates because they see the value beyond the product.
One thing I've learned is that authenticity resonates more than a polished pitch.
During the pandemic, when Le Serey was just starting, I personally reached out to potential customers and shared my story, why I started the brand, my background in justice missions, and how I wanted to create something meaningful.
Those conversations didn't feel like "selling." They were real, and that honesty built trust. Many of those first customers are still with us today.
It's also about listening. People want to feel heard, especially in the digital age, when everything seems automated.
Whether through social media DMs or customer feedback emails, we try to respond as humans, not as a company.
That's led to some surprising insights, like realizing people wanted more customizable options, which we've since introduced.
Another strategy that's been effective is leaning into partnerships.
Collaborating with like-minded brands or influencers has amplified our reach while staying true to our values.
We recently worked with an eco-conscious influencer who shared our pieces with her audience.
The response wasn't just sales; it was people reaching out and wanting to know more about our mission. Sales, for me, isn't about scaling fast.
It's about building something that lasts with customers who feel like they're part of the journey. That's where real success comes from.
15. Target unconventional markets for growth
Andreea Costina, CEO and Co-Founder of Achillea Beauty | LinkedIn
Selling in 2025 isn't just about having a great product—it's about understanding psychology, leveraging unconventional channels, and creating experiences that make customers feel part of something bigger.
I've sold B2B to spas and gyms because pre-workout skincare is the future.
I've seen firsthand how niche targeting, in-person storytelling, and social media-driven micro-influencers can change everything.
One of my most effective B2B strategies? Selling skincare in gyms, not just spas.
Most gym owners never considered stocking skincare until I showed them the science: Increased blood flow during workouts accelerates ingredient absorption.
We launched a pilot program in which we introduced pre-workout skincare alongside gym supplements.
In the first three months, product uptake was four times higher than traditional spa sales.
People associate skincare with relaxation but framing it as performance-driven changed everything.
For high-ticket B2B sales, I found that bringing a live demo to client meetings instead of just samples makes a huge difference.
Spas get bombarded with product pitches.
But when I walk in, ask the owner to apply our motion-triggered facial mist before their next client session, and check in after their shift, they feel the effects firsthand.
Conversion rates for in-person meetings jumped from 30% to 65% when we started doing live application tests.
It's not just selling; it's letting them experience why it works.
For B2C social selling, I've stopped obsessing over massive influencers.
Instead, we focus on micro-creators with fewer than 10,000 followers but ultra-high engagement.
These accounts get 3x more comments and actual conversions than bigger influencers because they feel real.
Our best-selling product took off because a 7,000-follower fitness coach made skincare part of her workout routine.
We sold out in a week just from her content. In 2025, it's not about reach—it's about trust.
16. Leverage real-time insights for contextual selling
Barbara Robinson, the sales manager at WeatherSolve Structures Inc.
First, it's pretty much non-negotiable to build relationships through real-time insights.
Sales teams can get bogged down by chasing cold leads or working off outdated data.
But when you use tools that track behavior, you can anticipate a lead's next move.
Think about it: Your sales pitch becomes relevant when you know what the customer needs before they even ask.
It's like reading the room and delivering the perfect solution. The faster you can act, the better.
Then storytelling is important in your pitch.
Seriously. You're missing out if you're not weaving a story into your sales conversations.
Every client wants to feel like they're making an impact, so sell them on a narrative that connects them to your product.
When you tie your product to their personal or business journey, it becomes more than a transaction. That connection leads to loyalty and trust.
And let's face it—those are the clients who stick around.
2025 will be all about context.
You need to meet customers where they are with messages that resonate.
There's no room for cookie-cutter approaches anymore. Customizing experiences for each prospect will be essential to stand out.
17. Personalize real estate sales with community insights
Samantha Odo, Real Estate Sales Representative & Montreal Division Manager at Precondo | Linkedin
One of the most important sales strategies for 2025 is shifting the focus from just closing deals to understanding and solving your client's problems.
In real estate, that means making sure each client's experience is personalized, not transactional.
For instance, I've had clients unsure about moving to new neighborhoods. I took the time to walk them through local market data, introduce them to community leaders, and even share insights about school ratings.
That personal touch fosters trust and often results in referrals and repeat business.
Another crucial element is mastering the tech side of sales.
Embracing virtual tours and online tools has completely transformed how I engage with buyers, especially those who can't be physically present.
By offering these resources, I can connect with clients wherever they are and allow them to view properties at their convenience.
This level of flexibility has made my sales process faster and more efficient, which is key in today's fast-paced market.
Looking ahead, I plan to invest even more in virtual and augmented reality tools to make the buying experience as immersive as possible.
18. Move fast as momentum drives sales
Zarina Bahadur, CEO & Founder of 123 Baby Bo | Linkedin
Data is king, but intuition matters as much.
I analyze every conversion metric, open rate, and A/B test.
Still, my gut instinct has been just as valuable. Our first 60 sales came purely from influencer partnerships, and once we scaled up, that number skyrocketed to 4,500.
If an influencer collab feels off, it usually is.
If an ad concept doesn't excite me, it won't excite customers.
Our best-performing campaign (featuring real moms unboxing their baby boxes) drove a 40% spike in subscription sign-ups. Numbers guide decisions, but they don't make them.
The best sales leaders know when to trust their instincts and pivot fast.
