Email is, without a doubt, one of the strongest communication channels to reach the prospects.
- 61% of business prospects make the first contact via email
- 86% of business professionals prefer email as a communication medium
- 8 out of 10 prospects prefer communication with a new provider via email
You need to send emails at various stages of the sales process for nurturing and converting a prospect. However, instead of repeatedly drafting the same email, it’s better to take the smarter route by creating sales email templates for different sales scenarios.
Sales CRM can make your work easier. You can effortlessly create and save templates in a CRM software. Besides, the best CRM software allows you to track your emails to check the effectiveness of your email outreach. Besides, within this advanced sales tool, you can even automate your emails to add more time to your day.
I have created a few CRM-ready sales email templates that can be helpful at different stages of the sales process.
CRM-ready sales email templates
Save more time and nurture deals faster by using sales email templates within a sales CRM software.
Here are 7 CRM-ready sales email templates for different sales scenarios. You can tweak them as per your unique needs.
CRM-ready sales email template 1 – Cold email
Cold outreach emails are used for prospecting to make the first contact with the potential buyer. So it should be short and to the point.
Hi [prospect’s name] I’m [your name] from [your organization’s name] We have helped [name of well-known clients] in [one line about the problem you’ve solved] I wanted to discuss how we could help you in[the problem you can solve] Are you available for a quick call or 10 minutes chat on Slack tomorrow at your convenient time? Hoping to hear from you Regards, [email signature] |
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CRM-ready sales email template 2 – Researched outreach
You need to show the prospects that you’ve done your research before connecting with them. Research helps in personalizing the email and breaking the ice.
Hi [prospect’s name] I hope you are doing well. I am [your name] from [your company’s name]. I went through your website and LinkedIn profile where I learned you deal into[what does the prospect’s company do] Being in [your industry] we can help you in increasing your sales by [the percentage] Can we have a quick call to discuss this in detail? Regards, [email signature] |
CRM-ready sales email template 3 – Connecting with the right person
It is necessary to connect with the decision-maker of the company rather than wasting time on the gatekeeper. So, you need to find out who has the authority to make a buying decision at the prospect’s company.
Hi [prospect’s name] I hope you are doing great! Could you please tell me who makes [specify the requirement] decision at your company, and how can I get in touch with that person? Regards, [email signature] |
CRM-ready sales email template 4 – setting an appointment
A face to face meeting is pivotal for understanding the needs of the prospects and explaining how your product can help. For that, you need to set an appointment.
Hi [prospect’s name], I hope you got a chance to check the product information I had sent after our call. I’ d like to get a better understanding of your requirements and challenges to offer better assistance for overcoming it. Can we schedule a meeting tomorrow at your convenient time to discuss the same? I am looking forward to meeting you in person. Regards, [email signature] |
CRM-ready sales email template 5 – After a meeting
You need to thank a prospect after a meeting and try to strengthen the relationship with them. Share case studies with the client to build trust and credibility.
Hi [prospect’s name], Thank you for meeting me today. It was great to learn about what you do. I remember you mentioning about [prospect’s problems] Our client had a similar problem. Below is a case study that will help you understand how our product helped them in overcoming their business problem. [case study link] Call or email me once you check this and the product brochure I had given during the meeting. Do let me know if you need any other information. Regards, [email signature] |
CRM-ready sales email template 6 – Follow-up
Follow-up is essential to move the deal forward in the sales pipeline. So make sure you follow-up in real-time with your prospects. Do not give up if you do not get a reply to the first follow-up email. Create a sequence of emails and follow-up consistently with your prospect. However, ensure you don’t send more than three or four follow-up emails as it might annoy the prospect.
Hi, [prospect’s name] It’s been a while I haven’t heard from you, thought of checking if you’ve gone through the brochure and case study I shared on [the day] I know you are busy, but I don’t want your business problems to be overlooked when we can help. Below are the problems you had discussed during the last meeting. [Problem 1] [Problem 2] [Problem 3] If you are still facing these problems, we can help in overcoming them. Looking forward to connecting with you for another round of discussion. Regards, [email signature] |
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Never miss follow ups, ever!
Create a series of email follow ups with Sequences.
Try Salesmate for FreeCRM-ready sales email template – Last email after several follow-ups
If you do not receive any response after several follow-ups, then stop at the right time. However, do send the last email that in case the prospect changes his mind he can connect with you again.
Hi [prospect’s name] I tried to reach out a few times to help you with the business problems you had discussed during the meeting. But haven’t heard back from you. I assume we have moved or your radar or your priorities have changed. Your business is important to us, and we would like to help you in any way possible. If you change your mind in the future and want to see how we can help you, then do contact me on. [number] Regards, [email signature] |
Wrapping up
Email templates help in saving a lot of time that you can invest in creating new strategies for improving your win rates. You can easily edit these CRM ready email templates as per your requirements.
Salesmate is one advanced CRM that allows you to add and save email templates. So you can easily connect with your prospects at different stages of the sales process. You can even track as well as automate your emails in this advanced sales CRM. It even allows you to create sequences to follow-up up in real-time.
This CRM isn’t just confined to email; you can even send texts from Salesmate CRM. In fact, you can merge email and text in a single sequence. Besides, you can purchase numbers with your preferred area code and make as well as receive calls from this CRM. This is why Salesmate is an all-in-one sales solution.
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Coreen Menezes
An avid writer who likes to explore new fields and research about interesting subjects. She is a versatile content developer who plays with words to express her thoughts. Calm, carefree and creative are the words that describes her the best.