Selling is about momentum.
Slow response times kill deals. Delayed follow-ups lose customers.
So, when someone shows interest, act immediately.
In our business, 65% of customers who engage with our chat support convert within 24 hours. Speed matters.
I train my team to move fast, whether answering a question or sealing a partnership. People buy when they feel excited; they wait too long, and the moment passes.
19. Focus on selling to the right customers
Amra Beganovich, Founder of Colorful Socks
Selective selling will become more popular in 2025.
This is because the best sales leaders today aren't fixated on closing every deal. Instead, they focus on closing the right deals with the right customers.
For years, the strategy was to cast a wide net, pitch as many people as possible, and hope something sticks.
That no longer works because customers are overwhelmed with choices. The brands that succeed are those that help buyers make confident and informed decisions, not those that push for a hard sell.
The secret is qualifying leads ruthlessly.
When we first started selling, we made the mistake of trying to appeal to everyone.
Our sales were inconsistent because we weren't targeting people who genuinely valued our product.
Everything changed when we stopped chasing every potential customer and focused on those already engaging with our content, asking questions, and showing interest.
Instead of selling socks, we sold bold, creative fashion for people who wanted to express themselves. Sales skyrocketed, and our customers became long-term fans instead of one-time buyers.
Selling harder is no longer the game's name; selling smarter is.
The brands and sales leaders who win aren't the ones with the biggest pipeline but those with the most qualified ones.
When you sell to the right people, closing deals becomes a natural conversation rather than a constant uphill battle.
20. Build trust through exclusive opportunities
Brandi Simons, Owner, TX Home Buying Pros
As a professional real estate sales leader, I often secured consistent listings by focusing on building strong relationships with builders. And this tactic helped cement long-term trust and resulted in fruitful partnerships for both parties.
I ensured that our team offered exclusive off-market opportunities, attracting high-demand buyers by promoting unique listings and creating buzz.
I also became a local expert in specific neighborhoods to provide targeted marketing that resonated with potential clients.
Strong relationships often lead to consistent business, and this is because people prefer to work with someone they trust.
When trust and relationships are established, sales success naturally follows, demonstrating the value of genuine connections in the industry.
For over a decade, I've been immersed in the real estate sector, which has allowed me to develop and refine effective sales tactics rooted in relationship-building.
To stay ahead in sales, it is essential to understand the market and genuinely connect with the people involved.
21. Optimize LinkedIn for authority and networking
Paige Arnof-Fenn, Founder & CEO, Mavens & Moguls | LinkedIn
For many professional service businesses like mine, LinkedIn matters the most.
With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.
You get one chance to make a great first impression, so make sure every section of your LinkedIn profile is complete, with no blank spaces or gaps.
Include a professional headshot and powerful headline followed by a summary with highlights of your brand, what you do well and how you can benefit potential clients or employers.
Keep this section brief and easy to skim for the best results.
Keywords are a great way to help professionals in your industry find your profile, and strategic keywords in your profile also give you an advantage in networking,
To present yourself as an expert in your industry, post interesting and educational content by sharing a great article you've read recently.
Or, if you truly want to make valuable connections and represent yourself as a talented thought leader in your industry, you should be crafting your own articles on LinkedIn.
22. Align sales and marketing for a seamless customer journey
Elisa Montanari, Head of Organic Growth, Wrike | LinkedIn
With AI search and the increasing competition for attention, it's even more important for marketing and sales teams to find alignment and avoid wasted effort and redundancies.
For example, long-form educational content is being pulled into zero-click search results, fundamentally changing the customer journey.
Many prospects may arrive at the sales conversation with more pre-existing knowledge, and without those clicks, marketing teams may have a less complete view of their user journey because of those lost touchpoints.
This means sales can't rely on the old playbook of simply delivering basic information.
You need marketing to equip you with the insights to understand what information prospects likely have. And, more importantly, what they don't have so you can focus on adding value and guiding them toward the right solution.
23. Be present and transparent to build client trust
Joy Aumann, Founder of LUXURYSOCALREALTY | LinkedIn
In real estate, you must create and maintain genuine relationships and be there for your clients.
When I first got into the business, I quickly realized that success isn't just about having the right knowledge; it's about becoming someone people can trust.
Clients buy homes because of the emotions involved, so I focus on being there for them every step of the way and building a connection.
For me and my team, sales is about putting the client first. We ensure we truly understand what they want, whether they are buying, selling, or investing.
It's about listening more than just hearing words. We get into the nitty-gritty of their goals, concerns, and even things they might not have considered yet.
Some of the best deals I've made were because we really understood them and could anticipate what they needed before they even expressed it.
In the luxury real estate world, it's easy to focus only on the property or the numbers, but what I've found works best is making clients feel comfortable and taken care of.
Whether I'm staging a home to make it stand out or providing tailored advice, I want them to know that I'm there to ensure the best possible outcome.
It's not about making a quick sale; it's about helping them feel secure and making the right decisions.
One thing that's been really important to me is the team I've built. Real estate can sometimes feel lonely, but I've learned that when you surround yourself with the right people, success is a group effort.
In our agency, we support each other every step of the way. We all bring something different to the table, and together, we're able to offer clients more than we could individually.
I've also realized that transparency and patience in this fast-paced industry help build long-lasting trust.
People want to know they can count on you, and it has been very important for me to be clear and steady throughout every transaction.
If you approach your work honestly and are truly committed to your clients, you'll not only close deals but also build lasting relationships.
24. Make every sale personal with empathy-driven selling
Janelle Warner, Co-director at Born Social | LinkedIn
My winning sales tactic in 2025 is to prioritize personalized and empathetic selling. By truly understanding each client's unique needs and challenges, I can tailor my approach to establish genuine connections and build trust. This approach increases the likelihood of closing deals and fosters long-term relationships with clients.
For example, I recently closed a significant deal by listening to the client's concerns and providing customized solutions that addressed their specific pain points.
This personalized approach demonstrated my expertise and showed that I truly cared about their success.
As a result, the client felt valued and confident in moving forward with our partnership.
By focusing on empathy and personalization in sales, I have seen a notable increase in client satisfaction, loyalty, and revenue growth.
In today's competitive landscape, building authentic relationships through personalized selling is the key to success as a sales leader.
25. Sell an experience, not just a product
Ira Lysa, Owner, Imperial Alterations | LinkedIn
One of my key sales strategies is customization.
It depends on three key qualities:
Customizing every sales pitch to suit the individual, much like custom fit, makes all the difference and creates customer loyalty and repeat business.
I put emphasis on listening with intent and providing them will be meant for them only.
Another successful approach for me has been focusing more on the experience instead of the sale.
When selling bridal couture and couture alteration services, I am not only selling a product; I am also a self-esteem of sale.
I engage the customers in a way that makes them feel like the protagonists of their own fashion story.
I use social proof and word-of-mouth to make sales.
My business is heavily dependent on referrals. Thanks to my outstanding work and real client transformations, I have turned most of my clients into fans of my work and brand.
26. Lead with genuine connection and impact
Nokwanda Ntshingila, Senior Manager, Nutun | Linkedin
Sales success in 2025 is all about building real connections.
For me, that means leading with empathy, listening to understand rather than just responding, and creating real value for clients.
AI and automation help streamline processes, but the magic happens when we blend tech with that special human touch. I believe in consultative selling.
That means being a trusted advisor rather than just pitching a service.
As women in sales, we need to own our worth in negotiations, build our brands, and lift others as we rise. When we sell with impact, we don't just close deals; we create opportunities that change lives.
27. Position yourself as a partner, not just a vendor
Gauri Manglik, CEO & Co-founder of Instrumentl | LinkedIn
My winning sales tactic in 2025 has been focusing on value over features.
As CEO of a SaaS company, I've learned that leading with our solution's benefits and how we make customers' lives easier resonates so much more than rattling off a list of specs.
People don't care about what we do; they care about what we can do for them.
That's why my sales team starts each conversation by asking questions, listening to pain points, and genuinely trying to understand how we can help.
Once we've established rapport and trust, we can show how our platform delivers the experience and outcomes they're looking for.
This consultative approach has been invaluable, especially with long sales cycles for enterprise deals.
At the end of the day, buyers want a partner invested in their success - not just another vendor pushing products.
By prioritizing relationships over transactions, we've differentiated ourselves and closed more profitable, loyal accounts. I plan to continue this sales strategy in the years ahead.
Closing thoughts
Every insight shared by these 27 leading women points to one undeniable truth - Success in 2025 isn't about who sells the hardest but who understands the buyer best.
Furthermore, another strong suggestion highlighted by many of the women sales experts is:
Sales aren't about closing deals; it's about opening opportunities.
The real winners will be the ones who embrace AI and master personalization and never stop refining their craft.
What will your next bold sales move be?
![Women in Sales: Expert insights on emerging sales trends & winning strategies [2025]](/mm-images/top-women-in-sales-reveal-2025-s-winning-tactics-1--lhmeen80.webp?width=730 "Women in Sales: Expert insights on emerging sales trends & winning strategies [2025]")
Sales isn't what it used to be.
What's taking its place?
Smarter, more human, and highly personalized sales strategies that don't just close deals but create lasting customer relationships.
Savvy sales professionals are turning AI to their advantage, using data to anticipate needs and making trust the foundation of every deal.
We spoke with 27 top-performing women in sales to uncover the strategies defining success in 2025 and beyond.
These aren't just tactics but rather a blueprint for winning in an era where relationships, technology, and insights shape the future of sales.
If you want to stay ahead, not just keep up, these are the strategies to master.
27 Best sales tactics, according to the leading women in sales
In the current state of sales, driving success is about personalization, trust-building, and leveraging technology to create meaningful connections with customers.
Our most successful women in the industry aren't just adapting; they're leading.
Let's dive into how to drive powerful sales straight from the Women Who Are Redefining It.
1. Leverage AI to personalize the buying journey
Jasmine Charbonier, Sales Leader, JasmineCharbonier | LinkedIn
The most trending advice I would suggest to all sales professionals is:
"Leveraging AI to analyze customer data and create seamless, personalized buying journeys."
By integrating AI with a personal touch, teams can predict consumer needs and tailor this innovative approach to social platforms.
The innovative use of AI in this approach not only increases customer satisfaction and loyalty but also drives higher conversion rates and revenue.
I've seen this working really well in both the profit and nonprofit space.
2. Sell through education, not pressure
Maris Laatre, CMO & Sales Expert, Bully Max | LinkedIn
I've helped grow a loyal customer base by combining strong sales strategies with deep customer trust, turning first-time buyers into lifelong advocates.
Sell Through Education, Not Pressure
Today's buyers are smarter and more skeptical. Instead of pushing a sale, I focus on educating customers.
At Bully Max, we use real customer stories, expert-backed content, and transparent product benefits to show value rather than talk about it.
When customers feel informed and empowered, they buy with confidence and come back.
Here are my top most successful tactics, which drive immense results:
Generic sales pitches don't work anymore. I've found that using customer data to tailor messages makes a huge difference.
For example, in our case, if someone buys a puppy formula, we follow up with nutrition tips and product recommendations based on their dog's breed and age. This builds trust and keeps them engaged without feeling like they're being sold to.
People trust people more than they trust brands. That's why we focus on turning our happiest customers into advocates.
We encourage user-generated content, testimonials, and referral programs where existing customers spread the word.
When a real person shares their success story, it's way more powerful than any sales pitch.
3. Reverse-engineer competitor weaknesses
Brooke Webber, Head of Marketing & Sales at Ninja Patches | LinkedIn
One of the best sales strategies I use is reverse-engineering competitor weaknesses into compelling value hooks.
Instead of just competing on price or speed, I make sure we highlight where others fall short—before customers even notice.
I analyzed competitor sales scripts and looked for patterns in their mistakes.
Maybe they overpromise on turnaround times but struggle with quality control.
Maybe their iron-on patches peel off after a few washes.
Once I spotted these weaknesses, I trained our sales team to position our strengths in a way that made the comparison clear.
Instead of saying, "We're better," we'd say, "We guarantee durability because we use higher thread counts and premium adhesives."
That way, customers understood the difference without us ever mentioning the competition directly.
This approach became the foundation of a data backed sales playbook.
We collected real customer feedback from people who had switched to us after a bad experience elsewhere.
These case studies became powerful proof points, making our value obvious without a hard sell.
This resulted in stronger trust from prospects, shorter sales cycles, and a team that sells with confidence because they know exactly what sets us apart.
4. Humanize your brand through personal connections
Daria Shevchenko, CMO at Snov.io | LinkedIn
I believe that simply selling and connecting through your brand's promotion is a strategy of the past.
People want to see and talk to people and real personalities.
That's why polished advertising no longer works, and the same goes for strictly communicating with customers through your brand.
Therefore, I believe that sales leaders should create and develop a personal brand. I'm also trying to implement this within my team.
I encourage them to be active on social media and produce content that potential customers can relate to, for instance, tips about our platform or valuable marketing information.
But what's important is that they showcase their personality and build a social media presence that people can connect with.
This is how you lay the foundation for a long-term relationship based on emotional connection with your clients.
A salesperson is not just that anymore; they're a trusted voice within the industry.
And people need to see that!
Your potential buyers don't want to talk to (or buy from) a lifeless brand. They seek authenticity and humanness and wish to engage with real people.
5. Use data to craft ultra-specific sales pitches
Carmen Mendoza, Account Executive at Booking Agent Info | LinkedIn
Using our platform of thousands of celebrity talent that includes rich representation data, endorsement history data, social media data, etc., we craft ultra-specific sales pitches.
The use of social media engagement data can help determine which celebrities are most popular with a client's target audience, enabling more successful partnerships.
We helped one of our clients, a major beverage company, partner with a celebrity who had an ideal social media demographic match. This resulted in a 30% increase in brand engagement for the campaign.
Another winning approach is creating long-lasting relationships founded on trust and mutual benefit.
I have found that open communication and a solid understanding of our client's changing needs are the keys to success.
For example, we partnered with a tech company seeking to reach new target markets.
Based on their comments, we conducted regular check-ins and strategized, which led us to hire a celebrity with a long history of philanthropy. We reasoned that their brand values aligned with our own.
Not only did this enhance their brand image, but it also created an uplifting, ongoing sentiment.
6. Ask strategic questions to uncover opportunities
Sandy Meier, head of marketing at Contentellect | LinkedIn
Well, let's take a look at strategic questioning so basic blog requests from a client can transform into comprehensive growth opportunities for us both by asking,
I believe these types of probing dialogues often reveal other needs, such as the client needing a full content ecosystem that combines SEO-optimized blogs with case studies and thought leadership pieces.
By exploring their company's industry positioning, the competitive landscape, and their growth targets, I can then better uncover opportunities for more integrated strategies that will deliver exponentially more value for them than just isolated blog posts.
The thought: Being curious is cool.
7. Prioritize hyper-personalization and follow-ups
Tracie Crites, Chief Marketing Officer at Heavy Equipment Appraisal | LinkedIn
When it comes to sales strategies, one key factor that drives results is personalization.
The more we tailor our outreach to our prospects' individual needs and pain points, the better our performance will be.
I've seen our conversion rates jump by nearly 30% after implementing hyper-targeted campaigns, which take into account a customer's industry, challenges, and buying behavior.
It's about moving away from a one-size-fits-all approach and really honing in on what makes each prospect unique.
Another winning tactic is the power of follow-up.
The data shows that 80% of sales require at least five follow-ups, but women in sales often excel at nurturing relationships over time.
I've built strategies that involve consistent but non-intrusive follow-ups, which has helped our team close 15% more deals annually.
In 2025, the future is about using tech to build stronger, more personalized connections but never losing sight of the human touch that truly drives trust.
8. Build real connections, not just transactions
Katie Breaker, Sales Director at BirdieBall Golf | LinkedIn
First off, it's all about building real connections with your customers.
Selling isn't just about pushing a product. It's about understanding your customers' motivations and needs.
At BirdieBall, we've learned that people don't want to feel like they're just another sale.
They want to know you get their frustrations and that you have a solution that works for them.
We spend a lot of time listening to and learning about our customer's pain points. When we address those issues directly, the best results.
It's all about showing them we genuinely care about their experience, not just closing a deal.
Another thing that has worked for us is staying flexible.
The sales game has changed so much in the past few years, and it's important to be ready to adjust.
The golf boom during the pandemic was a perfect example. People were shopping and engaging with brands in new ways, and we had to pivot quickly to meet those new expectations.
We stayed in tune with what our customers wanted and adapted accordingly.
Whether it was tweaking our messaging or introducing new products to match the shift in demand, we kept our fingers on the pulse of the market.
Being able to shift gears quickly and confidently makes all the difference.
Lastly, empowering the team has been huge.
We're all in this together, and when your sales team feels supported, motivated, and part of something bigger, that energy transfers to customers.
At BirdieBall, we make sure our team feels heard, valued, and trusted to take the initiative.
That environment leads to higher performance and, of course, stronger customer relationships.
It shows when the team is in sync and passionate about what they're doing.
The sales strategies that will work in 2025 will focus on real human connections, adaptability as circumstances shift, and giving the sales team the freedom and support to do their best work.
These things lead to long-term growth, not just quick wins.
9. Use AI insights for trust-based selling
Nataliya Zhestkova, Co-Founder, Ecualama
The sales landscape is evolving rapidly, and 2025 will demand a stronger focus on personalized outreach, value-based selling, and the integration of AI-driven insights.
Customers today expect meaningful engagement, and those who prioritize trust and long-term relationships will stand out.
One key strategy I foresee being essential is leveraging data to enhance customer interactions.
By understanding buying behaviors and preferences, sales teams can craft tailored solutions rather than generic pitches.
Another critical factor will be social selling and community-building, where brands establish genuine connections beyond transactions.
10. Lead with value-first selling
Jessica Wright, CEO, Cash For Houses Tennessee | LinkedIn
One of my most potent strategies is "value-first selling".
When speaking with potential home sellers, I deliver immediate value through a comprehensive property analysis and market comparison before negotiating deal terms.
This tactic consistently increases my close rates by showing sellers I'm invested in their success.
For example, last quarter, I closed a tough $850,000 deal by first helping the seller understand their property's actual market position, which created the trust necessary to move forward.
My second winning tactic involves individualized follow-up systems. I've developed a process for tracking each prospect's unique circumstances and timing requirements and tailoring my communication accordingly.
This tactic doubled my conversion rates compared to typical follow-up sequences.
Recently, I worked with a seller for six months, staying in touch based on their unique circumstances, which ultimately led to a successful sale.
11. Balance technology with human connection
Harpreet Saini, CEO, We Buy Houses in Metro Detroit | LinkedIn
My sales strategy is built around authentic connection and value-based dialogue.
In training my teams, I stress that sales greatness is achieved by genuinely serving our customers' interests.
We begin each prospect encounter by asking insightful questions to discover their real reasons for selling their house.
This people-focused strategy has consistently produced superior results than pushy sales methods.
I've discovered it's all about empowering my sales team with the right tools and maintaining that personal touch.
Our CRM system tracks every interaction, but we never compromise on using technology to replace genuine relationship-building.
Every team member is trained to listen attentively and respond empathetically, building trust that culminates in successful deals.
Technology must augment, not eliminate, the human aspects of sales. My teams utilize video calls whenever possible to develop better relationships with remote preferences.
We've found that this blended model can keep conversion high while allowing clients to be as flexible as they desire.
Sales success results from striking the right balance between technological efficiency and genuine human interaction.
As a sales team leader, I have learned that the top-performing reps excel at both aspects.
12. Master omnichannel selling
Anupa Rongala, CEO, Invensis Technologies | LinkedIn
Give data-driven personalization a top priority.
AI and predictive analytics will dominate sales tactics in 2025. Consumer information will be used to dominate sales tactics in 2025 to tailor communications and foresee demands before prospects express them.
For instance, if a prospect often interacts with content concerning automation, your next discussion should center on AI-driven efficiency rather than general product features.
Learn how to sell across channels.
Customers interact on various platforms.
Building confidence and completing transactions more quickly requires a smooth experience across all platforms, including email, live chat, and LinkedIn.
Every touchpoint needs to feel relevant, whether a prospect begins by leaving a remark on your LinkedIn article, proceeds to an email inquiry, or completes a deal via video chat.
Use smart narrative to sell.
Stories sell, but facts tell.
Tell gripping stories about how your solution changes companies so that potential customers can more easily relate to you emotionally and take decisive action.
Tell the tale of a customer who reduced processing time by 50%, freeing up resources for innovation, rather than merely claiming that your solution increases efficiency.
13. Use data-driven personalization in recommendations
Victoria Shnaider, Chief Operating Officer & Sales Director, KidsVip | LinkedIn
The best-selling strategies for 2025 reflect ten years of experience in data-driven individualized initiatives, omnichannel blending, and, most importantly, the most successful relationship-driven selling modes.
Besides, at KidsVip, we employ advanced CRM and AI-powered analytics to consistently track and analyze customer preferences, buying behaviors, and interactions.
This helps us hyper-personalize our product recommendations so that parents find safe, feature-packed ride-on cars that suit their needs.
Personalization is definitely no longer a matter of choice in today's competitive marketplace; it has become an expectation.
Companies that master effective personalization would likely enjoy better conversion and customer loyalty figures.
The third piece of the puzzle will be omnichannel-selling. Consumers today engage all these channels in 2025-from social media to e-commerce, direct messaging, and even live video consultations.
We integrate all our sales efforts in these channels into a seamless experience.
For example, our social media-driven sales campaigns are backed by real-time customer engagements. Our sales team actively responds to their queries, provides live demos, and educates parents about what our products feature.
This has improved our direct sales and encouraged our clientele to put more trust in our brand, which builds KidsVip in their minds.
Last but not least, relationship-driven selling will always be the foundation of solid growth sales.
We look beyond selling and will be able to develop long-term relationships with customers by providing continuous support, special loyalty packages, and post-purchase assistance.
As one woman leading a sales team, I believe in endowing my team with continuous training and mentorship in all areas, thus adopting a consultative selling philosophy instead of a pushy one.
14. Make storytelling your strongest sales tool
Rebekah Allen, Founder, and CEO of Le-Serey | LinkedIn
At Le Serey, what's worked best is focusing on storytelling and sharing the "why" behind what we do. People don't just buy jewelry; they want to feel part of something bigger.
I've found that openly discussing the journey, the ethical sourcing of our materials, or the stories of artisans we partner with creates a genuine bond.
Customers become advocates because they see the value beyond the product.
One thing I've learned is that authenticity resonates more than a polished pitch.
During the pandemic, when Le Serey was just starting, I personally reached out to potential customers and shared my story, why I started the brand, my background in justice missions, and how I wanted to create something meaningful.
Those conversations didn't feel like "selling." They were real, and that honesty built trust. Many of those first customers are still with us today.
It's also about listening. People want to feel heard, especially in the digital age, when everything seems automated.
Whether through social media DMs or customer feedback emails, we try to respond as humans, not as a company.
That's led to some surprising insights, like realizing people wanted more customizable options, which we've since introduced.
Another strategy that's been effective is leaning into partnerships.
Collaborating with like-minded brands or influencers has amplified our reach while staying true to our values.
We recently worked with an eco-conscious influencer who shared our pieces with her audience.
The response wasn't just sales; it was people reaching out and wanting to know more about our mission. Sales, for me, isn't about scaling fast.
It's about building something that lasts with customers who feel like they're part of the journey. That's where real success comes from.
15. Target unconventional markets for growth
Andreea Costina, CEO and Co-Founder of Achillea Beauty | LinkedIn
Selling in 2025 isn't just about having a great product—it's about understanding psychology, leveraging unconventional channels, and creating experiences that make customers feel part of something bigger.
I've sold B2B to spas and gyms because pre-workout skincare is the future.
I've seen firsthand how niche targeting, in-person storytelling, and social media-driven micro-influencers can change everything.
One of my most effective B2B strategies? Selling skincare in gyms, not just spas.
Most gym owners never considered stocking skincare until I showed them the science: Increased blood flow during workouts accelerates ingredient absorption.
We launched a pilot program in which we introduced pre-workout skincare alongside gym supplements.
In the first three months, product uptake was four times higher than traditional spa sales.
People associate skincare with relaxation but framing it as performance-driven changed everything.
For high-ticket B2B sales, I found that bringing a live demo to client meetings instead of just samples makes a huge difference.
Spas get bombarded with product pitches.
But when I walk in, ask the owner to apply our motion-triggered facial mist before their next client session, and check in after their shift, they feel the effects firsthand.
Conversion rates for in-person meetings jumped from 30% to 65% when we started doing live application tests.
It's not just selling; it's letting them experience why it works.
For B2C social selling, I've stopped obsessing over massive influencers.
Instead, we focus on micro-creators with fewer than 10,000 followers but ultra-high engagement.
These accounts get 3x more comments and actual conversions than bigger influencers because they feel real.
Our best-selling product took off because a 7,000-follower fitness coach made skincare part of her workout routine.
We sold out in a week just from her content. In 2025, it's not about reach—it's about trust.
16. Leverage real-time insights for contextual selling
Barbara Robinson, the sales manager at WeatherSolve Structures Inc.
First, it's pretty much non-negotiable to build relationships through real-time insights.
Sales teams can get bogged down by chasing cold leads or working off outdated data.
But when you use tools that track behavior, you can anticipate a lead's next move.
Think about it: Your sales pitch becomes relevant when you know what the customer needs before they even ask.
It's like reading the room and delivering the perfect solution. The faster you can act, the better.
Then storytelling is important in your pitch.
Seriously. You're missing out if you're not weaving a story into your sales conversations.
Every client wants to feel like they're making an impact, so sell them on a narrative that connects them to your product.
When you tie your product to their personal or business journey, it becomes more than a transaction. That connection leads to loyalty and trust.
And let's face it—those are the clients who stick around.
2025 will be all about context.
You need to meet customers where they are with messages that resonate.
There's no room for cookie-cutter approaches anymore. Customizing experiences for each prospect will be essential to stand out.
17. Personalize real estate sales with community insights
Samantha Odo, Real Estate Sales Representative & Montreal Division Manager at Precondo | Linkedin
One of the most important sales strategies for 2025 is shifting the focus from just closing deals to understanding and solving your client's problems.
In real estate, that means making sure each client's experience is personalized, not transactional.
For instance, I've had clients unsure about moving to new neighborhoods. I took the time to walk them through local market data, introduce them to community leaders, and even share insights about school ratings.
That personal touch fosters trust and often results in referrals and repeat business.
Another crucial element is mastering the tech side of sales.
Embracing virtual tours and online tools has completely transformed how I engage with buyers, especially those who can't be physically present.
By offering these resources, I can connect with clients wherever they are and allow them to view properties at their convenience.
This level of flexibility has made my sales process faster and more efficient, which is key in today's fast-paced market.
Looking ahead, I plan to invest even more in virtual and augmented reality tools to make the buying experience as immersive as possible.
18. Move fast as momentum drives sales
Zarina Bahadur, CEO & Founder of 123 Baby Bo | Linkedin
Data is king, but intuition matters as much.
I analyze every conversion metric, open rate, and A/B test.
Still, my gut instinct has been just as valuable. Our first 60 sales came purely from influencer partnerships, and once we scaled up, that number skyrocketed to 4,500.
If an influencer collab feels off, it usually is.
If an ad concept doesn't excite me, it won't excite customers.
Our best-performing campaign (featuring real moms unboxing their baby boxes) drove a 40% spike in subscription sign-ups. Numbers guide decisions, but they don't make them.
The best sales leaders know when to trust their instincts and pivot fast.
Selling is about momentum.
Slow response times kill deals. Delayed follow-ups lose customers.
So, when someone shows interest, act immediately.
In our business, 65% of customers who engage with our chat support convert within 24 hours. Speed matters.
I train my team to move fast, whether answering a question or sealing a partnership. People buy when they feel excited; they wait too long, and the moment passes.
19. Focus on selling to the right customers
Amra Beganovich, Founder of Colorful Socks
Selective selling will become more popular in 2025.
This is because the best sales leaders today aren't fixated on closing every deal. Instead, they focus on closing the right deals with the right customers.
For years, the strategy was to cast a wide net, pitch as many people as possible, and hope something sticks.
That no longer works because customers are overwhelmed with choices. The brands that succeed are those that help buyers make confident and informed decisions, not those that push for a hard sell.
The secret is qualifying leads ruthlessly.
When we first started selling, we made the mistake of trying to appeal to everyone.
Our sales were inconsistent because we weren't targeting people who genuinely valued our product.
Everything changed when we stopped chasing every potential customer and focused on those already engaging with our content, asking questions, and showing interest.
Instead of selling socks, we sold bold, creative fashion for people who wanted to express themselves. Sales skyrocketed, and our customers became long-term fans instead of one-time buyers.
Selling harder is no longer the game's name; selling smarter is.
The brands and sales leaders who win aren't the ones with the biggest pipeline but those with the most qualified ones.
When you sell to the right people, closing deals becomes a natural conversation rather than a constant uphill battle.
20. Build trust through exclusive opportunities
Brandi Simons, Owner, TX Home Buying Pros
As a professional real estate sales leader, I often secured consistent listings by focusing on building strong relationships with builders. And this tactic helped cement long-term trust and resulted in fruitful partnerships for both parties.
I ensured that our team offered exclusive off-market opportunities, attracting high-demand buyers by promoting unique listings and creating buzz.
I also became a local expert in specific neighborhoods to provide targeted marketing that resonated with potential clients.
Strong relationships often lead to consistent business, and this is because people prefer to work with someone they trust.
When trust and relationships are established, sales success naturally follows, demonstrating the value of genuine connections in the industry.
For over a decade, I've been immersed in the real estate sector, which has allowed me to develop and refine effective sales tactics rooted in relationship-building.
To stay ahead in sales, it is essential to understand the market and genuinely connect with the people involved.
21. Optimize LinkedIn for authority and networking
Paige Arnof-Fenn, Founder & CEO, Mavens & Moguls | LinkedIn
For many professional service businesses like mine, LinkedIn matters the most.
With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.
You get one chance to make a great first impression, so make sure every section of your LinkedIn profile is complete, with no blank spaces or gaps.
Include a professional headshot and powerful headline followed by a summary with highlights of your brand, what you do well and how you can benefit potential clients or employers.
Keep this section brief and easy to skim for the best results.
Keywords are a great way to help professionals in your industry find your profile, and strategic keywords in your profile also give you an advantage in networking,
To present yourself as an expert in your industry, post interesting and educational content by sharing a great article you've read recently.
Or, if you truly want to make valuable connections and represent yourself as a talented thought leader in your industry, you should be crafting your own articles on LinkedIn.
22. Align sales and marketing for a seamless customer journey
Elisa Montanari, Head of Organic Growth, Wrike | LinkedIn
With AI search and the increasing competition for attention, it's even more important for marketing and sales teams to find alignment and avoid wasted effort and redundancies.
For example, long-form educational content is being pulled into zero-click search results, fundamentally changing the customer journey.
Many prospects may arrive at the sales conversation with more pre-existing knowledge, and without those clicks, marketing teams may have a less complete view of their user journey because of those lost touchpoints.
This means sales can't rely on the old playbook of simply delivering basic information.
You need marketing to equip you with the insights to understand what information prospects likely have. And, more importantly, what they don't have so you can focus on adding value and guiding them toward the right solution.
23. Be present and transparent to build client trust
Joy Aumann, Founder of LUXURYSOCALREALTY | LinkedIn
In real estate, you must create and maintain genuine relationships and be there for your clients.
When I first got into the business, I quickly realized that success isn't just about having the right knowledge; it's about becoming someone people can trust.
Clients buy homes because of the emotions involved, so I focus on being there for them every step of the way and building a connection.
For me and my team, sales is about putting the client first. We ensure we truly understand what they want, whether they are buying, selling, or investing.
It's about listening more than just hearing words. We get into the nitty-gritty of their goals, concerns, and even things they might not have considered yet.
Some of the best deals I've made were because we really understood them and could anticipate what they needed before they even expressed it.
In the luxury real estate world, it's easy to focus only on the property or the numbers, but what I've found works best is making clients feel comfortable and taken care of.
Whether I'm staging a home to make it stand out or providing tailored advice, I want them to know that I'm there to ensure the best possible outcome.
It's not about making a quick sale; it's about helping them feel secure and making the right decisions.
One thing that's been really important to me is the team I've built. Real estate can sometimes feel lonely, but I've learned that when you surround yourself with the right people, success is a group effort.
In our agency, we support each other every step of the way. We all bring something different to the table, and together, we're able to offer clients more than we could individually.
I've also realized that transparency and patience in this fast-paced industry help build long-lasting trust.
People want to know they can count on you, and it has been very important for me to be clear and steady throughout every transaction.
If you approach your work honestly and are truly committed to your clients, you'll not only close deals but also build lasting relationships.
24. Make every sale personal with empathy-driven selling
Janelle Warner, Co-director at Born Social | LinkedIn
My winning sales tactic in 2025 is to prioritize personalized and empathetic selling. By truly understanding each client's unique needs and challenges, I can tailor my approach to establish genuine connections and build trust. This approach increases the likelihood of closing deals and fosters long-term relationships with clients.
For example, I recently closed a significant deal by listening to the client's concerns and providing customized solutions that addressed their specific pain points.
This personalized approach demonstrated my expertise and showed that I truly cared about their success.
As a result, the client felt valued and confident in moving forward with our partnership.
By focusing on empathy and personalization in sales, I have seen a notable increase in client satisfaction, loyalty, and revenue growth.
In today's competitive landscape, building authentic relationships through personalized selling is the key to success as a sales leader.
25. Sell an experience, not just a product
Ira Lysa, Owner, Imperial Alterations | LinkedIn
One of my key sales strategies is customization.
It depends on three key qualities:
Customizing every sales pitch to suit the individual, much like custom fit, makes all the difference and creates customer loyalty and repeat business.
I put emphasis on listening with intent and providing them will be meant for them only.
Another successful approach for me has been focusing more on the experience instead of the sale.
When selling bridal couture and couture alteration services, I am not only selling a product; I am also a self-esteem of sale.
I engage the customers in a way that makes them feel like the protagonists of their own fashion story.
I use social proof and word-of-mouth to make sales.
My business is heavily dependent on referrals. Thanks to my outstanding work and real client transformations, I have turned most of my clients into fans of my work and brand.
26. Lead with genuine connection and impact
Nokwanda Ntshingila, Senior Manager, Nutun | Linkedin
Sales success in 2025 is all about building real connections.
For me, that means leading with empathy, listening to understand rather than just responding, and creating real value for clients.
AI and automation help streamline processes, but the magic happens when we blend tech with that special human touch. I believe in consultative selling.
That means being a trusted advisor rather than just pitching a service.
As women in sales, we need to own our worth in negotiations, build our brands, and lift others as we rise. When we sell with impact, we don't just close deals; we create opportunities that change lives.
27. Position yourself as a partner, not just a vendor
Gauri Manglik, CEO & Co-founder of Instrumentl | LinkedIn
My winning sales tactic in 2025 has been focusing on value over features.
As CEO of a SaaS company, I've learned that leading with our solution's benefits and how we make customers' lives easier resonates so much more than rattling off a list of specs.
People don't care about what we do; they care about what we can do for them.
That's why my sales team starts each conversation by asking questions, listening to pain points, and genuinely trying to understand how we can help.
Once we've established rapport and trust, we can show how our platform delivers the experience and outcomes they're looking for.
This consultative approach has been invaluable, especially with long sales cycles for enterprise deals.
At the end of the day, buyers want a partner invested in their success - not just another vendor pushing products.
By prioritizing relationships over transactions, we've differentiated ourselves and closed more profitable, loyal accounts. I plan to continue this sales strategy in the years ahead.
Closing thoughts
Every insight shared by these 27 leading women points to one undeniable truth - Success in 2025 isn't about who sells the hardest but who understands the buyer best.
Furthermore, another strong suggestion highlighted by many of the women sales experts is:
Sales aren't about closing deals; it's about opening opportunities.
The real winners will be the ones who embrace AI and master personalization and never stop refining their craft.
What will your next bold sales move be?
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.